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All Journal QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Accounting Management Business and International Research IIJSE
Sitanggang, HD. Melva
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Education Materials Science & Nanotechnology Physics Social Sciences

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Journal : IIJSE

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The Influence of Brand and Promotion on Increasing Sales in Medan Sadis Coffee Sinaga, Febriani Br.; Sitanggang, HD. Melva; Silaen, Karina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4271

Abstract

This study aims to determine Brand and Promotion on Sales Increase, this research uses quantitative methods with an associative approach. In this study, the population of consumers who come to Medan Sadis Coffee. The sampling method in this study used a probability sampling technique using a random sampling method of 92 respondents. Data analysis techniques used validity test, reliability test, classical assumption test, multiple linear regression analysis, t-test, F test, and coefficient of determination (R2) using SPSS version 16. The results of the t-test for the brand variable are t count -1.665 < t table is 1.986, meaning that the brand variable has no significant effect on increasing sales and the promotion variable t count is 4.220 > t table is 1.986 meaning that the promotion variable has a significant effect on increasing sales. F test of brand and promotion variables Fcount of 9.189 > F table 3.10 means that brands and promotions simultaneously affect sales increase.
The Influence of Organizational Culture and Organizational Climate on Employee Productivity at PT. Rajawali Nusindo Medan Branch Manalu, Juita; Sitanggang, HD. Melva; Bachtiar, Lasman Eddy
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4272

Abstract

This research was conducted to determine Organizational Culture and Organizational Climate on Work Productivity, this research uses quantitative methods with an associative approach. In this study the population of employees working at PT. Rajawali Nusindo Medan Branch. The sampling method in this study used a non-probability sampling technique with a saturated sampling approach of 28 respondents. Data analysis techniques used validity test, reliability test, classic assumption test, multiple linear regression analysis, t-test, F test, and coefficient of determination (R2) using the SPSS version 21 application. The results of the t-test for the organizational culture variable are t count 2.161 > t table of 2.059 meaning that organizational culture affects work productivity and organizational climate variable t count is 3.428 > 2.059 meaning organizational climate affects work productivity. F test of organizational culture variable and organizational climate variable F count of 7.856 > F table 3.39 shows that organizational culture and organizational climate jointly affect work productivity.
Co-Authors BACHTIAR, LASMAN EDDY Lbn. Raja, Edward A. Lbn. Raja, John G. Lumbanraja, Edward A. Manalu, Juita SILAEN, KARINA Sinaga, Febriani Br. Togu Harlen Lbn. Raja Zebua, Adiwima Zebua