Garuda - Garba Rujukan Digital

STRATEGI HUMAS YAYASAN ASH-SHOMAD INTERNASIONAL DALAM MEMBENTUK CITRA YAYASAN MELALUI KEGIATAN YAQOWIYU DI KECAMATAN JATINOM KABUPATEN KLATEN Bonfilio Dedo; Sofia Ningsih Rahayu Putri; Rahmat Wisudawanto
JURNAL ASSOSIATIV Vol 2 No 1 (2023): Jurnal Asosiatif
Publisher : Fakultas Sosial Humaniora dan Seni Usahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/asosiatif.v2i1.1252

Public relations has an important role and function in the institution's development. This role demands the development of good relations with the public. Public relations must also have a strategy in carrying out their duties. Therefore, public relations strategies and tasks must be planned. This study aims to determine the implementation of the public relations strategy of the Ash-Shomad International Foundation in forming the foundation's image through Yaqowiyu activities. This study used the descriptive qualitative method. The data collection method was carried out by observation and interviews with the public relations of the Ash-Shomad International Foundation and the people involved in Yaqowiyu activities. The results of this study indicate that the public relations strategy applied by the Ash-Shomad International Foundation in Yaqowiyu activities can form a positive image in the community. Keywords: Strategy, Public Relations, Image, SWOT Analysis

STRATEGI PENYIARAN RADIO REPUBLIK INDONESIA SURAKARTA UNTUK MENJANGKAU PERDESAAN MELALUI PROGRAM SIARAN PEDESAAN Dhiva Pridayuliamita; Erwin Kartinawati; Sofia Ningsih Rahayu Putri
JURNAL ASSOSIATIV Vol 2 No 1 (2023): Jurnal Asosiatif
Publisher : Fakultas Sosial Humaniora dan Seni Usahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/asosiatif.v2i1.1253

Radio is a mass communication medium that has long been present among the people of Indonesia. Radio Republik Indonesia is a public broadcasting institution whose function is to provide information broadcast services, healthy entertainment education, and social control. The research entitled "Republic of Indonesia Radio Broadcasting Strategy Surakarta To Reach Rural Through Rural Broadcasting Program" aims to describe how the strategy adopted by RRI Pro 1 Surakarta in reaching rural areas through the Rural Broadcasting Program. The method in this research is descriptive using a qualitative approach. Based on the results of the research and discussion, it can be concluded that RRI Pro 1 Surakarta broadcasts on 101.1 FM has the power to build a broadcasting strategy in reaching rural areas through rural broadcasting programs using the Prigle Starr-Mccavit Broadcasting Strategy theory, namely program planning Prepare short, medium and long term planning In the long term, program production is in the program production process, RRI Pro 1 Surakarta adjusts programs produced by RRI Pusat, in the sense that all RRI programs throughout Indonesia are produced by RRI itself, program execution in program execution, RRI Pro 1 Surakarta uses clock format system, namely the time that distinguishes morning, afternoon, evening and night and program evaluation in the program evaluation process, RRI Pro 1 Surakarta evaluates every 6 months.

PERAN BUZZER MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK BRAND PRODUK SUSU ALLESGUT Putri Handayani; Sofia Ningsih Rahayu Putri; Rahmat Wisudawanto
Jurnal Sosial Humaniora dan Pendidikan Vol 3 No 1 (2024): Januari : Inovasi : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/inovasi.v3i1.2908

Social media in the last decade has become a channel that greatly influences all sectors of public life. It allows companies to see what topics are being discussed, what customers want in certain products on social media. The rapid dissemination of product information makes it easy for a brand to be known by Instagram social media users. On Instagram, there are many ways to promote products such as the Instagram Buzzer. The message delivered by buzzers on Instagram is done by combining captions with photos that are interesting and appropriate to the product being promoted. The buzzer's language style is also adapted to each character and is not given specific guidelines or formats. The research entitled "The Role of Instagram Social Media Buzzers in Building the Allesgut Milk Product Brand" used qualitative research methods. This type of research used descriptive research. Descriptive research was used to collect information about the research subject and tried to describe all the circumstances during the research. The results of this research explain that buzzers must meet the category of social media users who already understand the context, the effectiveness of communication, and how to build collaboration and develop connections, in line with the 4C theory. From the perspective of PT. Selaras Husada, buzzers are the right actors on social media who will be able to increase consumer awareness about Allesgut milk products and sales concepts. Buzzers can build awareness of Allesgut milk products among followers.

PERAN BUZZER MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK BRAND PRODUK SUSU ALLESGUT Putri Handayani; Sofia Ningsih Rahayu Putri; Rahmat Wisudawanto
Jurnal Sosial Humaniora dan Pendidikan Vol. 3 No. 1 (2024): Januari : Inovasi : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/inovasi.v3i1.2908

Social media in the last decade has become a channel that greatly influences all sectors of public life. It allows companies to see what topics are being discussed, what customers want in certain products on social media. The rapid dissemination of product information makes it easy for a brand to be known by Instagram social media users. On Instagram, there are many ways to promote products such as the Instagram Buzzer. The message delivered by buzzers on Instagram is done by combining captions with photos that are interesting and appropriate to the product being promoted. The buzzer's language style is also adapted to each character and is not given specific guidelines or formats. The research entitled "The Role of Instagram Social Media Buzzers in Building the Allesgut Milk Product Brand" used qualitative research methods. This type of research used descriptive research. Descriptive research was used to collect information about the research subject and tried to describe all the circumstances during the research. The results of this research explain that buzzers must meet the category of social media users who already understand the context, the effectiveness of communication, and how to build collaboration and develop connections, in line with the 4C theory. From the perspective of PT. Selaras Husada, buzzers are the right actors on social media who will be able to increase consumer awareness about Allesgut milk products and sales concepts. Buzzers can build awareness of Allesgut milk products among followers.

