Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal ABDIMAS Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Sosial Humaniora dan Pendidikan
Nur’aini Purwaningsih
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengembangan Komunikasi Pemasaran Terpadu untuk Perajin Jamu Kismoyoso sebagai Upaya Peningkatan Pendapatan Kartinawati, Erwin; Sofia Ningsih Rahayu Putri; Anggit Dyah Kusumastuti; Nur’aini Purwaningsih; Viona Sebastian Nolani
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023): Pengabdian Kepada Masyarakat
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v4i2.3162

Abstract

Desa Kismoyoso merupakan sentra jamu tradisional di Boyolali Jawa Tengah. Dalam pemasaran, perajin masih menggunakan cara konvensional dan belum menggunakan model penjualan online. Para perajin juga belum melakukan upaya promosi agar penjualan bertambah. Untuk meningkatkan pendapatan, hal yang sudah dilakukan adalah menambah varian produk berupa makanan kecil atau snack. Di satu sisi, penambahan varian produk menjadi daya tarik untuk pembeli, namun di sisi lain metode ini menjadikan perajin tidak fokus pada pengembangan minuman kesehatan sebagai spesialisasi keahlian yang mereka miliki dan para leluhur, serta riskan beralih produk jualan, sesuai yang lebih diminati pasar. Pelatihan tentang komunikasi pemasaran terpadu atau Integrated Marketing Communication (IMC) diharapkan dapat membantu perajin dalam meningkatkan pendapatan. Hasilnya, perajin jamu mendapatkan pengetahuan baru mengenai pemanfaatan media sosial sebagai upaya promosi produk dan penggunaan brosur sebagai media promosi pendukung.
Komunikasi Publik Humas Terminal Tirtonadi Surakarta dalam Kegiatan Edutrip Nur’Aini Purwaningsih; Esfandani Peni Indreswari; Rahmat Wisudawanto
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 3 No. 5 (2025): September: RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/risoma.v3i5.1152

Abstract

Public communication plays a crucial role in delivering targeted transportation information and building a positive image of government institutions in the eyes of the public. One concrete implementation of effective public communication is the Edutrip program, an educational initiative from Surakarta's Tirtonadi Terminal designed to improve public transportation literacy, particularly among students and teachers. This program is not merely an educational visit, but also a strategic tool for Tirtonadi Terminal Public Relations to introduce the terminal's function as a modern and integrated transportation service center. This study aims to analyze the public communication strategies implemented by Tirtonadi Terminal Public Relations in implementing Edutrip, with a primary focus on their interactions with students and teachers as participants. Using a qualitative descriptive approach, the results show that Tirtonadi Terminal Public Relations predominantly applies the Public Information model from Grunig and Hunt (1984), namely by conveying one-way information that is educational and factual. However, in practice, elements of the Two-Way Symmetrical model were also found, particularly through question and answer sessions, discussions, and gathering feedback from participants which were then used as evaluation material for future program improvements. In contrast, the Press Agentry and Two-Way Asymmetrical models did not appear dominant, given that the approach used did not focus on excessive promotion or information manipulation, but rather on objective and dialogical education. This adaptive and responsive communication strategy not only increased participants' understanding of public transportation but also helped shape the positive image of Tirtonadi Terminal as a transparent, professional, and educational public institution. These findings emphasize the importance of selecting an appropriate and contextual communication model in building constructive relationships between public institutions and the community.
Co-Authors Anggit Dyah Kusumastuti Erwin Kartinawati Indreswari, Esfandani Peni Rahmat Wisudawanto Sofia Ningsih Rahayu Putri Viona Sebastian Nolani