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All Journal GUYUB: Journal of Community Engagement Triwikrama: Jurnal Ilmu Sosial
Andriyani, Kristie
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Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Pendampingan Inovasi dan Pemasaran Melalui Digital Marketing UMKM Tape Ketan Hitam di Desa Nguling Pasuruan Yusuf, Wiwin Fachrudin; Sulhan, M.; Aziziyah, Nur; Syarifah, Nadyatus; Ulinnuha, Muhammad Johar; Abas, Abas; Sari, Ardilla Khusliana; Andriyani, Kristie; Mayang, Mayang; Eryan, Muhammad Rifqi
GUYUB: Journal of Community Engagement Vol 5, No 1 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v5i1.7586

Abstract

Community service for black sticky rice tape MSMEs in Nguling Village, Nguling District, Pasuruan Regency aims to provide assistance in innovating products and marketing digitally. The implementation method for this activity uses the ABCD (Asset based community development) method, the steps in implementation include five steps, namely discovery (discover), dream (dream), design (plan), define (determine), destiny (do). The result of community service in this activity is that MSME actors can understand the importance of product innovation and digital marketing and change traditional behavior to modern ones. MSME actors can also apply the results of assistance to their products. As for the implementation of this service, MSME actors receive direct training and assistance regarding product innovation and digital marketing from resource persons or practitioners who are professionals in their fields. Ultimately, all parties hope that this impact will take place in a sustainable manner to achieve the mutually expected goals.
PERAN PEMUDA KARANGTARUNA DALAM PENGEMBANGAN BADAN USAHA MILIK DESA (BUMDES) : (SURVEY DI DESA PLINTAHAN KECAMATAN PANDAAN KABUPATEN PASURUAN) Andriyani, Kristie; Prianto, Agus
Triwikrama: Jurnal Ilmu Sosial Vol. 4 No. 12 (2024): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v4i12.5950

Abstract

Penelitian ini menganalisis peran pemuda Karang Taruna dalam pengembangan Badan Usaha Milik Desa (BUMDes) di Desa Plintahan, Kecamatan Pandaan, Kabupaten Pasuruan. BUMDes berfungsi untuk memanfaatkan potensi lokal dan meningkatkan kesejahteraan desa. Karang Taruna berperan penting dalam pengembangan BUMDes, wisata air terjun, dan gantangan burung. Penelitian ini menggunakan metode kualitatif dengan wawancara mendalam untuk mengevaluasi peran Karang Taruna serta faktor pendukung dan penghambat dalam kerjasama mereka dengan pemerintahan desa. Hasil penelitian diharapkan memberikan wawasan tentang kontribusi pemuda dalam ekonomi lokal dan rekomendasi untuk pengembangan kebijakan serta strategi BUMDes. Kata Kunci : Karang Taruna, BUMDes, Pengembangan Desa, Partisipasi Pemuda This study analyzes the role of the youth organization Karang Taruna in the development of the Village-Owned Enterprise (BUMDes) in Plintahan Village, Pandaan District, Pasuruan Regency. BUMDes aims to utilize local potential and enhance village welfare. Karang Taruna plays a crucial role in the development of BUMDes, as well as in promoting local attractions such as waterfalls and bird singing contests. This research employs qualitative methods with in-depth interviews to evaluate the contributions of Karang Taruna, as well as the supporting and inhibiting factors in their collaboration with the village government. The findings are expected to provide insights into the involvement of youth in local economic development and offer recommendations for policy and strategic improvements for BUMDes. Key Words : Karang Taruna, BUMDes, Village Development, Youth Participation
Co-Authors Abas, Abas Agus Prianto Aziziyah, Nur Eryan, Muhammad Rifqi Mayang Mayang Sari, Ardilla Khusliana Sulhan, M. Syarifah, Nadyatus Ulinnuha, Muhammad Johar Yusuf, Wiwin Fachrudin