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All Journal ABDIMAS Jurnal Pengabdian Kepada Masyarakat Inovasi : Jurnal Sosial Humaniora dan Pendidikan Jurnal Asosiatif
Sofia Ningsih Rahayu Putri
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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STRATEGI HUMAS YAYASAN ASH-SHOMAD INTERNASIONAL DALAM MEMBENTUK CITRA YAYASAN MELALUI KEGIATAN YAQOWIYU DI KECAMATAN JATINOM KABUPATEN KLATEN Bonfilio Dedo; Sofia Ningsih Rahayu Putri; Rahmat Wisudawanto
JURNAL ASSOSIATIV Vol 2 No 1 (2023): Jurnal Asosiatif
Publisher : Fakultas Sosial Humaniora dan Seni Usahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/asosiatif.v2i1.1252

Abstract

Public relations has an important role and function in the institution's development. This role demands the development of good relations with the public. Public relations must also have a strategy in carrying out their duties. Therefore, public relations strategies and tasks must be planned. This study aims to determine the implementation of the public relations strategy of the Ash-Shomad International Foundation in forming the foundation's image through Yaqowiyu activities. This study used the descriptive qualitative method. The data collection method was carried out by observation and interviews with the public relations of the Ash-Shomad International Foundation and the people involved in Yaqowiyu activities. The results of this study indicate that the public relations strategy applied by the Ash-Shomad International Foundation in Yaqowiyu activities can form a positive image in the community. Keywords: Strategy, Public Relations, Image, SWOT Analysis
STRATEGI PENYIARAN RADIO REPUBLIK INDONESIA SURAKARTA UNTUK MENJANGKAU PERDESAAN MELALUI PROGRAM SIARAN PEDESAAN Dhiva Pridayuliamita; Erwin Kartinawati; Sofia Ningsih Rahayu Putri
JURNAL ASSOSIATIV Vol 2 No 1 (2023): Jurnal Asosiatif
Publisher : Fakultas Sosial Humaniora dan Seni Usahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/asosiatif.v2i1.1253

Abstract

Radio is a mass communication medium that has long been present among the people of Indonesia. Radio Republik Indonesia is a public broadcasting institution whose function is to provide information broadcast services, healthy entertainment education, and social control. The research entitled "Republic of Indonesia Radio Broadcasting Strategy Surakarta To Reach Rural Through Rural Broadcasting Program" aims to describe how the strategy adopted by RRI Pro 1 Surakarta in reaching rural areas through the Rural Broadcasting Program. The method in this research is descriptive using a qualitative approach. Based on the results of the research and discussion, it can be concluded that RRI Pro 1 Surakarta broadcasts on 101.1 FM has the power to build a broadcasting strategy in reaching rural areas through rural broadcasting programs using the Prigle Starr-Mccavit Broadcasting Strategy theory, namely program planning Prepare short, medium and long term planning In the long term, program production is in the program production process, RRI Pro 1 Surakarta adjusts programs produced by RRI Pusat, in the sense that all RRI programs throughout Indonesia are produced by RRI itself, program execution in program execution, RRI Pro 1 Surakarta uses clock format system, namely the time that distinguishes morning, afternoon, evening and night and program evaluation in the program evaluation process, RRI Pro 1 Surakarta evaluates every 6 months.
PERAN BUZZER MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK BRAND PRODUK SUSU ALLESGUT Putri Handayani; Sofia Ningsih Rahayu Putri; Rahmat Wisudawanto
Jurnal Sosial Humaniora dan Pendidikan Vol 3 No 1 (2024): Januari : Inovasi : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/inovasi.v3i1.2908

