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All Journal Jurnal Pariwisata Pesona Binus Business Review SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JUTIK : Jurnal Teknologi Informasi dan Komputer Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Applied Sciences in Travel and Hospitality ASEAN Marketing Journal Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) The Es Economics and Entrepreneurship The Eastasouth Management and Business JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Paradharma: Jurnal Aplikasi IPTEK Journal of Entrepreneurial and Business Diversity Help: Journal of Community Service
Gusti Ngurah Joko Adi Negara
Universitas Dhyana Pura
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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MOTIVASI WISATAWAN BERKUNJUNG KE DESA WISATA GUMBRIH, PEKUTATAN, JEMBRANA - BALI Gusti Ngurah Joko Adinegara; I Ketut Sirna; I W K Teja Sukmana
Jurnal Pariwisata Pesona Vol 5, No 2 (2020): Edisi Desember 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.3763

Abstract

Tourism is expected to contribute to the economic growth in a region and tourism villages are a potential that is being developed by local governments, especially in Bali. Gumbrih Tourism Village has considerable potential in tourist attractions that are offered and has been established as a tourist village in 2017. The purpose of this study is to determine the factors that motivate tourists to visit Gumbrih Tourism Village. Factor analysis is used to provide the dimensions that underlie visiting motivation factors. The survey method was conducted and is expected to provide information for village tourism managers. From 98 respondents, it was found that from the eighteen variables used, four factors were formed that motivated tourists to visit the Gumbrih Tourism Village. These four factors are formed from the results of the analysis are the attractions offered, the uniqueness of local products, the ease of access and the protection of reptiles. All variables (% variance) used were able to illustrate the motivation of tourists by 75.72 percent. Knowing the main reasons tourists visit can help the tourist village manager meet the needs and desires of tourists, because tourists want to know something different and unique from the places they visit.
Modeling of Tourist Satisfaction in Bali Gusti Ngurah Joko Adinegara
Binus Business Review Vol. 9 No. 3 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i3.5019

Abstract

This research provided the new results on the determinants of tourist satisfaction. The data were obtained using questionnaire as the instrument. The variables used were destination and hotel service quality, destination and hotel image, tourist perceived value, tourist satisfaction, revisit intention, and word of mouth. Sampling technique was convenience sampling. The respondents were foreign and domestic tourists who traveled to Bali and stayed at three and four-star hotels. The sample size was 265. Then, the Structural Equation Modeling (SEM) was utilized in explaining the relationship between latent variables and hypotheses. The result shows that from eleven hypotheses, there are two rejected hypotheses regarding the influence of destination service quality and hotel service quality on the image. Destination and hotel image has a significant effect on revisit intention and word of mouth through tourist perceived value and satisfaction. Theoretically, tourist satisfaction determines the factors that affect it directly and indirectly. Practically, tourism business should manage the destination and hotel service quality because it increases the tourist perceived value.
Antecedents And Consequences Of Tourist Satisfaction: A Literature Review Adinegara, Joko; Suprapti, Ni Wayan Sri; Yasa, Ni Nyoman Kerti; Sukaatmadja, I Putu Gde
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Abstract

The concept of satisfaction is being practiced worldwide at very large scale and has drawn significant attention from academics and practitioners, because it played an important role in company marketing strategies and it was recognized as driving force of loyalty. Although the antecedent of satisfaction was widely learned, the antecedent of satisfaction is still debate by the researcher. The aim of this article is to develop more integrative constructs of satisfaction and its consequences and how the correlations among constructs that form the satisfaction. By understanding the factors that form the satisfaction and its consequences, is expected to be composed of a marketing strategy that can be implemented in an effort to increase the satisfaction and loyalty of tourist destinations. This article also gives direction for future study and managerial pointers for setting up a construct of satisfaction.
Perception of Tourism Satisfaction: A Study at Blimbingsari Tourism Village in Bali Gusti Ngurah Joko Adinegara
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 3 No. 2, June 2019
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.207 KB) | DOI: 10.29259/sijdeb.v3i2.%p