Pengembangan Komunikasi Pemasaran Terpadu untuk Perajin Jamu Kismoyoso sebagai Upaya Peningkatan Pendapatan Kartinawati, Erwin; Sofia Ningsih Rahayu Putri; Anggit Dyah Kusumastuti; Nur’aini Purwaningsih; Viona Sebastian Nolani
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023): Pengabdian Kepada Masyarakat
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v4i2.3162

Desa Kismoyoso merupakan sentra jamu tradisional di Boyolali Jawa Tengah. Dalam pemasaran, perajin masih menggunakan cara konvensional dan belum menggunakan model penjualan online. Para perajin juga belum melakukan upaya promosi agar penjualan bertambah. Untuk meningkatkan pendapatan, hal yang sudah dilakukan adalah menambah varian produk berupa makanan kecil atau snack. Di satu sisi, penambahan varian produk menjadi daya tarik untuk pembeli, namun di sisi lain metode ini menjadikan perajin tidak fokus pada pengembangan minuman kesehatan sebagai spesialisasi keahlian yang mereka miliki dan para leluhur, serta riskan beralih produk jualan, sesuai yang lebih diminati pasar. Pelatihan tentang komunikasi pemasaran terpadu atau Integrated Marketing Communication (IMC) diharapkan dapat membantu perajin dalam meningkatkan pendapatan. Hasilnya, perajin jamu mendapatkan pengetahuan baru mengenai pemanfaatan media sosial sebagai upaya promosi produk dan penggunaan brosur sebagai media promosi pendukung.

Informasi Potensi Kemitraan dan Penyusunan Strategi Pasar Mendukung Pengembangan Akses Pasar dan Kemitraan Sentra IKM Oktaviana, Lusi; Herwiyanto; Rohmad Suryadi; Dewi Purnasari; Inna Nur Rokhmah; Fitri Handayani; Sofia Ningsih Rahayu Putri
Jurnal Suara Pengabdian 45 Vol. 5 No. 1 (2026): Maret: Jurnal Suara Pengabdian 45
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/8ehvbq66

Industri Kecil dan Menengah (IKM) merupakan kontributor penting dalam pembangunan ekonomi daerah melalui penciptaan lapangan kerja, peningkatan nilai tambah, dan penguatan struktur ekonomi berbasis lokal. Namun demikian, banyak IKM masih menghadapi tantangan berkelanjutan yang berkaitan dengan keterbatasan kapasitas inovasi, rendahnya adopsi pemasaran digital, serta lemahnya akses terhadap kemitraan strategis. Sentra IKM Srikayu di Surakarta merupakan klaster industri furnitur yang mengkhususkan diri pada produk berbahan kayu jati dan mahoni dengan karakteristik kualitas yang kuat, namun perluasan pasar dan pengembangan kemitraannya masih belum optimal. Penelitian ini bertujuan untuk mengkaji kondisi internal dan eksternal Sentra IKM Srikayu menggunakan analisis strategis berbasis SWOT sebagai dasar perumusan strategi pengembangan akses pasar dan kemitraan. Metode penelitian yang digunakan adalah mixed-method dengan mengintegrasikan diskusi kelompok terfokus, wawancara mendalam, dan analisis data sekunder. Hasil analisis matriks IFAS dan EFAS menunjukkan skor masing-masing sebesar 2,82 dan 2,62, yang menempatkan sentra pada Kuadran I, yang mengindikasikan strategi pertumbuhan agresif. Rekomendasi strategi meliputi penguatan branding dan pemasaran digital, diversifikasi desain produk sesuai tren pasar, perluasan kemitraan strategis, serta peningkatan kapasitas produksi dan kapabilitas sumber daya manusia guna menjamin daya saing dan keberlanjutan jangka Panjang.

LITERASI DAN EDUKASI PAJAK DALAM MENDORONG KEPATUHAN WAJIB PAJAK UMKM DI KARTASURA Handayani, Fitri; Dewi Purnasari; Reni Febriani; Muhammad Ismail; Sofia Ningsih Rahayu Putri
Jurnal Akuntansi dan Pajak Vol. 26 No. 2 (2025): JAP
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v26i2.18911

This study aims to analyze the role of tax literacy and education in encouraging taxpayer compliance among Micro, Small, and Medium Enterprises (UMKM) in Kartasura District. In the context of local economic growth, tax compliance is a crucial factor in supporting regional revenue. However, UMKM contribution to taxation is hampered by low levels of tax literacy and minimal education for UMKM. This often becomes a major obstacle in fulfilling tax obligations. This study used a quantitative approach by distributing questionnaires to UMKM in the Kartasura area as respondents. The results indicate that good tax literacy and appropriate education have a positive and significant impact on taxpayer compliance levels. This demonstrates the important role of the government and relevant agencies in improving tax understanding through ongoing education programs and communication strategies that are easily understood by UMKM. Therefore, in the future, it will result in a conclusion, improving tax literacy and education is an effective strategy in encouraging tax compliance among UMKM in Kartasura.

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