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All Journal Seminar Nasional Aplikasi Iptek (SINAPTEK) Journal of Entrepreneurial and Business Diversity
DEWI, Dewa Ayu Dwi Sukma
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Education Health Professions Social Sciences

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The Influence of E-Wom and Social Media on Interest in Buying Camping in Bedugul and Lifestyle as a Mediation Variable DEWI, Dewa Ayu Dwi Sukma; ADINEGARA, Gusti Ngurah Joko; JUNAEDI, I Wayan Ruspendi; KOMALASARI, Yeyen
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 1 (2024): Journal of Entrepreneurial and Business Diversity. (January-March)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i1.171

Abstract

Purpose: This research aims to increase our understanding of how people behave when they choose several camps in Bedugul. By knowing the factors that influence consumers' lifestyle and buying interest, camp managers in Bedugul can increase their presence on Social Media to attract consumers' buying interest.  Methodology:This research uses quantitative methods with a descriptive approach. The research method uses the Structural Equation Model (SEM). Data collection was carried out by studying literature and distributing questionnaires to respondents. Data processing was carried out using IBM software called Smart-PLS version 3.0. The Slovin formula was used to determine the sample size. Findings:E-WOM has a positive and significant influence on lifestyle and interest in buying camping in Bedugul, Social Media has a positive and significant influence on lifestyle and interest in buying camping in Bedugul, lifestyle has a positive and significant influence on interest in buying camping in Bedugul, E-WOM and social media has a positive and significant influence on interest in buying camping in Bedugul through lifestyle as a mediating variable. Implication:This research was conducted on a small scale in the Bedugul area with limited coverage, so the results may not fully represent the wider situation. In order to gain a more comprehensive understanding and stronger generalizations, further research is needed on a larger scale and involving more variables. This will help in identifying and understanding various other aspects that may influence consumer buying interest in a broader context.
PENDAMPINGAN DIGITAL MARKETING MELALUI DESAIN FLYER PROMOSI PADA PUNCAK BUKIT LESTARI BEDUGUL-BALI Komalasari, Yeyen; Negara, Gusti Ngurah Joko Adi; Trimurti, Christimulia Purnama; Santoso, R Tri Priyono Budi; Junaedi, I Wayan Ruspendi; Dewi, Dewa Ayu Dwi Sukma; Antara, I Ketut Ady Merta; Windayanti, Putu Ayu; Wirnawan, I Wayan Agus
Seminar Nasional Aplikasi Iptek (SINAPTEK) Vol. 7 (2024): PROSIDING SINAPTEK
Publisher : LPPM Universitas Dhyana Pura

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Abstract

Puncak Bukit Lestari merupakan salah satu tempat wisata camping di Bedugul, Kabupaten Tabanan, Provinsi Bali dengan pemandangan alam pegunungan yang indah dan udara sejuk. Usaha ini perlu melakukan promosi untuk memperluas jangkauan konsumen, memperkenalkan produk dan jasa yang ditawarkan serta meningkatkan kunjungan wisatawan. Kendala yang dihadapi bahwa, dalam proses promosi masih menggunakan cara konvensional, sehingga menyebabkan biaya promosi cukup besar. Efisiensi biaya dapat dilakukan dengan membuat media promosi secara mandiri dan mempromosikannya pada media digital. Kendala berikutnya yang dihadapi adalah keterbatasan sumber daya yang memiliki kemampuan untuk memperkuat digital marketing. Pada kegiatan pengabdian kepada masyarakat ini, Program Magister Manajemen FBPPH Undhira memberikan sosialisasi mengenai pentingnya digital marketing dan pelatihan pembuatan flyer promosi menggunakan aplikasi Canva. Pelatihan diikuti oleh seluruh karyawan Puncak Bukit Lestari. Peserta pelatihan menyatakan bahwa pelaksanaan kegiatan berjalan dengan baik dan efektif. Peserta juga dapat memahami materi yang diberikan dan merasa mudah dalam mengikuti tutorial pembuatan flyer. Pada akhir pelatihan, mereka sudah berhasil membuat media promosi berupa flyer secara mandiri guna memperkuat digital marketing.
Co-Authors Antara, I Ketut Ady Merta Christimulia Purnama Trimurti Gusti Ngurah Joko Adi Negara I Wayan Ruspendi Junaedi Negara, Gusti Ngurah Joko Adi SANTOSO, R Tri Priyono Budi Windayanti, Putu Ayu Wirnawan, I Wayan Agus Yeyen Komalasari