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Desain Aplikasi Pemasaran Menggunakan E-Commerce di UMKM Batu Bata Riana: Design of a Marketing Application Using E-Commerce for the Batu Bata Riana MSMEs Yusnawati, Yusnawati; Adlie, Taufan Arif; Masthura, Lely; Nadya, Yusri; Dewiyana, Dewiyana; Andriani, Meri; Handayani, Nurlaila; Zeki, Muhammad; Nurmalawati, Nurmalawati; Fadilah, Nahdah; Amalia, Sastika; Khatami, Muhammad; Nugraha, Aidil Rizky
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. Suppl-1 (2026): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v11iSuppl-1.10485

Abstract

The Batu Bata Riana MSMEs located in Padang Langgis Village, Seruway Subdistrict, Aceh Tamiang Regency, is a micro-enterprise engaged in the production of red bricks using conventional production methods. Up until now, product marketing has primarily been carried out manually through word of mouth, resulting in limited market reach and low sales volume. This study aims to design and implement an online e-commerce-based marketing application, thereby expanding market reach and enhancing marketing effectiveness. The methodology includes partner needs analysis, user interface design, web-based application development, functionality testing, and user satisfaction evaluation. The resulting application features a product catalog, online ordering form, direct contact integration with the business owner, and location information display. The application has been implemented and is accessible via both mobile devices and desktop computers. Evaluation results indicate increased interest from new customers and potential sales volume growth of up to 30% compared to conventional marketing methods. These findings demonstrate that the application of e-commerce technology in brick-producing MSMEs has a positive impact on market expansion, transaction process efficiency, and business competitiveness in the digital era.
P Pengaruh Gerak U-Turn Pada Bukaan Median Terhadap Karakteristik Arus Lalu Lintas (Studi Kasus Jalan Jenderal Ahmad Yani (STA 3+500) Kota Langsa ) Syah Putra, Rizki Nanda; Masthura, Lely; Basrin, Defry
Jurnal Perencanaan dan Penelitian Teknik Sipil Vol 3 No 3 (2024): November
Publisher : Universitas Iskandar Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55616/prince.v3i3.887

Abstract

Pengaruh ketika melakukan putar balik yaitu terhadap kecepatan kendaraan dimana kendaraan akan melambat dan berhenti. Perlambatan ini akan mempengaruhi arus lalu lintas pada arah yang sama, pergerakan memutar arah ini akan menyebabkan tingginya volume lalu lintas, kecepatan kendaraan semakin rendah, dan kepadatan semakin tinggi. Tujuan penelitian mendapatkan karakteristik, kapasitas, tingkat pelayan jalan, serta waktu dan antrian saat adanya putar balik. Penelitian ini menggunakan metode MKJI 1997. Hasil penelitian didapatkan volume lalu lintas tertinggi sebesar 1528,2 smp/jam (arah timur), 1496,9 smp/jam (arah barat). Kecepatan rata-rata kendaraan tertinggi 10,56 km/jam (arah timur), 08,77 km/jam (arah barat). Derajat kejenuhan tertinggi sebesar 0,57 smp/jam (arah timur), 0,56 smp/jam (arah barat). Kapasitas jalan diperoleh 2677,8 km/jam. Tingkat pelayanan jalan diperoleh nilai 0,57 (arah timur), 0,56 (arah barat), termasuk kategori C. Rata-rata waktu tempuh saat putar balik tertinggi (arah timur) adalah 17,04 detik, terendah 07,18 detik. Dan (arah Barat) tertinggi 20,53 detik, terendah 06,46 detik. Rata-rata panjang antrian saat putar balik diperoleh (MC) 9,07 meter, (LV) 10,23 meter (arah timur). Dan (MC) 9,40 meter, (LV) 11,69 meter (arah barat).