Article Per Year (5 Year)
p-Index From 2021 - 2026
1.658
P-Index
This Author published in this journals
All Journal EQUILIBIRIA Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Jurnal Pengabdian Masyarakat Nusantara Jurnal Manajemen dan Profesional International Journal of Management Science and Information Technology (IJMSIT) Jurnal Suara Pengabdian 45 Jurnal Manajerial dan Bisnis Tanjungpinang Serat Acitya
Yuniarti, Nur Atika
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
The Role of Driver Services and Application Quality in Enhancing Gojek Customer Loyalty Through Satisfaction Mutiarachim, Atika; Yuniarti, Nur Atika
SIMAK Vol. 22 No. 02 (2024): Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Faculty of Economics dan Business, Atma Jaya Makassar University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v22i02.562

Abstract

The purpose of this research is to determine the influence of Driver Services and Application Quality on Customer Loyalty through Customer Satisfaction, both directly and indirectly. Primary data was obtained through a Google Form questionnaire, the link of which was distributed online to Gojek customers throughout Indonesia resulting 120 respondents. Four data contained missing value and outliers so 116 data were used. Data was processed using Smart PLS 4.0. This research propose seven hypotheses. The results show five hypotheses can be accepted, however hypothesis of Application Quality on Customer Loyalty and Driver Services on Customer Loyalty through Customer Satisfaction obtained p-value > 0.05 so concludes to not influential.
Co-Authors Deewar Mahesa Kartika, Dwi Anna Mahesan, Deewar Mutiarachim, Atika Pamudya, Ryan Arya Puji Setya Sunarka Ryan Arya Pramudya, Ryan Arya Sukardi Sukardi