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All Journal International Journal of Community Service Jurnal Manajemen dan Bisnis
Malik Sayuti, Abdul
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Increasing The Competitiveness of Msmes In Parongpong District Through The Use of E-Commerce and Branding Strategies Wahyu Rafdinal, Wahyu; Kusdibyo, Lusianus; Hardiyanto, Nugroho; Setiawardani, Maya; Rizal Gaffar, Mohammad; Malik Sayuti, Abdul; Dwi Pramono, Tangguh; Sandya Sari Putri, Ivon
International Journal Of Community Service Vol. 4 No. 1 (2024): February 2024 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i1.253

Abstract

The purpose of this program is to develop modules and training modules developed to improve the performance of MSMEs in Parongpong District. Identification of partner problems is carried out through document studies, interviews, and questionnaire dissemination. Based on the analysis of partner problems, there are several problems that cause MSMEs in Parongpong District to not utilize e-commerce media as their marketing media, namely: (1) Do not have knowledge and skills in using e-commerce; (2) Products that are not ready to be marketed in terms of branding, packaging that is not yet attractive, and product durability; (3) Do not understand how to use SEO (search engine optimization) in increasing product visibility in e-commerce. If these three main problems can be solved, it is expected that MSMEs can compete on various e-commerce platforms that exist today. The solution provided to partners is to develop the necessary modules and provide training for; (1) improve skills in using several e-commerce platforms; (2) increase knowledge and ability in creating branding, making attractive packaging, and preserving industry-standard products; (3) improve knowledge and skills in the use of SEO (search engine optimization). The impact resulting from this training is that MSMEs gain competencies to increase the competitiveness of marketed products. The supporting capacity provided includes the availability of (1) MSME product branding materials; (2) product packaging materials; (3) marketing materials; and (4) SEO utilization materials.
Pengaruh Konten Edukasi Karir Di Media Sosial Terhadap Kesiapan Kerja Mahasiswa Tingkat Akhir: Studi Kasus Konten Kreator Vina Muliana Gozali, Ramadhan Saputra; Malik Sayuti, Abdul
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 1 (2025): Edisi Mei 2025 - Agustus 2025
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v4i1.1761

Abstract

Purpose – This study analyzes the effect of career education content by Vina Muliana on the work readiness of final year students. Novelty – This study uses test variables in the form of work readiness as the dependent variable and career education content as the independent variable where the study is still very limited and has not been carried out in many existing similar studies, the approach used in this study is quantitative methods, where this method has been used very little in the context of similar research, using final year students as research subjects can certainly offer a new perspective on the study being conducted. Method – The approach in this study uses quantitative methods, where data obtained through primary data in the form of questionnaires distributed to target respondents using purposive sampling on 405 respondents will be tested using simple linear regression analysis to be able to test the effect between the test variables in this study using IBM SPSS software. Findings – The results of this study indicate that career education content uploaded by Vina Muliana has a positive influence on the job readiness of final year students. Limitations and Implications – This study has limitations in the form of coverage represented by 24 provinces out of 38 provinces throughout Indonesia so that the coverage area can be expanded in future research, but this study can provide implications for final year students to make career education content uploaded by Vina Muliana as a medium to prepare themselves for work to be able to face the career world in the future.
Co-Authors Gozali, Ramadhan Saputra Hardiyanto, Nugroho Kusdibyo, Lusianus Putri, Ivon Sandya Sari Rizal Gaffar, Mohammad Setiawardani, Maya Wahyu Rafdinal