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All Journal GUYUB: Journal of Community Engagement
Ulinnuha, Muhammad Johar
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Pendampingan Inovasi dan Pemasaran Melalui Digital Marketing UMKM Tape Ketan Hitam di Desa Nguling Pasuruan Yusuf, Wiwin Fachrudin; Sulhan, M.; Aziziyah, Nur; Syarifah, Nadyatus; Ulinnuha, Muhammad Johar; Abas, Abas; Sari, Ardilla Khusliana; Andriyani, Kristie; Mayang, Mayang; Eryan, Muhammad Rifqi
GUYUB: Journal of Community Engagement Vol 5, No 1 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v5i1.7586

Abstract

Community service for black sticky rice tape MSMEs in Nguling Village, Nguling District, Pasuruan Regency aims to provide assistance in innovating products and marketing digitally. The implementation method for this activity uses the ABCD (Asset based community development) method, the steps in implementation include five steps, namely discovery (discover), dream (dream), design (plan), define (determine), destiny (do). The result of community service in this activity is that MSME actors can understand the importance of product innovation and digital marketing and change traditional behavior to modern ones. MSME actors can also apply the results of assistance to their products. As for the implementation of this service, MSME actors receive direct training and assistance regarding product innovation and digital marketing from resource persons or practitioners who are professionals in their fields. Ultimately, all parties hope that this impact will take place in a sustainable manner to achieve the mutually expected goals.
Co-Authors Abas, Abas Andriyani, Kristie Aziziyah, Nur Eryan, Muhammad Rifqi Mayang Mayang Sari, Ardilla Khusliana Sulhan, M. Syarifah, Nadyatus Yusuf, Wiwin Fachrudin