Claim Missing Document
Check
Articles

Found 6 Documents
Search

Pengaruh Perceived Usefulness, Perceived Ease of Use dan Perceived Price terhadap Customer Loyalty melalui Customer Satisfaction pada Pengguna Aplikasi Ojek Online Grab di Kota Bandung Nuraeni, Putri; Evangalista, Leni
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1972

Abstract

With the advent of online transportation services, society has embraced a more modern way of life. People can easily order rides through their smartphones, making use of user-friendly apps that are accessible for both Android and iOS users. This convenience has led to widespread adoption of online transportation services among the public, especially in cities like Bandung where residents have busy schedules that rely heavily on such services. Apps like Grab and Gojek are particularly popular in Indonesia, with Grab ranking second after Gojek in terms of user base among online transportation apps in the country. Despite its popularity, Grab has experienced a 1.4% decrease in its Top Brand index. Therefore, this research aims to evaluate how the Perceived Usefulness, Perceived Ease of Use, and Perceived Price of the Grab app in Bandung influence Customer Loyalty through Customer Satisfaction, based on a study involving 150 users of the app. The findings of this study are expected to guide future research and assist similar companies in designing better strategies to enhance service quality.
Penerapan Pemasaran Berbasis Digital Pada UKMK di Kecamatan Batujajar, Kabupaten Bandung Barat Nurmansyah, Abdul Ahmad Hafidh; Yulianti, Eka; Kurniawan, Asep; Evangalista, Leni; Sigarlaki, Faizal Fardhani
Jurnal Abdimas Peradaban Vol. 3 No. 1 (2022): Jurnal Abdimas Peradaban
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jazvgz62

Abstract

Pengabdian Kepada Masyarakat (PKM) yang dilakukan pada UMKM di Kecamatan Batujajar, Kabupaten Bandung Barat berupa pelatihan dan pendampingan pemasaran berbasis digital pada UMKM sentra kuliner. Tim PKM memilih pelatihan dan pendampingan sesuai dengan kebutuhan UMKM. Ditengah kondisi pandemik ini UMKM membutuhkan metode baru untuk mampu mempertahankan bisnisnya. Tim PKM menggunakan metode pelatihan dan pendampingan agar UKMK dapat menerapkan pemasaran digital pada bisnisnya. Hasil evaluasi yang dilakukan tim PKM memperlihatkan bahwa UMKM dapat menerapkan pemasaran digital pada sosial media, baik dalam hal kuantitas penggunaannya dan kualitas konten. Pentingnya penerapan pemasaran digital ini agar UMKM dapat secara mandiri dalam melakukan pemasaran digital sehingga UKMK dapat bertahan dalam bisnis untuk memasarkan produknya kepada pasara yang lbih luas, dengan demikian UMKM juga dapat mengembangkan bisnisnya. Program pelatihan dan pendampingan pemsaran digital dapat memberikan dampak UMKM bertahan dalam bisnis tersebut dan mengembangkan pasarnya.
Edukasi Lingkungan melalui Penyuluhan dan Praktik: Upaya Meningkatkan Kesadaran Pengelolaan Sampah di Curug Layung Ramli, Rosmini; Evangalista, Leni; Fardani S., Faisal; Rachmat, Aam; Susyani, Novi
Jurnal Dharma Bhakti Ekuitas Vol. 9 No. 2 (2025): Jurnal Dharma Bhakti Ekuitas
Publisher : Universitas Ekuitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/p3m.v9i2.911

