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All Journal Jurnal SOLMA Jurnal Pengabdian Masyarakat Asia Jurnal Ilmiah Wahana Pendidikan Statement : Jurnal Media Informasi Sosial dan Pendidikan Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Al-MIKRAJ: Jurnal studi Islam dan Humaniora JAPI: Jurnal Akses Pengabdian Indonesia Innovative: Journal Of Social Science Research Social Science Academic El-Mujtama: Jurnal Pengabdian Masyarakat As-Syirkah: Islamic Economic & Financial Journal Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Suseno, Ari
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : El-Mujtama: Jurnal Pengabdian Masyarakat

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Motif Hijrah Generasi Z: Studi Kasus Followers Tiktok @Hanan_Attaki_ Kusumawati, Reni; Suseno, Ari; Riza Gusti Rahayu
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 6 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i6.4902

Abstract

This research aims to explore the migration motives that underlie generation Z in following Ustadz Hanan Attaki's TikTok account. Alfred Schutz's phenomenological study was used as a theoretical framework to understand the motives and subjective experiences of the informants. The research method used was a qualitative approach by conducting in-depth interviews with 9 informants who were active viewers and followed Ustadz Hanan Attaki's TikTok account from generation Z. The data collected was then analyzed based on the concept of "because" motive and "goal" motive. " (motif in order) Schutz. The research results show that there are various migration motives behind generation Z in following Ustadz Hanan Attaki's TikTok account. The “because” motive includes past spiritual experiences, environmental influences, and identity crises. Meanwhile, the "goal" motive includes the desire to improve oneself, search for the meaning of life, and gain inner peace. These findings provide a deeper understanding of the dynamics of migration among generation Z in the digital era.
Pemanfaatan Media Promosi sebagai Sarana Pemasaran Pariwisata Festival Budaya Peh Cun di Kota Tangerang Tahun 2024 Oksapianus, David Soni; Hardiyanti, Rini; Suseno, Ari
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 6 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i6.5166

Abstract

The Peh Cun Festival is one of the cultural traditions brought by ethnic Chinese who came to Indonesia, the Cisadane River Peh Cun Festival itself is one of the oldest festivals in Indonesia. This festival is one of the big and lively cultural tourism agendas because there are various interesting event activities presented, the Peh Cun media can be said to be lacking in terms of promotion, especially in promotion using existing digital media. So, promotions need to be carried out to increase the number of tourist visits. This study aims to determine how to utilize effective Promotional Media in Marketing the Peh Cun Cultural Festival in Tangerang City. This study uses a qualitative descriptive method, with data collection techniques using interviews, observations and documentation. The results of the study show that the Tourism Communication used by the Boen Tek Bio Association in promoting the 2024 Peh Cun Festival includes Integrated Marketing Communication (IMC). This implementation can be seen from the use of Print Media, Outdoor Media, Electronic Media and Content on Social Media. Inhibiting factors in the 2024 Peh Cun Festival activities are time constraints and natural factors, while supporting factors include full support from the City Government, local television and radio stations, surrounding communities, and the local community.
Co-Authors Abdurrahman, Ade Irfan Agustine, Annisa Dwi Alamsyah - An Nafi, Aditya Zain Andini, Monika Yulia Damayanti, Alfira Delima, Isniyunisyafna Diah Dyland, Glend Erianti, Een Fadhlillah, Muhammad Rizqi Fitriyani, Siti Fournawati, Sri Murdilah Herawati, Cindy Aulia Hidayat, Mochamad Taufik Nurul Hudaya Latuconsina Irvan Arif Kurniawan Irwanda, Andri Jamaludin, Abdul Rafi Kusumadewi, Shynthia Lina wati Linawati Linawati Mochammad Mirza Nurdianti, Nunu Oksapianus, David Soni Pangestu, Ilham Aji Pradesti, Ajeng RENI KUSUMAWATI Rini Hardiyanti Riza Gusti Rahayu Saputra, Faisal Tomi Sinaga, Riska Indramaya Siti Munawaroh Sri Jaya Lesmana Suci Emelsi Jeffri Wibisono, Tika Aryana Widiargun, Diah Yesika Yumna, Aqilah Aulia Zuren, Afif