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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Digital Learning and Distance Education AKSELERASI: Jurnal Pengabdian Masyarakat
Memet CASMAT
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A Compatible Marketing Strategy for the Faculty of Distance Education Institution Hadianti, Siti; Prakoso, Teguh; Brillianing PRATIWI; Memet CASMAT; Ucu RAHAYU; Siti AISYAH; Fitra JAYA
JOURNAL OF DIGITAL LEARNING AND DISTANCE EDUCATION Vol. 2 No. 6 (2023): Journal of Digital Learning and Distance Education (JDLDE)
Publisher : RADINKA JAYA UTAMA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56778/jdlde.v2i5.161

Abstract

As a prominent distance education institution, Universitas Terbuka (UT) plays a vital role in enhancing educational equity for Indonesian citizens by offering flexible and cost-effective learning opportunities. However, the exposure of UT, particularly the Faculty of Education and Teacher Training (FKIP), requires further enhancement. The phenomenon that occurs must be addressed by choosing a marketing strategy that targets various groups, particularly millennials. The purpose of this study is to investigate the most compatible marketing strategy for faculty in distance education institutions. In the initial year of this study, two key questions are explored: First, the optimal strategy for UT, specifically FKIP, to market its study program, and second, the most effective approach to diversify and promote UT’s study programs. Employing qualitative research, data was collected from 131 respondents and 80 students across four regional offices, supplemented by insights from marketing experts. The findings reveal the necessity for a balanced approach incorporating both conventional and digital marketing strategies. While the conventional strategy emerged as more effective based on the questionnaire and FGD results, the research highlighted the importance of developing a digital marketing strategy aligned with UT’s identity as a cyber university.
Program Pengembangan Model Pembelajaran Online Untuk Meningkatkan Pengetahuan dan Keterampilan Guru SMP di Tangerang Selatan Memet Casmat; Mudayat, Mudayat; Trini Prastati; Ruth Septina Verawati Gultom
AKSELERASI: Jurnal Pengabdian Masyarakat Vol 2 No 2 (2024): AKSELERASI: Jurnal Pengabdian Masyarakat
Publisher : PT. Akselerasi Karya Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70210/ajpm.v2i2.80

Abstract

Kesuksesan guru dalam mengajar bergantung pada pengetahuan dan kemampuan mereka. Pada kenyataannya, masih banyak guru yang menghadapi masalah dalam proses belajar mengajar. Masalah ini termasuk merancang pelajaran dengan baik, tidak adanya media pembelajaran, menangani anak yang kurang fokus, menangani anak hiperaktif atau berkebutuhan khusus, dan berkomunikasi dengan baik dengan anak dan orang tua mereka. Tujuan dari Pengabdian kepada Masyarakat ini adalah untuk membangun program pelatihan model pembelajaran online untuk meningkatkan pengetahuan dan keterampilan guru SMP di Tangerang Selatan. Untuk meningkatkan kualitas pendidikan di Indonesia, guru-guru SMP harus dilatih dengan baik dan berkelanjutan. Program Pengembangan Model Pembelajaran Online adalah upaya untuk meningkatkan pengetahuan dan kemampuan guru SMP di kota Tangerang Selatan. Program ini mencakup berbagai jenis pelatihan berbasis online yang dirancang untuk memenuhi kebutuhan guru, seperti bagaimana menggunakan teknologi dalam pembelajaran dan membuat metode pembelajaran interaktif. Hasil dari program ini, yang diukur melalui evaluasi kualitatif dan pre-test dan post-test, menunjukkan peningkatan signifikan dalam pemahaman dan keterampilan peserta. Program ini juga memberikan panduan praktis bagi guru untuk menerapkan pembelajaran online di kelas. Pelatihan ini menyimpulkan bahwa model pembelajaran online efektif dalam meningkatkan kemampuan guru SMP. Ini juga dapat digunakan sebagai model untuk program pelatihan serupa di masa depan. Selama pelatihan model pembelajaran online, peserta juga menunjukkan sikap positif. Menurut hasil pelatihan ini, disarankan untuk menerapkan model pembelajaran online untuk meningkatkan pengetahuan dan keterampilan peserta pelatihan.
FOSTERING SELF-EFFICACY THROUGH ARTIFACT CREATION IN A FULLY ONLINE DISTANCE HIGHER EDUCATION Ami Hibatul Jameel; Memet Casmat
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01, Maret 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.44809

Abstract

This study examines students’ self-efficacy in relation to artifact creation within a Project-Based Learning (PjBL) approach in a fully online distance higher education context. In online learning environments, fostering learners’ confidence in their ability to successfully complete academic tasks are pivotal for sustaining engagement and persistence. A mixed-method sequential exploratory design was employed. The qualitative phase explored students’ experiences in completing project-based assignments that required the creation of learning artifacts. These findings informed the development of a quantitative pilot survey administered to 38 students, measuring motivation, perceptions of project-based learning, and self-efficacy using a Likert-scale instrument. Descriptive results indicate that students reported high levels of self-efficacy (M = 4.11, SD = 0.48), alongside strong motivation (M = 4.15, SD = 0.43) and highly positive perceptions of project-based tasks (M = 4.50, SD = 0.49). Correlation analysis revealed that self-efficacy was strongly associated with motivation (r = .738, p < .001) and moderately associated with perceptions of project-based learning (r = .539, p = .001). Regression analysis further showed that motivation significantly predicted self-efficacy (β = 0.900, p < .001), while perception of project-based tasks did not independently predict self-efficacy when controlling for motivation. These findings suggest that while artifact creation through PjBL is positively associated with students’ self-efficacy, this relationship is strongly mediated by students’ motivational engagement. The study contributes to understanding self-efficacy in fully online distance education and highlights the importance of designing project-based learning environments that simultaneously support meaningful task engagement and learner motivation.
Co-Authors Ami Hibatul Jameel Brillianing Pratiwi Fitra Jaya Mudayat, Mudayat Ruth Septina Verawati Gultom Siti Aisyah Siti Hadianti, Siti Teguh Prakoso TRINI PRASTATI Ucu Rahayu