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Model Konseptual Untuk Membangun Kinerja Bisnis Pemasaran yang Islami Handayani, Tri; Widodo, Putranto Hari; Suciningtyas, Santi; Ningsih, Diah Wuriah; Prasetyo, Arif Hadi
Medikonis Vol. 14 No. 2 (2023): Juli 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Tamansiswa Banjarnegara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52659/medikonis.v14i2.85

Tujuan di penelitian ini untuk mengeksplorasi sebuah model konseptual tentang Hubungan bisnis untuk menciptakan nilai dalam mitra yang berpartisipasi untuk daya saing meningkatkan hubungan dan mengarah pada beberapa konsep teoritis, tetapi masih kurang bukti empiris tentang deteriminasi dan mekanisme untuk menciptakan hubungan yang mempengaruhi terhadap kinerja dan kemapuan perusahaan dalam beradaptasi.Penelitian ini bertujuan untuk melihat pengaruh pengaruh Relational Capabilities terhadap Business Performance dengan Maslakhah sebagai variabel moderasi. Studi ini diharapkan ikut berkontribusi pada literatur tentang ekonomi berbagi dengan menyediakan model holistik yang dapat di gunakan untuk menentukan dari strategi yang tepat dengan fokus pada orientasi pasar berupa pencermatan terhadap kebutuhan, keinginan, kepuasan pelanggannya yang dilakukan secara berkesinambungan menuju=kinerja bisnis yang berhasil.

Pengaruh Strategi Diversifikasi terhadap Kinerja Keuangan pada Bank Umum Konvensional yang Terdaftar di BEI 2020-2022 Nuryana, Yayan; Ningsih, Diah Wuriah; Murdianingsih, Dian; Melia, Saras
Business Perspective Journal Vol. 4 No. 1 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i1.1654

The study investigates the impact of diversification on the financial performance of commercial banks listed on the Indonesian Stock Exchange (BEI) from 2020 to 2022. Using purposive sampling techniques, the study analyzed data from 90 samples to examine the relationship between diversification strategies and measured financial performance with return on assets (ROA). Research results show that diversification has no significant impact on the financial performance of commercial banks. It shows that higher levels of diversification in banks do not always correlate with higher financial performance. On the contrary, the effects of diversification on financial performance depend on how banks manage their capital costs and maximize revenue. The study also revealed that commercial banks tend to take different approaches in implementing diversification strategies, which can vary depending on the size of the bank, business models, and market conditions. Although diversification does not have a significant direct impact on financial performance, the study emphasizes the importance of well-planned and implemented diversity strategies. The findings provide important insights for bank management and policymakers in the banking sector. Further research is suggested to explore other factors that may affect financial performance in the banking industry, including risk management practices, financing structures, and macroeconomic conditions. This research is expected to contribute to a deeper understanding of the relationship between diversification and financial performance in the Indonesian banking context. Keywords: diversification strategy, financial performance

PENGARUH BRAND EXPERIENCE, BRAND IMAGE DAN PERSEPSI KUALITAS TERHADAP BRAND LOYALITY MELALUI MEDIASI BRAND TRUST Prasetyo, Arif Hadi; Suciningtyas, Santi; Ningsih, Diah Wuriah
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v12i2.411

The purpose of this study was to determine the effect and analysisi of Brand Experience, Brand Image and Quality Perception on Brand Loyality with Brand Trust as an intervening variable. In this study using purposive sampling and accidental sampling of 100 respondents. The testing in this study was carried out by testing the validity, reliability, classical assumptions, testing the hypothesis in the form of a t test, multiple linear regression analysis, coefficient of determination, path analysis and sobel test. The results of the validity test of each variable question item are valid. The results of the reliability test on each variable question item are reliable. The classic assumption test results for each variable meet the classic assumption test criteria. The results of multiple linear regression analysis in this study obtained b1 = 0,192 indicating a positive effect of the Brand Experience variable (X1) on Brand Loyality (Y), b2 = 0,432 indicating a positive influence of the Brand Image variable (X2) on Brand Loyality (Y), b3 = 0,239 indicates a positive influence of Quality Perception variable (X3) on Brand Loyality (Y), b4 = 0,189 indicates a positive influence of Brand Trust variable (Z) on Brand Loyality (Y). For hypothesis testing, there is a partially significant effect between Brand Experience (X1) on Brand Loyality (Y) with tcount > ttable (2,364 > 1,984), Brand Image (X2) has a partially significant effect on Brand Loyality (Y) with tcount > ttable (4,770 > 1,984), Quality Perception (X3) has a partially significant effect on Brand Loyality (Y) with a tcount > ttable (4,173 > 1,984), Brand Trust (Z) ) has a partially significant effect on Brand Loyality (Y) with a value tcount > ttable (2,246 > 1,984). Brand Trust (Z) mediates the effect between Brand Experience (X1) on Brand Loyality (Y) with tcount > ttable (2,719 > 1,984), Brand Trust (Z) mediates the effect between Brand Image (X2) on Brand Loyality (Y) with a value tcount > ttable (3,230 > 1,984), Brand Trust (Z) mediates the influence between Quality Perception (X3) on Brand Loyality (Y) with a tcount > ttable (2,122 > 1,984)