Abstract

The purpose of this service is to increase public awareness in waste management in the Curug Layung tourist area through a community-based environmental education approach. The main problem faced is the high volume of waste due to lack of public awareness and the lack of waste management facilities. A participatory approach is used to involve local communities, visitors, and tourism managers in various stages, from problem identification to solution implementation. The methods used include direct education, simulation of waste management practices, and installation of supporting facilities, such as segregated waste bins in strategic locations. This activity includes providing educational materials on sorting organic and inorganic waste, recycling, and the negative impact of waste on the environment. In addition, practical simulations were conducted to provide hands-on experience to participants, including waste collection and sorting at tourist sites. Results showed a significant increase in participants' awareness and understanding of the importance of waste management. This can be seen from the participants' enthusiasm in discussions, practices, and active participation in keeping the environment clean. In addition to increased awareness, other outcomes include improved cleanliness of tourist sites with reduced volume of litter and increased visitor comfort. The program also strengthens cross-sector collaboration between local communities, tourism managers and academics. With this approach, environmental preservation and sustainability of tourist areas can be realized. This study recommends implementing a similar approach in other tourism areas with the integration of digital technology, such as hygiene reporting applications, to improve efficiency and educational coverage. In addition, a long-term evaluation is needed to ensure the sustainability of the program and its impact on the mindset and behavior of the community.  Keywords: Education, Environment and Waste,    Abstrak  Tujuan pengabdian ini untuk meningkatkan kesadaran masyarakat dalam pengelolaan sampah di kawasan wisata Curug Layung melalui pendekatan edukasi lingkungan berbasis komunitas. Masalah utama yang dihadapi adalah tingginya volume sampah akibat kurangnya kesadaran masyarakat dan minimnya fasilitas pengelolaan sampah. Pendekatan partisipatif digunakan untuk melibatkan masyarakat lokal, pengunjung, dan pengelola wisata dalam berbagai tahapan, mulai dari identifikasi masalah hingga implementasi solusi. Metode yang digunakan meliputi edukasi langsung, simulasi praktik pengelolaan sampah, dan pemasangan fasilitas pendukung, seperti tempat sampah terpilah di lokasi strategis.Kegiatan ini mencakup pemberian materi edukasi tentang pemilahan sampah organik dan anorganik, daur ulang, serta dampak negatif sampah terhadap lingkungan. Selain itu, simulasi praktik dilakukan untuk memberikan pengalaman langsung kepada peserta, termasuk pengumpulan dan pemilahan sampah di lokasi wisata. Hasil menunjukkan peningkatan signifikan dalam kesadaran dan pemahaman peserta tentang pentingnya pengelolaan sampah. Hal ini terlihat dari antusiasme peserta dalam diskusi, praktik, dan partisipasi aktif dalam menjaga kebersihan lingkungan. Selain peningkatan kesadaran, hasil lain mencakup perbaikan kebersihan lokasi wisata dengan berkurangnya volume sampah yang berserakan dan peningkatan kenyamanan pengunjung. Program ini juga memperkuat kolaborasi lintas sektor antara masyarakat lokal, pengelola wisata, dan akademisi. Dengan pendekatan ini, pelestarian lingkungan dan keberlanjutan kawasan wisata dapat terwujud. Pengabdian ini merekomendasikan penerapan pendekatan serupa di kawasan wisata lain dengan integrasi teknologi digital, seperti aplikasi pelaporan kebersihan, untuk meningkatkan efisiensi dan cakupan edukasi. Selain itu, diperlukan evaluasi jangka panjang untuk memastikan keberlanjutan program dan dampaknya terhadap pola pikir serta perilaku masyarakat. Kata kunci: Edukasi, Lingkungan, Sampah
Pengaruh Perceived Value terhadap Repurchase Intention Melalui E-Word of Mouth Online Shopping Tokopedia di Kota Bandung Magali, Shara Syifa; Evangalista, Leni
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1649

Abstract

The purpose of this study was to examine the effect of perceived value on repurchase intention mediated by e-word of mouth online shopping Tokopedia in Bandung City. This study involved 90 respondents who had shopped online at Tokopedia. Data was collected by distributing online questionnaires and the time horizon used was one shot study or cross sectional. The data analysis technique uses simple linear regression, multiple linear regression using SPSS version 25 software, and the sobel test. Of the four research hypotheses proposed, three of them are supported by empirical data. The research findings show that perceived value has a positive impact on repurchase intention. Furthermore, e-WOM mediates the effect of perceived value on repurchase intention. Future research can propose new concepts that are thought to have a positive effect on repurchase intention. The results of this study are expected to provide benefits for future research and the managers of the object being assessed or similar e-commerce regarding the design of developing strategies that are in accordance with improving the quality of these attributes.
PENGARUH E-SERVICE QUALITY, E-TRUST TERHADAP E-CUSTOMER LOYALTY MELALUI E-CUSTOMER SATISFACTION PENGGUNA E-COMMERCE TOKOPEDIA KOTA BANDUNG Abdurrahman, Muhammad; Evangalista, Leni
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 1 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i1.1977

