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All Journal SEGMEN Jurnal Manajemen dan Bisnis Community Empowerment Jurnal Manajemen Bisnis Kewirausahaan Jurnal Ekonomi Kreatif Indonesia Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Global Management: International Journal of Management Science and Entrepreneurship Brilliant International Journal of Management and Tourism Jurnal Manajemen, Bisnis dan Kewirausahaan Progress: Jurnal Manajemen dan Akuntansi Prospect : Jurnal Manajemen dan Akuntansi
Anes Arini
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Fahri Ichsan; Hesti Respatiningsih; Anes Arini
Progress Vol. 18 No. 1 (2025): Progress : Jurnal Manajemen dan Akuntansi
Publisher : STIE Rajawali Purworejo

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Abstract

There are three major e-commerce platforms in Indonesia, namely Tokopedia, Shopee, and Lazada. These three e-commerce platforms compete to win the hearts of consumers. There are several factors that can influence purchasing decisions, one of which is social media marketing. Based on this background, the author is interested in conducting a study entitled The Influence of Social Media Marketing on Purchasing Decisions. The population in this study consists of consumers who have made purchases on Shopee, domiciled in Purworejo Regency, and have a Shopee application account. The exact number is unknown due to the lack of available data. The sample was taken using purposive sampling, totaling 100 respondents. Data analysis techniques used include simple linear regression, coefficient of determination, and t-test. The results of the simple linear regression test showed a constant value of 9.052 with an a b value of 0.947. The results of the coefficient of determination test showed an R square value of 51.8%. The results of the t-test show that the calculated t-value is greater than the t-table value (10.258 > 1.661) with a significance value of 0.000 (< 0.05).
Pengaruh Harga Dan Lokasi Terhadap Keputusan Pembelian (Studi Konsumen Minuman Lokita Indonesia Cabang Sindurjan-Purworejo) Dimah Muzamil; Anes Arini; Dewi Shanti Nugrahani
Progress Vol. 18 No. 1 (2025): Progress : Jurnal Manajemen dan Akuntansi
Publisher : STIE Rajawali Purworejo

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan lokasi terhadap keputusan pembelian konsumen minuman Lokita Cabang Sindurjan. Populasi dalam penelitian ini adalah konsumen yang sedang/pernah membeli minuman Lokita di Cabang Sindurjan yang terletak di jalan Dr. Setia Budi Purworejo yang jumlahnya tidak terukur/terhingga. Sampel penelitian terdiri dari 100 responden yang dipilih dengan teknik purposive sampling. Teknik pengumpulan data yaitu melalui observasi, kuesioner, wawancara, studi Pustaka, dan dokumentasi. Hasil penelitian menunjukan bahwa variabel harga dan lokasi memiliki pengaruh positif dan signifikan terhadap keputusan pembelian konsumen, baik secara parsial maupun simultan. Dengan demikian, kedua variabel tersebut merupakan faktor penting yang memengaruhi keputusan pembelian konsumen minuman Lokita di Cabang Sindurjan.
Analisis Peran Ganda Perempuan dan Stres Kerja pada Kualitas Kerja Karyawati PT Unggulrejo Wasono Rizka Oktavia; Dewi Shanti Nugrahani; Anes Arini
Progress Vol. 18 No. 2 (2025): Progress : Jurnal Manajemen dan Akuntansi
Publisher : STIE Rajawali Purworejo

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This study aims to analyze the impact of women’s dual roles and work stress on the work quality of female employees in the Production Division of PT Unggulrejo Wasono, Purworejo. The background of this research arises from the phenomenon of married female workers who must balance household responsibilities with factory production demands, a condition that often leads to stress and decreased work performance. Using a qualitative approach, data were collected through observation, in-depth interviews, and documentation, and analyzed using Miles and Huberman’s interactive model. The findings reveal that dual roles significantly influence work quality, with many female employees experiencing physical and mental fatigue that lowers concentration, accuracy, and productivity. Work stress is triggered by excessive workloads, high production targets, uncomfortable working conditions, and limited interpersonal support. There are three findings: (1) negative impacts on female employees without family support; (2) dual roles serve as a motivator when supported by spouses or parents; and (3) fluctuating effects depending on household and work conditions. The research implications affirm that PT Unggulrejo Wasono's efforts to address dual roles and work stress remain limited but somewhat helpful. Counseling programs and stress management training have had a positive impact on some female employees, although the effects are not yet widespread due to the absence of structural policies such as workload adjustments or childcare support. As a result, the work quality of employees who receive support tends to be more stable, while those without support remain vulnerable to decreased productivity and increased absenteeism. Therefore, while the existing efforts are beneficial, their effectiveness needs to be improved to achieve broader positive outcomes.
Pengaruh Brand Image, Electronic Word of Mouth (E-WOM), dan Kualitas Produk Terhadap Keputusan Pembelian Dawet Hitam Jembatan Butuh Siti Rahmani Meliana; Anna Probowati; Anes Arini
Jurnal Ekonomi Kreatif Indonesia Vol. 4 No. 3 (2026): August
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jeki.v4i3.269