Abstract

Blimbingsari tourism village has decreased in the number of tourist visits, even though the potential of tourist attractions offered is increasingly diverse. This situation is a major concern for managers in an effort to increase visiting tourists. The purpose of this study was to analyze the service quality attributes considered important by tourists as well as the perceived performance they felt when visiting. The sample size is 99, which consist of both domestic and foreign tourists. Importance Performance Analysis (IPA) is used in order to identify service quality attributes. The results show that there is a gap between the level of importance and performance of service quality attributes. Based on cartesian diagram, it is found that there is one attribute in concentrate here quadrant which is the main priority to be improved. These attribute is the experience of trekking, hiking, bird watching, and local activities. Based on the results obtained of customer satisfaction index, service qualities that have been given are on criteria quite satisfactory. The results of this analysis can help the village and tourism management staff in improving the service quality of tourists in terms of service, accommodation and cuisine. Research recommendations are also discussed to obtain more comprehensive results in measuring the satisfaction of tourists when visiting tourism village destination.
KEPUASAN PENGGUNA SISTEM INFORMASI VERIFIKATOR SINTA UNIVERSITAS DHYANA PURA MENGGUNAKAN METODE IN DEPT INTERVIEW I Gede Ngurah Wira Pratama; I Putu Ogi Atmajaya; Gusti Ngurah Joko Adi Negara
Jurnal Teknologi Informasi dan Komputer Vol 9, No 1 (2023): Jurnal Teknologi Informasi dan Komputer
Publisher : LPPM Universitas Dhyana Pura

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Abstract

ABSTRACTSinta (Science and Technology Index) is a web-based research information system that offers fast, easy and comprehensive access to measure the performance of researchers, institutions and journals in Indonesia. Sinta provided benchmarks and analysis, identified research strengths of each institution to develop collaborative partnerships, analyzed research trends and expert directories. The purpose of this study is to find out and analyze how user satisfaction is with the information system used and what factors influence user satisfaction with the information system. The subject of this research is Sinta Verifier. The method used in this study is the in-depth interview method. The research data is the result of interviews with the sinta verifier. Interview data reduction produces inhibiting factor data, namely the existence of features that cannot be used, the calculation of performance values that are not visible after synchronizing while the supporting factors are the effectiveness and efficiency of the system in providing data to users. The Sinta information system still has several inhibiting factors in assisting the performance appraisal process, therefore reporting system users is very much needed for evaluation in system development. Suggestions that can be given are to conduct studies on the integration of lecturer performance information systems in tertiary institutions. Key words: In depth interview method, satisfaction, information system, sinta verifier.ABSTRAKSinta (Science and Technology Index) adalah Sistem informasi penelitian berbasis web yang menawarkan akses yang cepat, mudah dan komprehensif untuk mengukur kinerja peneliti, lembaga dan jurnal di Indonesia. Sinta memberikan tolak ukur dan analisis, identifikasi kekuatan penelitian masing-masing lembaga untuk mengembangkan kemitraan kolaboratif, menganalisis tren penelitian dan direktori pakar. Tujuan dari penelitian ini untuk mengetahui dan menganalisis bagaimana kepuasan pengguna terhadap sistem informasi yang digunakan dan faktor apa saja yang mempengaruhi kepuasan pengguna sistem informasi. Subyek penelitian ini adalah Verifikator Sinta. Metode yang digunakan dalam penelitian ini adalah metode in depth interview. Data penelitian merupakan hasil wawancara dengan verifikator sinta. Reduksi data wawancara menghasilkan data faktor penghambat yaitu adanya fitur yang tidak dapat di gunakan, perhitungan nilai kinerja yang tidak terlihat setelah melakukan sinkronisasi sedangkan faktor pendukung adalah efektifitas dan efisiensi sistem dalam memberikan data kepada pengguna . Sistem informasi Sinta masih memiliki beberpa faktor penghambat dalam membantu peroses penilaian kinerja maka dari itu pelaporan pengguna sistem sangat di perlukan untuk evaluasi dalam pengembangan sistem. Saran yang dapat di berikan yaitu dapat melakukan kajian tentang integrasi sistem informasi kinerja dosen dalam perguruan tinggi.Kata kunci: : Metode in depth interview, kepuasan, sistem informasi, verifikator sinta
COVID-19: TANTANGAN TERBERAT EKONOMI BALI Christimulia Purnama Trimurti; Gusti Ngurah Joko Adinegara; Made Dwi Wira Ardana; I Gede Mertayasa
Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Vol 4 (2021): PROSIDING SINTESA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (886.319 KB)

