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Sentiment Analysis Of NTB Syariah Bank Application Services using The Naïve Bayes and Support Vector Machine Methods Nabil, Muh; Vitianingsih, Anik Vega; Kacung, Slamet; Lidya Maukar, Anastasia; Fitri Ana Wati, Seftin
Jurnal Teknologi dan Manajemen Informatika Vol. 11 No. 2 (2025): Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jtmi.v11i2.16311

Abstract

This research analyzed user sentiment toward the NTB Syariah application using Support Vector Machine (SVM) and Naïve Bayes classification methods. A dataset comprising 814 reviews was obtained via web scraping, with 245 allocated for testing. Preprocessing encompassed cleaning, case folding, tokenization, filtering, and stemming, while sentiment labeling employed a lexicon-based approach integrated with TF-IDF weighting, categorizing reviews as positive, neutral, or negative. Model performance was assessed through accuracy, precision, recall, and F1-score metrics. Results demonstrated SVM's superior performance (accuracy: 92.65%; precision: 0.9327; recall: 0.9265; F1-score: 0.9149) compared to Naïve Bayes (accuracy: 84.49%; precision: 0.8415; recall: 0.8449; F1-score: 0.8005). SVM exhibited greater robustness in managing high-dimensional, complex, and moderately imbalanced datasets, delivering consistent cross-class sentiment classification. Conversely, Naïve Bayes remained computationally efficient and suitable for rapid implementation scenarios. These findings underscore machine learning's efficacy in sentiment analysis for digital banking platforms.
Sentiment Analysis E-Wallet Application Services Using the Support Vector Machine and Long Short-Term Memory Methods Arya Darmansyah, Mochammad Dzikri; Vitianingsih, Anik Vega; Lidya Maukar, Anastasia; Yuliani, SY.; Fitri Ana Wati, Seftin
INOVTEK Polbeng - Seri Informatika Vol. 11 No. 1 (2026): February
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/apedaz75

Abstract

The rapid growth of financial technology services in Indonesia has increased the volume of user reviews, yet their utilization for sentiment-based insights remains limited in the e-wallet sector. This study compares the effectiveness of Support Vector Machine (SVM) and Long Short-Term Memory (LSTM) in classifying the sentiment of 3,185 DANA e-wallet reviews collected from the Google Play Store and Instagram. The research process includes text preprocessing, lexicon-based labeling, and feature extraction using TF-IDF for SVM and word embeddings for LSTM. Model evaluation is conducted using a confusion matrix based on accuracy, precision, and recall, without inferential statistical testing. The results show that LSTM outperforms SVM, achieving an accuracy of 86.66%, a recall of 81.86%, and a precision of 82.09%, while the best SVM variant with an RBF kernel attains an accuracy of 84.93%. This study contributes by identifying key service-related factors influencing user satisfaction and dissatisfaction and by providing practical, sentiment-based insights to support service quality improvement. The novelty lies in the multi-platform analysis of Indonesian e-wallet reviews and the direct comparison of classical machine learning and deep learning approaches without statistical hypothesis testing. These findings confirm the effectiveness of deep learning for sentiment analysis of unstructured Indonesian text.
Comparative Analysis of Naïve Bayes and K-Nearest Neighbor for Lexicon-Based Emotion Classification of Paxel App User Reviews Salsabilah, Azka; Vitianingsih, Anik Vega; Cahyono, Dwi; Lidya Maukar, Anastasia; Zangana, Hewa Majeed
JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING Vol. 9 No. 2 (2026): Issues January 2026
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jite.v9i2.16516

Abstract

The rapid growth of app-based delivery services has increased the importance of understanding user emotions as an indicator of service quality. User reviews on digital platforms provide valuable insights into customer perceptions, satisfaction levels, and service-related issues. This study aims to compare the performance of Naïve Bayes and K-Nearest Neighbor (KNN) algorithms in classifying user emotions related to the Paxel application. The dataset was collected from Google Play Store and X (Twitter) using web scraping techniques and subsequently processed through text pre-processing stages, including case folding, tokenization, and stopword removal. Emotion labels were assigned using the NRC Indonesian Emotion Lexicon, while feature extraction was performed using the TF-IDF method. To address class imbalance, the Synthetic Minority Oversampling Technique (SMOTE) was applied prior to model training. Experimental results show that the Naïve Bayes model achieved the highest overall accuracy of 90.83% with a weighted F1-score of 0.90, while the KNN model obtained an accuracy of 81.21% and a weighted F1-score of 0.77. Both models performed well in identifying happy, sad, and neutral emotions, whereas anger remained the most challenging class to classify. Overall, Naïve Bayes demonstrated more consistent and reliable performance for sentiment analysis tasks..