Analysis Of The Influence Of Religiosity, Service Quality, And Corporate Image On Customer Loyalty With Trust As An Intervening Variable NINGSIH, DIAH WURIAH
Jurnal Ekonomi dan Bisnis Vol. 27 No. 2 (2024): JURNAL EKONOMI DAN BISNIS SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v27i2.4786

The research aims to determine the influence of religiosity, service quality, and corporate image on customer loyalty, mediated by trust, considering both direct and indirect effects. The object of this research is BSI KCP Pemalang Sudirman 1, using the accidental sampling technique and Slovin's formula, with a sample of 98 respondents. The testing in this study employed quantitative methods, including instrument testing, validity testing, reliability testing, classical assumption testing, hypothesis testing, path analysis, and the Sobel test. The validity results for each question item of the variables were valid. The reliability results for each question item of the variables were reliable. Partial research results indicate that the variables of religiosity, service quality, and corporate image have a significant effect on customer loyalty. There is a significant influence of religiosity, service quality, and corporate image on customer loyalty with trust as an intervening variable. Furthermore, trust has a significant effect on customer loyalty.

Path Goal Leadership, Knowledge Sharing dan Penggunaan Teknologi Informasi Pada Kinerja Guru dengan Mediasi Self Efficacy Sari, Maya Puspita; Handayani, Tri; Suciningtyas, Santi; Ningsih, Diah Wuriah
EconBank: Journal of Economics and Banking Vol 5 No 2 (2023): Econbank
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v5i2.335

This research aims to analyze the influence of Path Goal Leadership, Knowledge Sharing and Use of Information Technology on Teacher Performance with Self Efficacy as a Mediating Variable for Teachers at SMKN 1 Pemalang. Sampling was carried out using purposive sampling so that 75 teachers were used as respondents. Path analysis has been used to analyze the data and sobel test to test mediation. The results of the path analysis show that Path Goal Leadership, Knowledge Sharing, and the use of information technology have a direct and significant influence on teacher performance. Sharing knowledge is the biggest contributing factor to teacher performance. The results of the Sobel test show that self-efficacy is able to mediate the relationship between path goal leadership, knowledge sharing and use of technology with teacher performance. The application of a leadership style based on good path goal leadership, knowledge sharing and good use of information technology with teachers' confidence in their abilities will contribute to improving teacher performance at SMKN 1 Pemalang.

Person Job Fit, Job Embeddedness dan Self Efficacy Terhadap Organizational Citizenship Behavior dengan mediasi Organizational Commitment Zahra, Laela May Az; Suciningtyas, Santi; Masrokhah, Siti; Ningsih, Diah Wuriah
EconBank: Journal of Economics and Banking Vol 6 No 2 (2024): Econbank
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v6i2.418

This study aims to analyze the influence of Person Job Fit, Job Embeddedness, and Self Efficacy on Organizational Citizenship Behavior with Organizational Commitment as a mediating variable among employees of the Social Affairs Office of Population Control, Family Planning, Women, and Children of Pemalang Regency. The sample collection used a census method with 66 respondents. The results of the multiple linear regression analysis showed a positive effect of Person Job Fit on Organizational Citizenship Behavior, a positive effect of Job Embeddedness on Organizational Citizenship Behavior, a positive effect of Self Efficacy on Organizational Citizenship Behavior, and a positive effect of Organizational Commitment on Organizational Citizenship Behavior. The t-test results indicated that Person Job Fit, Job Embeddedness, and Self-Efficacy have a significant influence on Organizational Citizenship Behavior. Additionally, the Sobel test results showed that Person Job Fit, Job Embeddedness, and Self Efficacy significantly influence Organizational Citizenship Behavior through Organizational Commitment.

PENGARUH PROFITABILITAS, LIKUIDITAS, SOLVABILITAS DAN EARNING PER SHARE TERHADAP OPINI AUDIT GOING CONCERN PADA PERUSAHAAN MANUFAKTUR BEI PERIODE 2020-2022 Ningsih, Diah Wuriah
Dinamika Akuntansi Keuangan dan Perbankan Vol 13 No 2 (2024): Vol. 13 No. 2 2024
Publisher : Faculty of Economic and Business Universitas STIKUBANK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/dakp.v13i2.10021

his study aims to analyze the influence of Profitability, Liquidity, Solvency, and Earnings Per Share on the Going Concern Audit Opinion in manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2020-2022 period. The sample was selected using the purposive sampling method, resulting in 135 data points. The findings indicate that profitability has a significant negative effect on the going concern audit opinion. Liquidity is shown to affect the going concern audit opinion. Solvency also influences the going concern audit opinion. Furthermore, Earnings Per Share impacts the going concern audit opinion. Collectively, Profitability, Liquidity, Solvency, and Earnings Per Share are found to influence the going concern audit opinion.

