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Camelia
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Journal : JURNAL ECONOMINA

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Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Toko Retail WN Telang Pada Mahasiswa Camelia; Nurita Andriani
JURNAL ECONOMINA Vol. 3 No. 12 (2024): JURNAL ECONOMINA, Desember 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v3i12.1674

Abstract

This research analyzes the influence of price and service quality on customer satisfaction at the WN Telang Store, Madura, using quantitative methods with 60 student respondents from Trunojoyo University, Madura. The results of multiple linear regression analysis carried out with SmartPLS 4 software show that price has a significant effect on customer satisfaction, while service quality does not show a significant effect. These findings suggest that although competitive prices attract customers, service quality remains important for a satisfying shopping experience. This research recommends shop owners to increase friendliness and attention in service to increase customer satisfaction and loyalty.
Co-Authors Afninda Ainun Arvi Alfian Anwar Alya Zakirah Amelia Ardan Tambunan Andreas Anjelina Dava Dhito Sasiaji Dewi Dr. Setinawati, M.T Edhi Siswanto Ekatni, Triana Elok Faiqotul Hikmah Hadi Purnomo Hapni Hasibuan Hestia Alika K Inasa Salsabila Iriani Ismail Minhatus Sania Moh Syarih Hidayatullah Muhammad Taufiq Abadi Novitasari, Silvi Indri Novitasari Nurita Andriani Nursusanti, Ayut Pransiska, Flora Purbaningrum, Laudy Amyliani Putri , Yulia Putri, Bella Isa Rika Ruth Elisabeth Simon, Bernandus Louis Tamara, Rusdiana