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Efforts to Increase the Number of New Students at Private Universities at the LMII Indonesia Medan High School of Economics during the Covid-19 Pandemic Period Hit the World with the Implementation of Strategic Management Lumbanraja, Togu Harlen; Sitanggang, HD. Melva
Journal Of Accounting Management Business And International Research Vol 2, No 2 (2023): October 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambuair.v2i2.874

Increasing the number of new students at each tertiary institution is very important, especially during the Covid-19 pandemic, the number of students decreased, where the number of students is an indicator of the success of tertiary management. So that in situations like this, what is also called strategic management is needed. Strategic management in the form of planning, organizing, acting and controlling, all of which are functions rather than management itself, must be used to ensure organizational goals are achieved with efficiency and effectiveness. The research design used was based on research and development and in this study it could only be at the product design stage which resulted in a planning strategy to increase the number of students at the LMII Indonesia Medan College of Economics. The purpose of this study was to determine the implementation of strategic management applied at the LMII Indonesia Medan College of Economics in increasing the number of new students starting from strategy formulation, strategy implementation, and strategy evaluation. This research is a qualitative research using data collection instruments through interviews, observation, FGD and studying documents. Data analysis was carried out using SWOT analysis to analyze internal and external factors such as school climate, weaknesses, opportunities, and enrollment to develop strategies to increase the number of quality new students. The results of the SWOT analysis show that you are in a Strength Opportunity (SO) position, using an aggressive strategy by utilizing the internal network to pursue the goal of capturing certain opportunities from certain external networks. The suggested competitive strategies for planning educational institutions or schools are: 1) Promotion through online and offline media; 2) Organize high school/vocational school olympiad competitions at the local level; 3) Cooperation with the local village government; 4) Standard Lecturers have met the qualifications of Masters graduates in their respective Lecturer fields, 5) With high fighting spirit or commitment in teaching service for Lecturers, 6) Fairly complete facilities and infrastructure, 7) Good cooperation with the community environment, 8 ) waiver of registration fees, 9) giving rewards/awards to academics who have successfully registered new students; ) ease of registration process; and 10) providing scholarship assistance to underprivileged students.

The Influence of Education Personnel Competency on Student Academic Service Satisfaction Raja, Togu Harlen Lbn.; Sitanggang, HD. Melva; Lbn. Raja, Edward A.; Zebua, Adiwima Zebua; Lbn. Raja, John G.
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol 15 No 1 (2023): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v15i1.3955

This research aims to determine the extent to which the quality of educators and the quality of educational staff influence student satisfaction with the services they receive at an educational institution. The research method used is a quantitative research approach. The survey and research subjects included 85 education staff and 278 Indonesian Business and Computer Institute students who were randomly selected from the Indonesian Business and Computer Institute. Data was collected through a questionnaire using a Likert scale. To ensure the reliability of the data, validity and reliability tests were carried out, and the results showed that all data followed a normal distribution. The research results reveal that the quality of educators has a significant influence on the level of student satisfaction with the services they receive. Besides that, The quality of educational staff also has a significant influence on the level of student satisfaction with these services. These results confirm that both the quality of educators and the quality of educational staff play an essential role in shaping student perceptions and satisfaction with the services provided by educational institutions. Furthermore, this study also measured the coefficient of determination (R)2, which revealed that the quality of educators and educational staff strongly correlates with student satisfaction with services. In other words, these variables can explain most of the variation in student satisfaction levels. These results highlight the importance of the quality of educators and education personnel in creating an adequate and satisfying educational environment for students.

The Influence of Education Personnel Competency on Student Academic Service Satisfaction Raja, Togu Harlen Lbn.; Sitanggang, HD. Melva; Lbn. Raja, Edward A.; Zebua, Adiwima Zebua; Lbn. Raja, John G.
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol. 15 No. 1 (2023): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v15i1.3955

This research aims to determine the extent to which the quality of educators and the quality of educational staff influence student satisfaction with the services they receive at an educational institution. The research method used is a quantitative research approach. The survey and research subjects included 85 education staff and 278 Indonesian Business and Computer Institute students who were randomly selected from the Indonesian Business and Computer Institute. Data was collected through a questionnaire using a Likert scale. To ensure the reliability of the data, validity and reliability tests were carried out, and the results showed that all data followed a normal distribution. The research results reveal that the quality of educators has a significant influence on the level of student satisfaction with the services they receive. Besides that, The quality of educational staff also has a significant influence on the level of student satisfaction with these services. These results confirm that both the quality of educators and the quality of educational staff play an essential role in shaping student perceptions and satisfaction with the services provided by educational institutions. Furthermore, this study also measured the coefficient of determination (R)2, which revealed that the quality of educators and educational staff strongly correlates with student satisfaction with services. In other words, these variables can explain most of the variation in student satisfaction levels. These results highlight the importance of the quality of educators and education personnel in creating an adequate and satisfying educational environment for students.

