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All Journal Jurnal EBONI Jurnal Riset Rumpun Ilmu Tanaman
Sumange, La
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Environmental Science

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Strategi Pemasaran Berbasis Preferensi Konsumen untuk Pengembangan Usaha Tempe di Kabupaten Tana Toraja Sulawesi Selatan Aguinalty Sofia Rante Allo; Sumange, La; Syamsinar Syamsinar
Jurnal Riset Rumpun Ilmu Tanaman Vol. 4 No. 2 (2025): Oktober : JURRIT: Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrit.v4i2.7067

Abstract

Initial survey results show that consumers in the Makale region have specific preferences for tempeh packaging and quality, but business actors have not incorporated these preferences into their production and marketing strategies. This gap calls for an intervention to develop a strategy based on a systematic, contextual mapping of consumer preferences. Using a mixed methods approach with an explanatory sequential design, the study was conducted in two stages: first, quantitative data collection and analysis, followed by qualitative data collection and analysis to clarify and deepen the results. The study found that consumer preferences for Jeslyn tempeh are primarily influenced by sensory qualities (taste, texture, aroma), cleanliness, affordability, hygienic packaging, distribution ease, and promotion. The Likert scale analysis showed that most indicators had an average value above 4.20 (percentage index > 84%), indicating high to very high consumer satisfaction. Taste (mean 4.52; index 90.4%) and texture (mean 4.44; index 88.8%) were the most influential factors, followed by price and cleanliness. Consumer loyalty is built through consistent quality and emotional attachment to local products. Producers should maintain product quality, improve hygiene, introduce simple innovations, and use social media for cost-effective promotion.
Menggali Potensi Gula Aren dalam Peningkatan Pendapatan Berbasis Agribisnis (Studi Kasus KTH Liku Pancing Desa Parigi Kecamatan Tinggimoncong Kabupaten Gowa) Pratiwi, Herini; M.Zain, Majdah; Ibrahim, Helda; Sumange, La
Jurnal Eboni Vol. 7 No. 1 (2025): JUNI
Publisher : Program Studi Kehutanan Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/eboni.v7i1.2801

Abstract

Penelitian ini bertujuan untuk menganalisis potensi komoditas gula aren dalam meningkatkan pendapatan petani melalui pendekatan agribisnis di Kelompok Tani Hutan (KTH) Liku Pancing, Desa Parigi, Kecamatan Tinggimoncong, Kabupaten Gowa. Metode yang digunakan adalah deskriptif kuantitatif dengan pendekatan studi kasus dan teknik sensus terhadap 25 orang petani sebagai responden. Data dikumpulkan melalui observasi, wawancara, kuesioner, dan dokumentasi, kemudian dianalisis secara statistik deskriptif dan SWOT. Hasil penelitian menunjukkan bahwa rata-rata pemanfaatan pohon aren masih rendah (20,53%), namun memiliki potensi produksi yang tinggi, yaitu rata-rata 23,2 kg/pohon/bulan. Pendapatan petani saat ini berkisar Rp 4.470.000 per bulan, dan dapat meningkat hingga Rp 21.808.000 per bulan jika seluruh pohon disadap secara optimal. Strategi pengembangan berbasis agribisnis yang meliputi pelatihan teknis, penguatan kelembagaan, diversifikasi produk, dan akses pemasaran digital sangat diperlukan untuk meningkatkan efisiensi dan nilai tambah. Penelitian ini menyimpulkan bahwa peningkatan pendapatan petani gula aren dapat dicapai secara signifikan melalui optimalisasi produksi dan penerapan strategi agribisnis secara terpadu.
Co-Authors Aguinalty Sofia Rante Allo Helda Ibrahim Majdah M Zain Pratiwi, Herini Syamsinar Syamsinar