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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Dinamika Pengabdian (JDP) Journal Of Management Science (JMAS) Jurnal Abdimas Mandiri Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Bingkai Ekonomi (JBE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Applied Management Research Journal Online Manajemen ELPEI (JOMEL) Ecoducation
Mutiasari, Annisa Indah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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The influence of promotion, service quality, and pricing on purchase decisions at Assalaam hypermarket Hadi, Alfiansyah; Cahyani, Rusnandari Retno; Mutiasari, Annisa Indah
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.542

Abstract

This study aims to determine the effect of promotion, service quality, and price on purchasing decisions at Assalaam Hypermarket. This research is descriptive with a quantitative approach. The population consists of consumers shopping at Assalaam Hypermarket, with a sample of 150 respondents selected using non-random sampling techniques. The results indicate that promotion, service quality, and price significantly affect purchasing decisions. The calculation results obtained from the F-value (20.695) exceed the F-table (2.67), with a significant value of 0.000 < 0.05. Among the three variables, service quality has the most dominant influence on purchasing decisions.
ANALISIS SWOT DALAM STRATEGI PEMASARAN PADA USAHA JASA DEKORASI PERNIKAHAHAN KAYIS DECORATION Thoharudin, Kayis; Mutiasari, Annisa Indah; Cahyani, Rusnandari Retno
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 8 No. 1 (2026): Vol. 8 No. 1 Maret 2026
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v8i1.30851

Abstract

This study aims to analyze the marketing strategy of the wedding decoration service business “Kayis Decoration” using a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach. Kayis Decoration is a business engaged in event decoration services, particularly weddings, established in 2020 in Klaten, Central Java. Amid growing competition in the decoration industry, marketing strategy is a crucial element that must be carefully and effectively designed. SWOT analysis is applied to identify internal factors (strengths and weaknesses) and external factors (opportunities and threats) that influence the business operation. The findings reveal that Kayis Decoration has strengths in flexible services, competitive pricing, and high-quality decorations. However, several weaknesses were identified, including the absence of a dedicated warehouse, lack of promotion, and unstructured financial recording. Business opportunities remain promising due to market demand and evolving trends, although challenges such as strong competition and consumer bargaining power must be anticipated. Based on the analysis, strategies were formulated such as strengthening digital promotion, improving service quality, developing partnerships, and enhancing internal management. These strategies are expected to support Kayis Decoration in becoming a professional, competitive, and sustainable decoration service provider.
The Influence Of Learning Motivation And Learning Models On Training Participants Competence At The Boyolali Job Training Center Sari, Rosyana Denni Purnama; Cahyani, Rusnandari Retno; Mutiasari, Annisa Indah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9396

Abstract

This study aims to analyze the effect of learning motivation and learning models on the competence of training participants in the Office Administration Program at the Boyolali Job Training Center (BLK). The research employs a quantitative descriptive approach with a total sample of 96 participants who completed the training from 2022 to 2024. Data were collected using questionnaires and analyzed using multiple linear regression. The results show that learning motivation has a positive and significant effect on participants' competence (p = 0.000), while the learning model does not have a statistically significant effect (p = 0.410). Simultaneously, both variables significantly influence participants' competence (p = 0.000) with a determination coefficient (R²) of 0.208. This implies that 20.8% of competence variation can be explained by the two independent variables.
Co-Authors Agung Nurmansyah Amaraningtyas, Adila Eva Anggraeni Putri, Adhelya Jeanie Azzahra Putri, Inas Destina Paningrum, Destina Firdhaus Hari Saputro Al Haris Hadi, Alfiansyah Hisnati, Nafia Nur Kumalasari, Galuh Niken Kusumastuti, Anggit Diah Kusumastuti, Anggit Dyah Putri , Annisa Raylia Rusnandari Retno Cahyani Sari, Rosyana Denni Purnama Syaharany, Lailla Thoharudin, Kayis Yuliastuti, Handini