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All Journal International Journal Of Science, Technology & Management (IJSTM) MASALIQ: Jurnal Pendidikan dan Sains ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Lestari, Atun
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The Role of Service Quality and Location in Increasing Customer Loyalty with Customer Satisfaction as an Intervening Variable Shoalihin, Shoalihin; Suhaety, Yeye; Lestari, Atun
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1115

Abstract

This research aims to determine the effect of service quality and location on customer loyalty with customer satisfaction as an intervening variable for customers of the "Warung Pojok" restaurant. This research uses a purposive sampling technique through a questionnaire as data collection material with 100 respondents. In this research, service quality and location act as independent variables, while customer loyalty is the dependent variable with customer satisfaction as the mediating variable. This research uses quantitative methods and data analysis is carried out using statistical tests with the help of SPSS 21. The results of the research show that service quality and location have a positive effect on customer satisfaction. Furthermore, the variables of service quality and location also have a positive effect on customer loyalty. Apart from that, customer satisfaction has been proven to influence customer loyalty at the "WARUNG POJOK" restaurant. This indicates that good service quality and strategic business locations play an important role in providing consumer satisfaction so that they can form loyal customers.
Nilai-nilai Pendidikan Islam dari Film Kartun Riko the Series: Tema tentang Puasa Lestari, Atun; Nurjanah, Aswin; Ichsan, Yazida; Anendi, Yuhan; Mahmuda, Ibnu
MASALIQ Vol 3 No 1 (2023): JANUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/masaliq.v3i1.789

Abstract

Fasting is an obligation for every Muslim who has fulfilled the requirements to do so, because fasting is the third pillar of Islam in Islam. The purpose of fasting is to make people fear Allah subhaanahu wa ta'ala. The research used is a literature study and in this article provides a review about fasting; understanding, various, arguments, virtues to threats for those who leave. This research was made with the aim that everyone, especially Muslims, can know and understand fasting in depth and more broadly.
Manajemen Pendidikan Inklusi di Sekolah Dasar Lestari, Atun; Setiawan, Farid; Agustin, Eviana
ARZUSIN Vol 2 No 6 (2022): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v2i6.703

Abstract

Knowing how the management or management of inclusive education in elementary schools is the goal of this research. Inclusive education that has been implemented in Indonesia has many problems, these problems include principal policies, teacher-student relations, and it is often found that educators lack the ability to run inclusive programs. In this case the educator is the most important part of a school institution for the smooth running of the previously agreed upon program, because educators will communicate directly with normal students and students with special needs. The understanding, knowledge, experience and skills of an educator determine how good and well an inclusive program is manifested in inclusive schools, especially in the classroom. To make this happen, educators are required to attend several trainings to accommodate and carry out agendas or plans properly.
Analysis of Public Interest in Smartfren SIM Cards using the K-Nearest Neighbors Method Shoalihin, Shoalihin; Suhaety, Yeye; Lestari, Atun
International Journal of Science, Technology & Management Vol. 5 No. 5 (2024): September 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i5.1184

Abstract

The use of Smartfren SIM cards is increasing along with the public's need for fast and stable internet services. However, a deep understanding of public interest in the SIM card is necessary to optimize marketing strategies and increase sales. Proper analysis can help companies identify potential target markets and develop effective marketing strategies. We chose the K-Nearest Neighbors method to analyze public interest in using Smartfren SIM cards. This study aims to develop and evaluate the K-Nearest Neighbors model in predicting public interest in using Smartfren SIM cards. This study uses a dataset containing information about Smartfren SIM card users. We divide the data into two sets: a training set for model building and a test set for evaluating model performance. We apply the K-Nearest Neighbors method to classify the data into two categories: interested and not interested. We evaluate the model performance using accuracy, precision, recall, and F1-score metrics. We present the evaluation results as a confusion matrix. The developed K-Nearest Neighbors model showed excellent performance with an accuracy of 94.29%, a precision of 94.20%, a recall of 100%, and an F1-score of 97.01%. These results indicate that the K-Nearest Neighbors model is effective in predicting people's interest in Smartfren SIM cards. The high recall value indicates that the model is able to identify all interested individuals without missing any, while the high precision value indicates that the model rarely makes false positive prediction errors. This study concludes that the K-Nearest Neighbors method is very effective for use in analyzing people's interest in using Smartfren SIM cards. We can rely on the developed model's strong performance for real-world applications in marketing strategies.
Co-Authors Agustin, Eviana Anendi, Yuhan Farid Setiawan, Farid Ichsan, Yazida Mahmuda, Ibnu Nurjanah, Aswin Shoalihin Shoalihin Yeye Suhaety