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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar EKSYA: Jurnal Ekonomi Syariah Jurnal Manajemen dan Ekonomi Kreatif Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Kajian Dan Penalaran Ilmu Manajemen Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Aztyara Ismadharliani
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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ANALISIS PENERAPAN STRATEGI PEMASARAN SYARIAH DALAM MENINGKATKAN PENJUALAN PRODUK REOMAH BROWNIES JAMBI Nania Saqina; M. Nazori; Aztyara Ismadharliani
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02, Juni 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.55171

Abstract

This study aims to analyze the implementation of Islamic marketing strategies in increasing product sales at Roemah Brownies Jambi. The research is motivated by the importance of applying Islamic values in marketing activities to build consumer trust and enhance business competitiveness. The research method used is field research with a descriptive qualitative approach. Data were collected through observation, interviews, and documentation involving the owner, employees, consumers, and resellers of Roemah Brownies Jambi. The findings indicate that the Islamic marketing strategy implemented integrates the values of shiddiq (honesty), amanah (trustworthiness), fathanah (wisdom), and tabligh (communicativeness) in marketing activities. In addition, the company applies the Islamic marketing mix consisting of product, price, place, promotion, people, process, and physical evidence. The implementation of these strategies successfully increases consumer trust, strengthens customer loyalty, and contributes to higher product sales. The challenges faced include increasing business competition, changing consumer trends, and maintaining consistency in implementing Islamic values. This study concludes that Islamic marketing strategies play a significant role in increasing sales while ensuring sustainable business growth.
Co-Authors Ahsan Putra Hafiz Ari Lesmana Efni Anita Eja Armaz Hardi Erwin Saputra Siregar M. Nazori Maulana Yusuf meri yanti Muhamad Aldo Liwal Islam Nania Saqina Nur Indah Wulan Andriani Nurasiah Delka Putri Apria Ningsih Rafidah RAfidah Sanda Berliana Putri Supriadi Supriadi Umamatul Faizah Usdeldi, Usdeldi