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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Dinamika Pengabdian (JDP) Journal Of Management Science (JMAS) Jurnal Abdimas Mandiri Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Bingkai Ekonomi (JBE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Applied Management Research Journal Online Manajemen ELPEI (JOMEL) Electronic Journal of Education, Social Economics and Technology Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Ecoducation
Mutiasari, Annisa Indah
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Analisis Trend Laporan Keuangan untuk Menilai Kinerja Keuangan PERUMDA Air Minum Tirto Negoro Kabupaten Sragen Periode Tahun 2021-2023 Hisnati, Nafia Nur; Kusumastuti, Anggit Diah; Mutiasari, Annisa Indah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4104

Abstract

This study was conducted with the aim of analyzing trends in the financial statements of PERUMDA Air Minum Tirto Negoro Sragen Regency during the 2021-2023 period to assess the company's financial performance. The method used is trend analysis with a focus on changes in key accounts such as assets, liabilities, equity, and receivables. This research is descriptive quantitative using secondary data in the form of annual financial statements. The results of the analysis show that there is a significant increase in fixed assets, which reflects the existence of long-term investments to support the smooth operation and expansion of the company. The decrease in liabilities indicates that the company is successful in managing debt more efficiently, which contributes to the improvement of liquidity conditions. In addition, the increase in equity driven by a grant from PT Oasen Netherlands further strengthened the company's capital structure and competitiveness in the water supply industry. Overall, PERUMDA's financial performance experienced consistent improvement over the analyzed period. This indicates that good financial management can support the company's operational sustainability and future growth and reflects efficiency in the management of the company's assets and liabilities.
The Evolution of Technology in Digital Business Transformation and Its Impact on Consumer Behavior Kusumastuti, Anggit Dyah; Mutiasari, Annisa Indah; Astuti, Ariyani Dwi
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.700

Abstract

Business actors in the digital era today are required to innovate and adapt to the ever-changing demands of consumers. To keep up with the competition and remain relevant in the market, digital transformation is needed to support business existence. This research aims to understand how the implementation of business digital transformation affects consumer behaviour and how the establishment of business strategies influences consumer behaviour. This type of research is descriptive with a quantitative approach. Quantitative research with a comparative approach. The research data sources include primary data obtained from the distribution of questionnaires and secondary data through e-commerce development data, household consumption data for 2000 – 2023, and community consumption component data with comparative data for 2008 and 2018, as well as determining business strategies. The research sample consisted of 100 respondents using an accidental sampling technique. The variance analysis in this study uses SEM-PLS, or Structural Equation Modeling with Partial Least Square. The research results show that digital transformation affects consumer behaviour. Transformation has the potential to positively impact productivity and drive inclusive economic growth and business sustainability. Business strategies influence consumer behaviour. A good plan allows companies to be more responsive to changes in consumer needs, create attractive differentiation, and leverage technology to provide a better experience. Therefore, having a clear and focused competitive strategy is crucial to ensure the company remains competitive and relevant in the ever-changing market.
Efektifitas Pemanfaatan Media Sosial di Masa Pandemi Covid-19 bagi Pemilik Usaha Kuliner di Kota Surakarta Mutiasari, Annisa Indah; Kusumastuti, Anggit Dyah; Paningrum, Destina; Cahyani, Rusnandari Retno
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 2 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v7i2.218

Abstract

The study aims to determine the impact of the Covid-19 pandemic and the role of social media as a marketing medium for culinary business owners in the Surakarta Residency. This study uses a qualitative method with a descriptive approach. The sampling method used is the purposive sampling method, with the sample criteria being UMKMs located in the Surakarta Residency that have been marketing through social media.The results show that 62% of respondents still maintain their culinary business. As many as 68% of respondents have a decreased income during the pandemic, and 89% of respondents of culinary businesses have been supported in product marketing by utilizing social media so that they increase in resale.
The influence of promotion, service quality, and pricing on purchase decisions at Assalaam hypermarket Hadi, Alfiansyah; Cahyani, Rusnandari Retno; Mutiasari, Annisa Indah
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.542

Abstract

This study aims to determine the effect of promotion, service quality, and price on purchasing decisions at Assalaam Hypermarket. This research is descriptive with a quantitative approach. The population consists of consumers shopping at Assalaam Hypermarket, with a sample of 150 respondents selected using non-random sampling techniques. The results indicate that promotion, service quality, and price significantly affect purchasing decisions. The calculation results obtained from the F-value (20.695) exceed the F-table (2.67), with a significant value of 0.000 < 0.05. Among the three variables, service quality has the most dominant influence on purchasing decisions.
ANALISIS SWOT DALAM STRATEGI PEMASARAN PADA USAHA JASA DEKORASI PERNIKAHAHAN KAYIS DECORATION Thoharudin, Kayis; Mutiasari, Annisa Indah; Cahyani, Rusnandari Retno
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 8 No. 1 (2026): Vol. 8 No. 1 Maret 2026
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v8i1.30851

Abstract

This study aims to analyze the marketing strategy of the wedding decoration service business “Kayis Decoration” using a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach. Kayis Decoration is a business engaged in event decoration services, particularly weddings, established in 2020 in Klaten, Central Java. Amid growing competition in the decoration industry, marketing strategy is a crucial element that must be carefully and effectively designed. SWOT analysis is applied to identify internal factors (strengths and weaknesses) and external factors (opportunities and threats) that influence the business operation. The findings reveal that Kayis Decoration has strengths in flexible services, competitive pricing, and high-quality decorations. However, several weaknesses were identified, including the absence of a dedicated warehouse, lack of promotion, and unstructured financial recording. Business opportunities remain promising due to market demand and evolving trends, although challenges such as strong competition and consumer bargaining power must be anticipated. Based on the analysis, strategies were formulated such as strengthening digital promotion, improving service quality, developing partnerships, and enhancing internal management. These strategies are expected to support Kayis Decoration in becoming a professional, competitive, and sustainable decoration service provider.
Co-Authors Agung Nurmansyah Amaraningtyas, Adila Eva Anggraeni Putri, Adhelya Jeanie Astuti, Ariyani Dwi Azzahra Putri, Inas Destina Paningrum, Destina Firdhaus Hari Saputro Al Haris Hadi, Alfiansyah Hisnati, Nafia Nur Kumalasari, Galuh Niken Kusumastuti, Anggit Diah Kusumastuti, Anggit Dyah Lestari, Indah Ayu Puji Putri , Annisa Raylia Rusnandari Retno Cahyani Syaharany, Lailla Thoharudin, Kayis Yuliastuti, Handini