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All Journal SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Jurnal Ilmiah Wahana Pendidikan
Rane, Melvin Krisdiana Djami
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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OPTIMIZING MSME COMPETITIVENESS IN THE DIGITAL ERA THROUGH INNOVATION CAPABILITY, AND CUSTOMER RELATIONSHIP MANAGEMENT Vidyanata, Deandra; Rane, Melvin Krisdiana Djami; Hanika, Ita Musfirowati; Nani, Nani
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9 No 2 (2023): Volume 9 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i2.628

Abstract

The main aim of this research is to analyze the influence of innovation capability and customer relationship management on MSME competitiveness. This research uses a literature and field research design with a causal associative approach. This study uses a research instrument test consisting of validity and reliability tests. The quantitative analysis consists of a normality test, regression test, hypothesis test, correlation test, and coefficient of determination. The research results conclude that innovation capability and customer relationship management have a positive and significant effect on MSME competitiveness. The implications of this research state that the ability to create innovative products or services can differentiate a company from its competitors in the market. Innovation allows companies to offer something unique and added value to customers. With a deeper understanding of CRM, MSMEs can identify new opportunities, optimize marketing strategies, and increase customer retention to improve MSME performance, growth and sustainability in an increasingly competitive business environment.
ANALYSIS PURCHASE INTENTION OF MEN'S SKINCARE: THE ROLE OF CONTENT MARKETING, PRODUCT INNOVATION, AND PERCEIVED VALUE AS PREDICTORS Vidyanata, Deandra; Kusuma, Rr. Chusnu Syarifa Diah; Septiani, Emilia; Rane, Melvin Krisdiana Djami
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i2.618

Abstract

In an increasingly advanced digital era, content marketing has become an important tool for reaching consumers and building strong relationships with them. Informative, relevant and interesting content can increase consumer awareness and interest in skincare products. This research aims to analyze men's skincare purchase intention by focusing on the role of content marketing, product innovation, and perceived value as the main predictors. This research methodology uses a quantitative approach by collecting data through questionnaires distributed to male respondents who use skincare products. Data analysis was carried out using regression techniques to test the relationship between the variables studied. The sample used as respondents was 170 people. The research results show that content marketing, product innovation, perceived value have a positive and significant effect on purchase intention. The results of this research have important implications for companies that market men's skincare products, namely that effective content marketing must be a top priority, because relevant and interesting content can significantly increase consumer awareness and interest. Then product innovation must continue to be improved to meet the ever-changing needs and preferences of consumers. In addition, companies must ensure that consumers perceive high value from their products, both through superior quality, reasonable prices, and emotional and social benefits.
Tourism Marketing Research Trends: Bibliometric Analysis Using Scopus Database Awang, Mesak Yamres; Niha, Simon Sia; Rane, Melvin Krisdiana Djami
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 6.D (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the increasing competition in the global tourism industry, an in-depth understanding of marketing research trends and developments is becoming increasingly important. This study reviews the development of international tourism marketing research over the past two decades (2002-2024) by analyzing 592 articles from the Scopus database. The aim is to identify trends, key themes, and key contributors in this field. Bibliometric analysis reveals a paradigm shift in tourism marketing strategies, with increasing emphasis on sustainability, personalization, and digital technologies. The results show a significant increase in research interest in this topic, with contributions from 332 authors from 66 countries. Publications are concentrated in prestigious journals such as Sustainability and Tourism Management. This study provides valuable insights for academics, practitioners, and policymakers in understanding the dynamics of tourism marketing research and formulating strategies that are relevant to current developments. The findings of this study suggest that customer-oriented, sustainable, and IT-enabled approaches will increasingly dominate the future of tourism marketing.
Pengaruh Lokasi Harga Dan Kualitas Layanan Terhadap Kepuasan Konsumen Di Toko Sahabat Kabupaten Alor Awang, Mesak Yamres; Rane, Melvin Krisdiana Djami; Niha, Simon Sia
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 12 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13312395

Abstract

Penelitan ini bertujuan untuk mengetahui seberapa besar pengaruh lokasi, harga, dan kualitas layanan Terhadap kepuasan konsumen di toko sahabat Kabupaten Alor. Metode yang digunakan dalam penelitan adalah kuantitatif. Teknik Analisa data menggunakan uji reliabilitas, uji validitas, uji asumsi klasik dan analisis regresi beganda. Teknik pengumpulan data yang digunakan adalag observasi, wawancara, kuesioner, dan studi pustaka. Dalam penelitian ini, pengambilan sampel dilakukan dengan Insidental Sampling, salah satu teknik penentuan sampel yang memberikan peluang yang sama bagi setiap ungsur (anggota) populasi yang di pilih menjadi anggota sampel. Dengan demikian maka sampel dalam penelitian ini berjumlah 30 orang responden (sampel). Hasil analisis data ini, diketahui variabel nilai item soal pada variabel lokasi, harga, kualitas layanan dan kepuasan konsumen lebih besar dari 0,3 sehingga lulus pada uji validitas. Selanjutnya variabel nilai item soal pada variabel lokasi, harga, kualitas layanan dan kepuasan konsumen lebih besar dari 0,6 sehingga lulus pada uji reliabilitas. Untuk hasil uji asumsi klasik, dilakukan uji normalitas dengan nilai signifikansi asymp (2tailed) lebih besar dari 0,05. Untuk hasil uji asumsi klasik, dilakukan uji hererokedastisitas dengan merujuk pada nilai variabel lokasi, harga, dan kualitas layanan terhadap nilai ABS variabel kepuasan konsumen nilai signifikansi uji t lebih besar dari 0,05. Untuk hasil uji asumsi klasik, dilakukan uji multikolinearitas dengan nilai tolerance variabel Lokasi, harga, dan kualitas layanan lebih besar dari 0,1 dan nilai VIF variabel Lokasi, harga, dan kualitas layanan lebih kecil dari 10. Untuk hasil uji asumsi klasik, dilakukan uji linearitas dengan merujuk pada nilai variabel lokasi, harga, dan kualitas layanan terhadap nilai variabel kepuasan konsumen nilai signifikansi uji F pada deviation of linearity lebih besar dari 0,05. Selanjutnya hasil analisis data ini, diketahui variabel lokasi, harga dan kualitas layanan berpengaruh secara parsial dan simultan terhadap kepuasan konsumen dengan nilai signifikansi uji t dan uji F lebih kecil dari nilai alfa 5% atau 0,05. Dengan demikian terbukti bahwa variabel lokasi, harga, dan kualitas layanan terhadap kepuasan konsumen di Toko Sahabat Kabupaten Alor.
Co-Authors Awang, Mesak Yamres Chusnu Syarifa Diah Kusuma Deandra Vidyanata Ita Musfirowati Hanika Nani Nani Septiani, Emilia Simon Sia Niha