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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL International Journal of Economics, Management, Business, and Social Science Jurnal USAHA INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat West Science Interdisciplinary Studies West Science Interdisciplinary Studies Atestasi : Jurnal Ilmiah Akuntansi
Putra, Suadi Sapta
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Implementation of 3A in the Development of Kid's Forest Rides in Ragunan Fitria, Putri Maulida; Nugraha, Rizki Nurul; Putra, Suadi Sapta
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.812

Abstract

This study aims to analyze the implementation of 3A (Attraction, Accessibility, Amenities) on the Kid's Forest vehicle in Ragunan. The research method used is qualitative, with a descriptive qualitative approach and SWOT analysis. Data collection through direct observation, interviews, and previous literature studies. The results showed that Kid's Forest rides offer diverse and interesting attractions, accessibility in Ragunan Zoo is very good, and adequate amenity. SWOT analysis shows that the strengths of Kid's Forest rides are attractive concepts, strategic locations, and adequate facilities. The weaknesses are the limited target market and the lack of educational facilities. Opportunities can further develop tourism activities and facilities. The most influential threat is bad weather that cannot be controlled, because the rides are outdoor activities. Strategies that can overcome these problems include developing wider attractions, improving the quality of facilities, more effective promotion, developing educational facilities, and evaluating weather conditions. By implementing these strategies, Kid's Forest at Ragunan Wildlife Park can increase its attractiveness, provide a better experience for visitors, and can contribute to sustainable tourism development in South Jakarta.
PENGARUH STRATEGI PROMOSI DAN JUMLAH OUTLET TERHADAP PENINGKATAN PENJUALAN LEPAS PT XYZ Teruna, Dipa; Asyari, Asyari; Putra, Suadi Sapta
Jurnal USAHA Vol 4, No 1 (2023): Juni
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/juuk.v4i1.1952

Abstract

Terdapat beberapa permasalahan yang sering muncul dalam upaya peningkatan penjualan mulainya kurangnya pemahaman pasar sampai dengan masalah dalam rantai pasokan sehingga selalu mengganggu target penjualan. Tujuan penelitian ini adalah mengkonfirmasi dari penelitian sebelumnya antara variabel strategi promosi, jumlah outlet terhadap peningkatan penjualan. Metode penelitian menggunakan kuantitatif riset dengan pendekatan riset survey dengan memberikan angket terhadap pimpinan perusahaan PT XYZ sebanyak 40 responden dari berbagai lokasi. Hasil riset memberikan gambaran bahwa strategi promosi memiliki pengaruh signifikan terhadap peningkatan penjualan (t hitung = 10,441, sig < 0,05), begitu pula dengan jumlah outlet (t hitung = 9,487, sig < 0,05). Uji statistik juga menunjukan untuk kedua variabel secara simultan memberikan dampak positif dan signifikan terhadap peningkatan penjualan (F hitung > F tabel, sig < 0,05). Penelitian ini memberikan kontribusi penting dalam pemahaman tentang hubungan antara strategi promosi, jumlah outlet dan peningkatan penjualan di PT XYZ. Implementasi riset ini akandapat digunakan sebagai panduan perusahaan dalam meningkatkan peningkatan penjualan melalui variabel strategi promosi dan jumlah outlet yang berada dimasing-masing lokasi.
Implementation of 3A in the Development of Kid's Forest Rides in Ragunan Fitria, Putri Maulida; Nugraha, Rizki Nurul; Putra, Suadi Sapta
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.812

Abstract

This study aims to analyze the implementation of 3A (Attraction, Accessibility, Amenities) on the Kid's Forest vehicle in Ragunan. The research method used is qualitative, with a descriptive qualitative approach and SWOT analysis. Data collection through direct observation, interviews, and previous literature studies. The results showed that Kid's Forest rides offer diverse and interesting attractions, accessibility in Ragunan Zoo is very good, and adequate amenity. SWOT analysis shows that the strengths of Kid's Forest rides are attractive concepts, strategic locations, and adequate facilities. The weaknesses are the limited target market and the lack of educational facilities. Opportunities can further develop tourism activities and facilities. The most influential threat is bad weather that cannot be controlled, because the rides are outdoor activities. Strategies that can overcome these problems include developing wider attractions, improving the quality of facilities, more effective promotion, developing educational facilities, and evaluating weather conditions. By implementing these strategies, Kid's Forest at Ragunan Wildlife Park can increase its attractiveness, provide a better experience for visitors, and can contribute to sustainable tourism development in South Jakarta.
The Impact of Social Media Marketing on Increasing Individual PPH and PNBP in Indonesia: A Systematic Literature Review Putra, Suadi Sapta; Digdowiseiso, Kumba
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i1.747

Abstract

Social media marketing methods frequently incorporate promotional, sales, and branding techniques that can provide supplementary revenue for individuals and corporations. This study aims to determine the impact of social media marketing on the computation and augmentation of Individual Income Tax (PPH) in Indonesia. The literature study of this research is organized systematically to examine the influence of social media marketing on the growth of Individual Income Tax (PPH) and Non-Tax State Income (PNBP) in Indonesia. Further investigation is required to comprehend the impact of firm marketing strategies in the digital domain on Individual PPH and its contribution to PNBP. To effectively address the challenges posed by the digital economy, the government and business entities must collaborate in formulating tax laws that are adaptable and efficient.
Encourage the Creation and Development of Handicraft Brands in Students at the Social Foundation, Tambun, West Java Hardini, Resti; Melati, Melati; Elwisam, Elwisam; Putra, Suadi Sapta; Saharso, Saharso; Nur, Muhammad
Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/ruangcendekia.v2i1.1305

Abstract

This community service activity aims to improve the skills of high school students at the Tambun Social Foundation in making and developing brands for the handicraft products they produce. These high school students are students who are accommodated in foundations that accommodate orphans and the poor with all their limitations. This training was provided in response to the need to expand their knowledge and abilities in aspects of product marketing, especially in terms of effective branding and efforts to establish independence in improving welfare. The methods used in this training include lectures, group discussions and direct practice. Apart from that, a questionnaire was given about understanding branding before and after the activity was carried out. Before the implementation of PKM, only 20% of participants understood branding in product marketing activities. After carrying out socialization and training activities, 80% of participants understood the branding strategy for the handicraft products produced. The results of this activity showed an increase in students' understanding of the importance of brands in marketing strategies and their ability to create and develop brands that are attractive and in accordance with product characteristics. they. It is hoped that the impact of this training will be to increase the competitiveness of handicraft products made by students in local and wider markets as well as to form independence and improve welfare.
Co-Authors Agung Pranoto Agustiani, Fitri Asyari, Asyari Awaloedin, Dipa Teruna Cik, Achmad Elwisam, Elwisam Fidriyanti, Amelia Fitri, Novita Iza Fitria, Putri Maulida Husnul Hotimah, Husnul Karyatun, Subur Kumba Digdowiseiso, Kumba Kusumaningrum, Anisa Putri Lestari, Hani Muhammad Nur Muhammad Rayhan Nugraha, Rizki Nurul Nurullah, Tubagus Saef Nurwijayanti Pradini, Gagih RACHMAT HIDAYAT Resti Hardini Saharso, Saharso Teruna, Dipa Tine Yuliantini