Abstract

ABSTRAK Dawet Hitam Jembatan Butuh, salah satu kuliner khas Purworejo, menghadapi tantangan dalam mempertahankan minat beli konsumen di tengah ketatnya persaingan bisnis kuliner tradisonal, sementara kajian mengenai pengaruh brand image, e-wom, dan kualitas produk terhadap keputusan pembelian pada produk kuiner khas daerah masih relatif sedikit dilakukan. Penelitian ini bertujuan untuk mengetahui sejauh mana brand image, e-wom, dan kualitas produk memengarhi keputusan pembelian Dawet Hitam Jembatan Butuh, baik secara terpisah maupun bersama-sama. Pendekatan yang digunakan adalah kuantitatif eksploratif, dengan data dihimpun melalui penyebaran kuesioner kepada 100 responden yang dioilih menggunakan teknik purposive sampling. Selanjutnya, data diolah dengan regresi linear bergabda, disertai uji t untuk melihat pengaruh parsial dan uji F untuk pengaruh simultan, menggunakan bantuan aplikasi IBM SPSS versi 26. Temuan penelitian mengungkapkan bahwa ketiga variabel, brand image, e-wom, dan kualitas produk masing-masing memberikan pengaruf positif dan signifikan dengan brand image sebagai kontributor paling dominan. Ketiga variabel ini secara bersama-sama mampu menjelaskan 44,1% variasi keputusan pembelian, sedangkan sisanya dipengaruhi faktor lain di luar model penelitian. Secara praktis, temuan ini mengisyaratkan pentingnya pelaku usaha menjaga konsistensi kualitas produk, mengoptimalkan pemasaran digital melalui ulasan konsumen, serta memperkuat citra merek guna mendorong pertumbuhan penjualan yang berkelanjutan. ABSTRACT Dawet Hitam Jembatan Butuh, a traditional culinary specialty from Purworejo, faces challenges in maintaining consumer interest amid intense competition in traditional food industry, while research on influence of brand image, onliner word of mouth (e-wom), and product quality on purchasing decisions for regional culinary specialties remains relatively scarce. This study aims to determine the extent to which brand image, e-wom, and product quality influence purchasing decisions for Dawet Hitam Jembatan Butuh, both individually and collectively. An explanatory quantitative approach we used, with data collected using porpusive sampling. The data were analyzed using multiple linear regression, supplemented by t- test to assess partial effect an F-test for simultaneous effect, with assistance of INM SPSS version 26. The quality each exert a positive and significant influence on purchasing together, these three variables account for 44,1% of the variation in purchasing decisions, while the remainder is influenced by other factors outside the research model. In practical terms, these findings underscore the importance for businesses to maintain consintent product quality and optimize digital marketing through reviews.
Pengaruh Voucher Tiktok dan Inovasi Produk terhadap Keputusan Pembelian Roti’O Siska Setyani; Anes Arini; Anna Probowati
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7646

Abstract

The researcher will examine the influence of TikTok vouchers and product innovation on purchasing decisions for Roti’O, employing a quantitative survey model. Population of 100 Roti’O consumers in Purworejo Regency who had made purchases using TikTok vouchers, selected via purposive sampling. Report analysis was conducted using SPSS version 26, covering reliability, validity, the coefficient of determination, multiple linear regression, the F-test, and the t-test. The results regarding the impact of TikTok vouchers on purchasing decisions showed a t-statistic greater than the t-table value (2.532 > 1.984) with a significance level of 0.013 < 0.05; thus, H1—asserting that TikTok vouchers make a significant positive contribution to purchasing decisions—was accepted, and H0 was rejected. Similarly, the analysis of product innovation's impact on purchasing decisions yielded a t-statistic greater than the t-table value (5.526 > 1.984) with a significance level of 0.000 < 0.05; consequently, H2—asserting that product innovation makes a significant positive contribution to purchasing decisions—was accepted, and H0 was rejected. These findings indicate that both variables play a crucial role in enhancing consumer purchasing decisions regarding Roti’O products in Purworejo Regency.
Product Quality, Service, and Price: Their Impact on Customer Satisfaction and Loyalty at Indomaret in Purworejo Regency Mega Indah Sartika; Hesti Respatiningsih; Anes Arini
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 3 (2026): August : Green Inflation: International Journal of Management and Strategic Bus
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i3.756

Abstract

This study aims to analyze the influence of product quality, service quality, and price on customer satisfaction and its impact on customer loyalty among Indomaret consumers in Purworejo Regency. This study uses a quantitative approach with a causal-associative design, through a five-point Likert scale questionnaire distributed to 120 respondents selected using a non-probability sampling technique, namely a combination of purposive and accidental sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the aid of SmartPLS software. The results show that product quality, service quality, and price each have a positive and significant effect on customer satisfaction, with product quality being the strongest direct determinant. Customer satisfaction was found to have a positive and strong effect on customer loyalty, and to act as a full mediator in the relationship between the three exogenous variables and loyalty. All eight proposed hypotheses were supported by the data. These findings enrich the understanding of customer satisfaction and loyalty formation in minimarket retail within non-metropolitan areas, and suggest that management prioritize customer satisfaction, supported by consistent product quality, service quality, and fair pricing, as an integrated strategy to strengthen long-term customer loyalty.
Co-Authors Aisya Putri Sintowati Anna Probowati Anna Probowati Bayu Kurniawan Desita Catur Setyo Pramesti Dewi Shanti Nugrahani Dewi Yuliyanti Diana Rosalinda Kusuma Dewi Dimah Muzamil Fahri Ichsan Febriani, Siska Hafizhuddin, Abid Hesti Respatiningsih Lina Dwi Wulandari Mega Indah Sartika Rizka Oktavia Rusmiyatun Rusmiyatun Siska Setyani Siti Rahmani Meliana Siyami, Nur Tri W, Talita Erina Vista Alifia Indriyani