Abstract

ABSTRAKVirus covid 19 yang mematikan mulai memasuki di awal 2020 yang membuat PemerintahProvinsi Bali membuat kebijakan pembatasan interaksi sosial masyarakat di semua lapisanmasyarakat. Ekonomi Bali yang mengandalkan Sektor Pariwisata sangat terasa terutama dikurun waktu April 2020 – Desember 2020 terjadi penurunan tajam wisatawan asing akibatdari banyak Negara melarang warga negaranya melakukan kunjungan ke negara Indonesiaterutama Bali. Tujuan penelitian ini adalah melihat seberapa besar ekonomi Bali terjadipenurunan pada indikator-indikator ekonomi disaat terjadi Covid-19 selama kurun waktutahun 2020. Metode penelitian menggunakan data sekunder dengan tehnik analisis deskriptifstatistik. Hasil penelitian menunjukkan Pertumbuhan Ekonomi Bali (9,31)%, Inflasi 0,55%,Penduduk Miskin 165 ribu orang, tingkat pengangguran 5,63%, realisasi pendapatan APBD(23,74)%, Pertumbuhan Dana Pihak Ketiga Bank Umum (1,51)%, Pertumbuhan Kredit BankUmum (0,48)%, Non-Performing Loan Bank Umum 3,18%.Kata kunci: APBD, Inflasi, NPL, PDRB, tantangan ekonomi.
STRATEGI PEMASARAN DALAM MENINGKATKAN PPDB DI SEKOLAH MENENGAH KEJURUAN Ni Kadek Maryanthi; Gusti Ngurah Joko Adinegara
Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Vol 5 (2022): PROSIDING SINTESA
Publisher : LPPM Universitas Dhyana Pura

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Abstract

ABSTRAKSaat ini perkembangan teknologi dan internet memiliki pengaruh besar pada sektor pemasaran. Masyarakat mulai terbiasa dengan menggunakan media sosial baik itu berupa Facebook, Instagram, Line, Telegram dan lain sebagainya. Selain sebagai sarana komunikasi, media sosial juga sering digunakan sebagai media promosi yang paling efektif. Tujuan dari penelitian ini adalah untuk mengetahui peran media sosial sebagai sarana yang digunakan untuk mempromosikan program atau jurusan yang ada di sekolah menengah kejuruan. Metode penelitian ini menggunakan metode kualitatif dengan menggunakan pendekatan deskriptif, sumber data yang diperoleh oleh peneliti berupa wawancara dan observasi. Hasil penelitian ini menunjukkan bahwa media sosial mempunyai peranan yang sangat penting dalam menunjang keberhasilan pemasaran program atau jurusan yang ada di sekolah menengah kejuruan, serta sebagai media yang dapat menghubungkan antara pihak sekolah dengan masyarakat khususnya untuk menyampaikan informasi secara cepat dan efisien. Informasi tersebut juga dapat diakses kembali, oleh pengguna lain tanpa harus datang langsung kesekolah. Selain memasarkan program atau jurusan yang dimiliki, sekolah menengah kejuruan juga mengunggah informasi tentang kegiatan-kegiatan yang ada misalkan tentang fasilitas yang dimiliki, kegiatan lomba dan kegiatan-kegiatan lainnya. Penggunaan media sosial untuk mempromosikan sekolah sudah memiliki peran yang maksimal untuk meningkatkan penerimaan peserta didik baru, sekolah juga harus selalu memiliki kreativitas dan inovasi untuk mempromosikan sekolah melalui media sosialKata kunci: Media Sosial, Pemasaran, Program atau JurusanABSTRACTCurrenlty the development of tecnology and the internet has a major influence on the marketing sector. People are getting used social media in the form of facebook, Intstagram, Line, Telegram and so on. Aside from being a means of communication, social media is also often used as the most effective promotional medium. The purpose of this study is to determine the role of social media as a means used to promoteprograms or majors in vocational high schools. This research method uses qualitative methods using a descriptive approach, the data sources obtained by researchers are in the from of interviews and observations. The results of this study indicate that social media has a very important role in supporting the success of marketing programs or departments in vocational high school, as well as a medium that can connect between schools and the community, especially to convey information quickly and efficiently. This information can olso be accessed again, by other users without having to come direclty to school. In additional to marketing their programs or majors, vocational high school also upload information about existing activities, for example about owned facilities, competitions and other activities. The use of social media to promote school already has a maximum role in increasing the acceptance of new students, school must also always have creativity and innovation to promote schools through social media.Keywords: Social Media, Marketing, Program or Department.
Strategi pemasaran di Agro Puncak Bukit Lestari dalam upaya meningkatkan eksistensi dimasa Pendemi Covid-19 Dewa Ayu Dwi Sukma Dewi; Elsiana Septiani Ghea Amanda; Gusti Ngurah Joko Adinegara
Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Vol 5 (2022): PROSIDING SINTESA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.334 KB)