Abstract

ABSTRAKTokopedia secara konsisten menjaga inti nilai dalam bentuk kenyamanan, keramahan, dan kepercayaan pelanggan. Upaya ini memiliki dampak yang signifikan pada tingkat kepuasan pelanggan, rasa kepercayaan, serta loyalitas yang mereka tunjukan. Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality dan e-trust terhadap e-customer loyalty yang dimediasi oleh e-customers satisfaction. e-commerce Tokopedia mengalami penurunan loyalitas pengguna. Penelitian ini melibatkan sampel dan populasi dengan usia minimal 17 tahun ke atas dan pengguna e-commerce Tokopedia. Jumlah dari sampel penelitian ini ditetapkan sebanyak 138 responden, mengumpulkan sampel dengan convenience sampling yang termasuk dalam kategori non-probability sampling. Analisis data menggunakan SPSS 26. Dalam hasil penelitian mendapati bahwa e-service quality berpengaruh positif terhadap e-customer satisfaction, e-trust berpengaruh positif terhadap e-customer satisfaction, e-service quality berpengaruh positif terhadap e-customer loyalty, e-trust berpengaruh positif terhadap e-customer loyalty, e-customer satisfaction berpengaruh positif terhadap e-customer loyalty, e-customer satisfaction berperan memediasi pengaruh e-service quality terhadap e-customer loyalty dan  e-customer satisfaction tidak berperan memediasi pengaruh e-trust terhadap e-customer loyalty.Kata Kunci: Kualitas Layanan; Kepercayaan; Kepuasan Konsumen; Loyalitas KonsumenABSTRACTTokopedia consistently maintains its core values of convenience, friendliness, and customer trust. These efforts have a significant impact on the level of customer satisfaction, trust, and loyalty they show. This study aims to determine the effect of e-service quality and e-trust on e-customer loyalty which is mediated by e-customer satisfaction. Tokopedia e-commerce is experiencing a decline in user loyalty. This study involves a sample and population with a minimum age of 17 years and over and Tokopedia e-commerce users. The number of samples of this study was determined as 138 respondents, collecting samples with convenience sampling which is included in the non-probability sampling category. Data analysis used SPSS 26. The results  of the study found that e-service quality had a positive effect on e-customer satisfaction, e-trust had a positive effect on e-customer satisfaction, e-service quality had a positive effect on e-customer loyalty, e -trust has a positive effect on e-customer loyalty, e-customer satisfaction has a positive effect on e-customer loyalty, e-customer satisfaction plays a mediating role in the effect of e-service quality on e-customer loyalty and e-customer satisfaction does not play a role in mediating the effect of e-trust towards e-customer loyalty.Keywords: P E-service quality; E-trust; E-customer satisfaction; E-customer loyalty
PENGARUH E-SERVICE QUALITY DAN BRAND IMAGE TERHADAP E-CUSTOMER LOYALTY YANG DIMEDIASI OLEH E-CUSTOMER SATISFACTION PENGGUNA E-COMMERCE TRAVELOKA DI KOTA BANDUNG. Marcellino, Calvin; Evangalista, Leni
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 1 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i1.1978

Abstract

ABSTRAKBerdasarkan data Statista Market Insight, jumlah pengguna e-commerce di Indonesia mencapai 178,94 juta orang pada 2022. Jumlah tersebut meningkat 12,79% dibandingkan pada tahun sebelumnya yang sebanyak 158,65 juta pengguna. Melihat trennya, pengguna e-commerce di Indonesia terpantau terus meningkat. Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality dan brand image terhadap e-customer loyalty yang dimediasi oleh e-customer satisfaction. Penelitian ini melibatkan sampel dan populasi dengan usia minimal 17 tahun ke atas dan pengguna aplikasi e-commerce Traveloka. Jumlah dari sampel penelitian ini ditetapkan sebanyak 125 responden, mengumpulkan sampel dengan convenience sampling yang termasuk dalam kategori non-probability sampling. Analisis data menggunakan SPSS 26. Dalam hasil penelitian mendapati bahwa e-service quality berpengaruh signifikan terhadap e-customer satisfaction, brand image berpengaruh signifikan terhadap e-customer satisfaction, e-service quality berpengaruh signifikan terhadap e-customer loyalty, brand image  berpengaruh signifikan terhadap e-customer loyalty, e-customer satisfaction berpengaruh signifikan terhadap e-customer loyalty, e-customer satisfaction berperan memediasi pengaruh e-service quality terhadap e-customer loyalty, dan , e-customer satisfaction  berperan memediasi pengaruh brand image terhadap e-customer loyalty.Kata Kunci: Kualitas Layanan, Citra Merek, Kepuasan Pelanggan , Loyalitas PelangganABSTRACTBased on Statista Market Insight data, the number of e-commerce users in Indonesia reached 178.94 million people in 2022. This number increased by 12.79% compared to the previous year which amounted to 158.65 million users. Looking at the trend, e-commerce users in Indonesia are observed to continue to increase. This study aims to determine the effect of e-service quality and brand image on e-customer loyalty mediated by e-customer satisfaction. This research involved a sample and population with a minimum age of 17 years and Traveloka application users. The number of samples for this research was determined at 125 respondents, collecting samples using convenience sampling which is included in the non-probability sampling category. Data analysis uses SPSS 26. The research results found that e-service quality has a significant effect on e-customer satisfaction, brand image has a significant effect on e-customer satisfaction, e-service quality has a significant effect on e-customer loyalty, brand image has  significant effect on e-customer loyalty, e-customer satisfaction has a significant effect on e-customer loyalty, e-customer satisfaction plays a mediating role in the influence of e-service quality on e-customer loyalty, and e-customer satisfaction play a mediating role in the influence of brand image on e-customer loyalty.Keyword: E-Service Quality, Brand Image, E-Customer Satisfaction, E-Customer Loyalty