Analisis Pengaruh Leadership Styles, Work Environment, Dan Organizational Culture Terhadap Komitmen Organisasi Melalui Motivasi Kerja Sebagai Variabel Mediasi Pratama, Diyan Adi; Suciningtyas, Santi; Ningsih, Diah Wuriah
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v13i1.477

This study aims to analyze the influence of Work Leadership, Work Environment, and Organizational Culture on Organizational Commitment with Work Motivation as a Mediating Variable on Teachers at SMK Texmaco Pemalang. Sampling was done by purposive sampling so that 57 teachers were obtained as respondents. The study was conducted using quantitative descriptive research methods and SPSS V.25.0 analysis methods. Path analysis was used to analyze the data and the Sobel test to test mediation. The results of the path analysis showed that Work Leadership, Work Environment, and Organizational Culture had a direct, positive and significant effect on Organizational Commitment. Work Environment is the factor that contributes the most to Organizational Commitment. The results of the Sobel test showed that Work Motivation was able to mediate the relationship between Work Leadership, Work Environment, and Organizational Culture with Organizational Commitment. The implementation of appropriate Work Leadership, knowledge and experience, and a teacher's self in education have an impact on the effectiveness of teaching and learning. A good Work Environment and Organizational Culture with teachers' confidence in their abilities will contribute to the Organizational Commitment of teachers at SMK Texmaco Pemalang

Pengaruh Leverage, Profitability, Dan Liquidity Terhadap Company Value Dengan Dividend Policy Sebagai Variabel Mediasi Pada Perusahaan Yang Terdaftar Dalam Index LQ45 Di BEI 2021-2023 Prasetyo, Diknas; Murdianingsih, Dian; Ningsih, Diah Wuriah; Rahman, Arief
EconBank: Journal of Economics and Banking Vol 7 No 1 (2025): Econbank
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v7i1.489

The purpose of this study was to examine the effect of Leverage, Profitability, and Liquidity on Company Value with Dividend Policy as a mediating variable in companies listed in the LQ45 Index on the IDX 2021-2023. Purposive sampling was used in collecting samples and 57 data were obtained. Data analysis using the SPSS 26 program which includes the classic assumption test, t hypothesis test, linear regression analysis, and sobel test. The company's annual report was used as the main data source. The results showed that Leverage, Profitability, Liquidity, and Dividend Policy partially had a significant effect on Company Value. Dividend Policy can mediate the influence of Leverage, Profitability, and Liquidity on Company Value.

Pengaruh Brand Awareness, Brand Trust, Brand Experience dan Reference Group terhadap Buying Decision melalui Purchase Interest sebagai Variabel Mediasi: (Studi Kasus pada Konsumen Air Minum Ajibpol Pemalang) Rahayu, Siti Intan; Handayani, Tri; Suciningtyas, Santi; Ningsih, Diah Wuriah
Business Perspective Journal Vol. 5 No. 1 (2025): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v5i1.2262

This study aims to determine and examine the impact of Brand Awareness, Brand Trust, Brand Experience and Reference Group on Buying Decision mediated by Purchase Interest, both directly and indirectly. A total of 100 respondents were selected for this study using purposive sampling technique. The analysis technique used SPSS Version 22.0 with validity test, reliability test, Multiple Linear Analysis, Significance Test (t-Test), Path Analysis and Sobel. Brand Awareness (X1) shows a significant influence on Buying Decision (Y), Brand Trust (X2) shows no significant influence on Buying Decision (Y), Brand Experience (X3) shows a significant influence on Buying Decision (Y), Reference Group (X4) does not show a significant influence on Buying Decision (Y); but there is a significant influence on Buying Decision (Y) from Brand Awareness (X1) with Purchase Interest (Z) as a mediating variable; there is a significant influence from Brand Trust (X2) with Purchase Interest (Z) as a mediating variable; there is a significant influence of Brand Experience (X3) with Purchase Interest (Z) as a mediating variable; and there is a significant influence of Reference Group (X4) on Buying Decision (Y) with Purchase Interest (Z) as a mediating variable, Purchase Interest variable (Z) has a significant influence on Buying Decision (Y). Keywords: brand awareness, brand trust, brand experience, reference group, buying decision, purchase interest

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