Abstract

ABSTRAKPandemi Covid-19 yang berlangsung selama 2 (dua) tahun lebih sejak tahun 2019 mampu membuat lumpuh perekonomian dan bidang lainnya. Industri pariwisata merupakan kegiatan ekonomi yang terdampak paling parah akibat pandemi Corona Virus Disease 19. Agro puncak bukit lestari merupakan sebuah camping ground yang mengembangkan bisnis tempat kemah dan menginap dengan konsep alam. Pasca Pandemi Covid-19, Camping Ground di Agro Puncak Bukit Lestari memiliki kesempatan untuk meningkatkan jumlah kunjungan wisata dan mengembangkan potensinya. Berbagai cara dilakukan untuk berlomba lomba meningkatkan tingkat kunjungan. Tujuan penelitian ini untuk menambah wawasan, meningkatkan dan mempertahankan eksistensi pada masa pasca pandemi covid-19, membuat strategi pemasaran yang baru di tempat ini dan membuka peluang bagi pelaku usaha untuk menawarkan kembali destinasi wisata unggulan yang ada di daerahnya, termasuk salah satunya adalah Camping Ground Di Agro Puncak Bukit Lestari. Metode yang di gunakan dalam penelitian ini adalah literature review. Strategi yang dilakukan adalah meningkatkan proses pemasaran digital yaitu melalui media sosial seperti instagram, facebook dan market place lainnya, sehingga proses pemasaran dimasa saat ini tidak hanya bergantung pada pemasaran manual namun lebih efektif dengan pemasaran online.Kata Kunci: Strategi Marketing, Covid-19, Camping Ground, Digital marketingABSTRACTThe Covid-19 pandemic which has lasted for more than 2 (two) years since 2019 has paralyzed the economy and other fields. The tourism industry is the economic activity that has been most severely affected due to the Corona Virus Disease 19 pandemic. Agro Puncak Bukit Lestari is a camping ground that develops a business for camping and staying overnight with the concept of nature. After the Covid-19 Pandemic, the Camping Ground at Agro Puncak Bukit Lestari has the opportunity to increase the number of tourist visits and develop its potential. Various ways are done to compete to increase the level of visits. The purpose of this research is to add insight, improve and maintain existence in the post-covid-19 pandemic, create new marketing strategies in this place and open opportunities for business actors to offer back superior tourist destinations in their regions, including one of which is the Camping Ground at Agro Puncak Bukit Lestari. The method used in this research is literature review. The strategy taken is to improve the digital marketing process, through social media such as Instagram, Facebook and other market places, so that the current marketing process does not only depend on manual marketing but is more effective with online marketing.Keywords: Marketing Strategy, Covid-19, Camping Ground, Digital marketing
HUBUNGAN KUALITAS LAYANAN, NILAI YANG DIRASAKAN DAN KEPUASAN WISATAWAN PADA HOTEL BERBINTANG DI KOTA DENPASAR – BALI Gusti Ngurah Joko Adinegara
Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Vol 2 (2019): PROSIDING SINTESA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1028.739 KB)

Abstract

ABSTRAKPengelolaan hotel harus memberikan prioritas dalam nilai yang dirasakan tamu saatmenginap. Nilai yang dirasakan merupakan faktor dalam menentukan kepuasan.Penelitian ini bertujuan untuk menganalisis hubungan kualitas layanan, nilai yangdirasakan dan kepuasan tamu pada hotel berbintang. Penelitian ini menggunakanstructural equation modeling (SEM) dengan aplikasi AMOS untuk menganalisishubungan kualitas layanan, nilai yang dirasakan dan kepuasan. Ukuran samplesebesar 108 responden yang menginap pada hotel berbintang di Kota Denpasar. Hasilpenelitian ini membuktikan bahwa (1) Kualitas layanan berpengaruh positif dansignifikan terhadap nilai yang dirasakan. (2) Kualitas layanan berpengaruh positif dansignifikan terhadap kepuasan (3) Nilai yang dirasakan berpengaruh positif dansignifikan terhadap kepuasan. Hasil pengujian hipotesis ini memperkuat teori dan jugahasil penelitian sebelumnya dalam bidang ini. Secara teoritis, hubungan strukturalkualitas layanan berkontribusi dalam menentukan nilai yang dirasakan dan kepuasan.Secara praktis, pelaku bisnis perhotelan harus dapat mengelola kualitas layanan dalammewujudkan nilai yang semakin baik yang dirasakan tamu saat mereka menginap.Sementara itu kualitas layanan merupakan komponen yang sangat kuat dalammeningkatkan nilai yang dirasakan wisatawan.Kata kunci: kualitas layanan, nilai pelanggan, kepuasan, hotel berbintang.ABSTRACTManagement must give priority to the value perceived by guests while staying at thehotel. The perceived value is a factor in determining satisfaction. This study aims toinvestigate the relationship of service quality, perceived value and guest satisfaction instar hotels. This study uses structural equation modeling (SEM) with AMOS applicationto analyze the relationship of service quality, perceived value and satisfaction. Thesample sizes were 108 respondents who stayed at star hotels in the city of Denpasar.The results of this study prove that (1) Service quality has a positive and significanteffect on the perceived value. (2) Service quality has a positive and significant effecton satisfaction (3) Perceived value has a positive and significant effect on satisfaction.The results of testing this hypothesis strengthen the theory and also the results ofprevious research in this field. Theoretically, the structural relationship of servicequality contributes to determining perceived value and satisfaction. Practically,hoteliers must be able to manage the quality of service in realizing the better valuethat guests feel when they stay. Meanwhile service quality is a very strong componentin increasing the value felt by tourists.Keywords: service quality, perceived value, satisfaction, star hotel
PENGARUH INTEGRATED MARKETING COMMUNICATION DAN EVENT MARKETING TERHADAP KEPUTUSAN TAMU MENGINAP DI FAME HOTEL I Made Andityawan; Gusti Ngurah Joko Adinegara; Tri Priyono Budi Santoso
Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Vol 3 (2020): PROSIDING SINTESA
Publisher : LPPM Universitas Dhyana Pura