Abstract

Social media in the last decade has become a channel that greatly influences all sectors of public life. It allows companies to see what topics are being discussed, what customers want in certain products on social media. The rapid dissemination of product information makes it easy for a brand to be known by Instagram social media users. On Instagram, there are many ways to promote products such as the Instagram Buzzer. The message delivered by buzzers on Instagram is done by combining captions with photos that are interesting and appropriate to the product being promoted. The buzzer's language style is also adapted to each character and is not given specific guidelines or formats. The research entitled "The Role of Instagram Social Media Buzzers in Building the Allesgut Milk Product Brand" used qualitative research methods. This type of research used descriptive research. Descriptive research was used to collect information about the research subject and tried to describe all the circumstances during the research. The results of this research explain that buzzers must meet the category of social media users who already understand the context, the effectiveness of communication, and how to build collaboration and develop connections, in line with the 4C theory. From the perspective of PT. Selaras Husada, buzzers are the right actors on social media who will be able to increase consumer awareness about Allesgut milk products and sales concepts. Buzzers can build awareness of Allesgut milk products among followers.
PERAN BUZZER MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK BRAND PRODUK SUSU ALLESGUT Putri Handayani; Sofia Ningsih Rahayu Putri; Rahmat Wisudawanto
Jurnal Sosial Humaniora dan Pendidikan Vol. 3 No. 1 (2024): Januari : Inovasi : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/inovasi.v3i1.2908

Abstract

Social media in the last decade has become a channel that greatly influences all sectors of public life. It allows companies to see what topics are being discussed, what customers want in certain products on social media. The rapid dissemination of product information makes it easy for a brand to be known by Instagram social media users. On Instagram, there are many ways to promote products such as the Instagram Buzzer. The message delivered by buzzers on Instagram is done by combining captions with photos that are interesting and appropriate to the product being promoted. The buzzer's language style is also adapted to each character and is not given specific guidelines or formats. The research entitled "The Role of Instagram Social Media Buzzers in Building the Allesgut Milk Product Brand" used qualitative research methods. This type of research used descriptive research. Descriptive research was used to collect information about the research subject and tried to describe all the circumstances during the research. The results of this research explain that buzzers must meet the category of social media users who already understand the context, the effectiveness of communication, and how to build collaboration and develop connections, in line with the 4C theory. From the perspective of PT. Selaras Husada, buzzers are the right actors on social media who will be able to increase consumer awareness about Allesgut milk products and sales concepts. Buzzers can build awareness of Allesgut milk products among followers.
Pengembangan Komunikasi Pemasaran Terpadu untuk Perajin Jamu Kismoyoso sebagai Upaya Peningkatan Pendapatan Kartinawati, Erwin; Sofia Ningsih Rahayu Putri; Anggit Dyah Kusumastuti; Nur’aini Purwaningsih; Viona Sebastian Nolani
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023): Pengabdian Kepada Masyarakat
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v4i2.3162

Abstract

Desa Kismoyoso merupakan sentra jamu tradisional di Boyolali Jawa Tengah. Dalam pemasaran, perajin masih menggunakan cara konvensional dan belum menggunakan model penjualan online. Para perajin juga belum melakukan upaya promosi agar penjualan bertambah. Untuk meningkatkan pendapatan, hal yang sudah dilakukan adalah menambah varian produk berupa makanan kecil atau snack. Di satu sisi, penambahan varian produk menjadi daya tarik untuk pembeli, namun di sisi lain metode ini menjadikan perajin tidak fokus pada pengembangan minuman kesehatan sebagai spesialisasi keahlian yang mereka miliki dan para leluhur, serta riskan beralih produk jualan, sesuai yang lebih diminati pasar. Pelatihan tentang komunikasi pemasaran terpadu atau Integrated Marketing Communication (IMC) diharapkan dapat membantu perajin dalam meningkatkan pendapatan. Hasilnya, perajin jamu mendapatkan pengetahuan baru mengenai pemanfaatan media sosial sebagai upaya promosi produk dan penggunaan brosur sebagai media promosi pendukung.
Co-Authors Anggit Dyah Kusumastuti Bonfilio Dedo Dhiva Pridayuliamita Erwin Kartinawati Nur’aini Purwaningsih PUTRI HANDAYANI Rahmat Wisudawanto Viona Sebastian Nolani