Student Cognitive Correlation of Concern for the Surrounding Natural Environment Sitanggang, HD. Melva; Lumbanraja, Edward A.
Jurnal Penelitian Pendidikan IPA Vol 9 No 8 (2023): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i8.4977

This research aims to see the correlation and contribution between the cognitive levels of the surrounding natural environment in students in class XI at Private High School of Immanuel Medan. This research was conducted on all class XI students consisting of 3 classes, with a population of 120 people and a sample of 93 students. This type of research is descriptive research with correlation techniques. The sampling technique was carried out by random sampling. The research instruments used were cognitive tests of the surrounding natural environment, distribution of awareness questionnaires for the surrounding natural environment, observation sheets and interviews. The research results show that the correlation value formed from the cognitive level of the surrounding natural environment with concern for the surrounding natural environment is 0.289 (low) with a contribution of 11.81% and regression analysis shows the regression equation Å¶ = 1 + 1.5091x. From the calculation results, tcount is 12.78 > ttable 2.78. This indicates that Ha is accepted and H0 is rejected, in other words there is a significant correlation between students' cognitive level and the surrounding natural environment and concern for the surrounding natural environment at Private High School of Immanuel Medan

The Influence of Brand and Promotion on Increasing Sales in Medan Sadis Coffee Sinaga, Febriani Br.; Sitanggang, HD. Melva; Silaen, Karina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4271

This study aims to determine Brand and Promotion on Sales Increase, this research uses quantitative methods with an associative approach. In this study, the population of consumers who come to Medan Sadis Coffee. The sampling method in this study used a probability sampling technique using a random sampling method of 92 respondents. Data analysis techniques used validity test, reliability test, classical assumption test, multiple linear regression analysis, t-test, F test, and coefficient of determination (R2) using SPSS version 16. The results of the t-test for the brand variable are t count -1.665 < t table is 1.986, meaning that the brand variable has no significant effect on increasing sales and the promotion variable t count is 4.220 > t table is 1.986 meaning that the promotion variable has a significant effect on increasing sales. F test of brand and promotion variables Fcount of 9.189 > F table 3.10 means that brands and promotions simultaneously affect sales increase.

The Influence of Organizational Culture and Organizational Climate on Employee Productivity at PT. Rajawali Nusindo Medan Branch Manalu, Juita; Sitanggang, HD. Melva; Bachtiar, Lasman Eddy
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4272

This research was conducted to determine Organizational Culture and Organizational Climate on Work Productivity, this research uses quantitative methods with an associative approach. In this study the population of employees working at PT. Rajawali Nusindo Medan Branch. The sampling method in this study used a non-probability sampling technique with a saturated sampling approach of 28 respondents. Data analysis techniques used validity test, reliability test, classic assumption test, multiple linear regression analysis, t-test, F test, and coefficient of determination (R2) using the SPSS version 21 application. The results of the t-test for the organizational culture variable are t count 2.161 > t table of 2.059 meaning that organizational culture affects work productivity and organizational climate variable t count is 3.428 > 2.059 meaning organizational climate affects work productivity. F test of organizational culture variable and organizational climate variable F count of 7.856 > F table 3.39 shows that organizational culture and organizational climate jointly affect work productivity.

The Effect of Salary and Workload on The Performance of Employees at PT. Original Bird Nest Medan Buaya, Meidan Rika; Sitanggang, HD. Melva; Zebua, Adiwima
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v6i1.43125

This study investigates the effects of salary and workload on employee performance at PT. Original Bird Nest Medan. Using a quantitative, explanatory design, data were collected through structured questionnaires administered to all available employees using a saturated sampling technique (n = 50). The model examines salary (X1), workload (X2), and employee performance (Y) with indicators adapted from prior literature: salary (eligibility, work motivation, job satisfaction), workload (working conditions, use of working time, targets to be achieved), and performance (work quality, work quantity, task implementation, responsibility). Multiple linear regression was applied to estimate the partial and simultaneous effects of predictors on performance. The results show that salary has a positive and significant influence on employee performance (β = 0.242; t = 2.628; p = 0.012), and workload also has a positive and significant influence (β = 0.689; t = 7.490; p < 0.001). Simultaneously, salary and workload significantly predict employee performance (F = 48.686; p < 0.001). The model explains a substantial proportion of variance in performance, with Adjusted R² = 0.661 (≈66%) and R² = 0.674, indicating that the remaining 34% may be attributed to other organizational factors not included in this study. Theoretically, this study reinforces compensation and job-demand perspectives by demonstrating that performance outcomes are shaped by both financial rewards and the structuring of work demands. Practically, the findings suggest that organizations should align salary fairness and workload allocation with operational expectations to sustain optimal performance and reduce performance decline associated with perceived imbalance. Overall, the study underscores that integrated compensation and workload management is essential for strengthening employee performance in labor-intensive production contexts.

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