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Abstract

ABSTRACTThe purpose of this study is to determine the positive effects both partially andsimultaneously between Integrated Marketing Communication (IMC) and Event Marketing onCustomer Decision to stay at Fame Hotel Sunset Road. The sample used in this study was 96people. The analytical method used is the classic assumption test, multiple linear regression test,correlation test, coefficient of determination and hypothesis testing using the help of the SPSS24.0 Software Program. Based on the results of the research, the IMC (X1) variable has a partialand significant effect on Customer Decision (Y). It is proved by the regression value of IMC (X1)which is 0.220 and sig value is below 0.05. Event Marketing (X2) has a partial and significant effecton Customer Decision (Y). It is proved by the Event Marketing (X2) regression value which is 0.457and the sig value is below 0.05. IMC (X1) and Event Marketing (X2) have a simultaneous andsignificant effect on Customer Decision (Y). This is evidenced by the value of Multiple RegressionAnalysis of Y = 6,642 + 0,220X1 + 0,457X2 + e. From the research, it can be concluded thatthere is a positive influence between IMC and Event Marketing on Customer Decision to stay bothpartially and simultaneously. Thus, the management is expected to continue to maintain andimprove in order to increase the number of guest in Fame Hotel Sunset Road Bali.Keywords: Customer Decision, Event Marketing, Hotel, Integrated Marketing Communication
Co-Authors Christimulia Purnama Trimurti Debel, Gede Bagus Ivan Suartika Dewa Ayu Dwi Sukma Dewi DEWI, Dewa Ayu Dwi Sukma Elsiana Septiani Ghea Amanda Gilbert Nainggolan I Gede Mertayasa I Gede Ngurah Wira Pratama I Gusti Bagus Rai Utama I Kadek Dwi Kencana Putra I Kadek Suardama Putra I Ketut Sirna I Komang Andika I Made Andityawan I Made Dwi Wira Ardana I Made Sumartana I Nyoman Bernardus I Putu Gde Sukaatmadja I Putu Julian Satya Pratama I Putu Ogi Atmajaya I Wayan Benyamin Eddy Yulianto I Wayan Ruspendi Juanaedi I Wayan Ruspendi Junaedi IWK Teja Sukmana Kadek Anjali Puti Cahayanti Kadek Fransiska Kharisma Oktarina Komalawati Komalawati Komalawati Krismawintari, N.P.D. Made Yuyun Handaresta Maria Kurniawati Wona Dheno Maria Reny Rosari MARTINIASIH, Putu Mas Mia Dana Sukmawati Nainggolan, Gilbert Ni Kadek Maryanthi Ni Kadek Theressa Putri Ni Luh Dewi Melinia Ni Luh Putri Sulistya Dewi Ni Luh Putu Govi Gayatri Ni Luh Putu Suarmi Sri Patni Ni Made Laksmi Kusuma Dewi Ni Made Novita Kurniasanti Ni Nyoman Kerti Yasa Ni Putu Evitaria Ni Putu Meita Paramita Ni Wayan Sri Suprapti Nikita Febri Leana Pradyandari, Dwi Ayu Putri PUTRI, Ni Kadek Theressa Putu Chris Susanto Putu Tina Armayani R Tri PriyonoBudi Santoso R. Tri Priyono Budi Santoso SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi Veronika Lyanarta Virnanda, Vika Widiarta, Komang Yuda Yeyen Komalasari