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All Journal Dinamika Akuntansi Keuangan dan Perbankan Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal GeoEkonomi Medikonis Business Perspective Journal Journal of Artificial Intelligence and Digital Business Perwira Journal of Community Development (PJCD)
Prasetyo, Arif Hadi
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Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Social Sciences Other

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Model Konseptual Untuk Membangun Kinerja Bisnis Pemasaran yang Islami Handayani, Tri; Widodo, Putranto Hari; Suciningtyas, Santi; Ningsih, Diah Wuriah; Prasetyo, Arif Hadi
Medikonis Vol. 14 No. 2 (2023): Juli 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Tamansiswa Banjarnegara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52659/medikonis.v14i2.85

Abstract

Tujuan di penelitian ini untuk mengeksplorasi sebuah model konseptual tentang Hubungan bisnis untuk menciptakan nilai dalam mitra yang berpartisipasi untuk daya saing meningkatkan hubungan dan mengarah pada beberapa konsep teoritis, tetapi masih kurang bukti empiris tentang deteriminasi dan mekanisme untuk menciptakan hubungan yang mempengaruhi terhadap kinerja dan kemapuan perusahaan dalam beradaptasi.Penelitian ini bertujuan untuk melihat pengaruh pengaruh Relational Capabilities terhadap Business Performance dengan Maslakhah sebagai variabel moderasi. Studi ini diharapkan ikut berkontribusi pada literatur tentang ekonomi berbagi dengan menyediakan model holistik yang dapat di gunakan untuk menentukan dari strategi yang tepat dengan fokus pada orientasi pasar berupa pencermatan terhadap kebutuhan, keinginan, kepuasan pelanggannya yang dilakukan secara berkesinambungan menuju=kinerja bisnis yang berhasil.
PENGARUH BRAND EXPERIENCE, BRAND IMAGE DAN PERSEPSI KUALITAS TERHADAP BRAND LOYALITY MELALUI MEDIASI BRAND TRUST Prasetyo, Arif Hadi; Suciningtyas, Santi; Ningsih, Diah Wuriah
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v12i2.411

Abstract

The purpose of this study was to determine the effect and analysisi of Brand Experience, Brand Image and Quality Perception on Brand Loyality with Brand Trust as an intervening variable. In this study using purposive sampling and accidental sampling of 100 respondents. The testing in this study was carried out by testing the validity, reliability, classical assumptions, testing the hypothesis in the form of a t test, multiple linear regression analysis, coefficient of determination, path analysis and sobel test. The results of the validity test of each variable question item are valid. The results of the reliability test on each variable question item are reliable. The classic assumption test results for each variable meet the classic assumption test criteria. The results of multiple linear regression analysis in this study obtained b1 = 0,192 indicating a positive effect of the Brand Experience variable (X1) on Brand Loyality (Y), b2 = 0,432 indicating a positive influence of the Brand Image variable (X2) on Brand Loyality (Y), b3 = 0,239 indicates a positive influence of Quality Perception variable (X3) on Brand Loyality (Y), b4 = 0,189 indicates a positive influence of Brand Trust variable (Z) on Brand Loyality (Y). For hypothesis testing, there is a partially significant effect between Brand Experience (X1) on Brand Loyality (Y) with tcount > ttable (2,364 > 1,984), Brand Image (X2) has a partially significant effect on Brand Loyality (Y) with tcount > ttable (4,770 > 1,984), Quality Perception (X3) has a partially significant effect on Brand Loyality (Y) with a tcount > ttable (4,173 > 1,984), Brand Trust (Z) ) has a partially significant effect on Brand Loyality (Y) with a value tcount > ttable (2,246 > 1,984). Brand Trust (Z) mediates the effect between Brand Experience (X1) on Brand Loyality (Y) with tcount > ttable (2,719 > 1,984), Brand Trust (Z) mediates the effect between Brand Image (X2) on Brand Loyality (Y) with a value tcount > ttable (3,230 > 1,984), Brand Trust (Z) mediates the influence between Quality Perception (X3) on Brand Loyality (Y) with a tcount > ttable (2,122 > 1,984)
Pengaruh Customer Experience, Complaint Handling ,Customer Value, E-Service Quality, terhadap Customer Loyalty dengan Customer Satisfaction sebagai Variabel Intervening: (Studi Kasus di Klinik Kecantikan Dr. Glennarda, Sp.KK) Azizah, Liza; Suciningtyas, Santi; Handayani, Tri; Prasetyo, Arif Hadi
Business Perspective Journal Vol. 4 No. 2 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i2.2087

Abstract

The purpose of this study was to determine and analyze the effect of Customer Experience, Complain Handling, Customer Value, and E-Service Quality on Customer Loyalty with Customer Satisfaction as an Intervening variable, both direct and indirect effects. This study used purposive sampling and accidental sampling techniques with a sample of 100 respondents, the analysis technique used SPSS Version 26.0 with validity test, reliability test, multiple linear regression analysis, significance testing (t test), path analysis and Sobel. Customer Experience (X1) shows a significant influence on Customer Loyalty (Y), Complain Handling (X2) shows a significant influence on Customer Loyalty (Y), Customer Value (X3) shows a significant influence on Customer Loyalty (Y), E-Service Quality (X4) shows a significant influence on Customer Loyalty (Y), there is a significant influence between Customer Experiene (X1) on Customer Loyalty (Y) with Customer Satisfaction (Z) as an intervening variable, there is a significant influence between Complain handling (X2) on Customer Loyalty (Y) with Customer Satisfaction (Z), there is a significant influence between Customer Value (X3) on Customer Loyalty (Y) with Customer Satisfaction (Z) as an Intervening variable, there is a significant influence between E-Service Quality (X4) on Customer Loyalty (Y) with Customer Satisfaction (Z) as an Intervening variable, the Customer Satisfaction (Z) variable has a significant influence on Customer Loyalty (Y). Keywords: customer experience, complain handling, customer value, e-service quality, customer loyalty dan customer satisfaction.
ANALISIS PENGARUH SERVICESCAPE, EXPERIENTIAL MARKETING DAN PERCEIVED VALUE TERHADAP REVISIT INTENTION MELALUI SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Kasus di Obyek Wisata Golaga Purbalingga) Masrokhah, Siti; Suciningtyas, Santi; Prasetyo, Arif Hadi
Jurnal GeoEkonomi Vol. 16 No. 1 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v16i1.539

Abstract

This research entitle of “Analysis of the influence of Servicescape, Experiential Marketing, and Perceived Value to Revisit Intention with Satisfaction as an Intervening Variable” (Case Study at The Golaga Purbalingga Tourism Object). This research target is : To gain an understanding of the influence of the Servicescape, Experiential Marketing, and Perceived to Revisit Intention with Satisfaction as an Intervening Variable. To research it uses accidental sampling and purposive sampling as much 100 respondents. The analysis tool in this stuy uses the SPSS version 26.0 program. As for examination of at this research done with validity test, reliability test, classical assumptions test, multiple linear regression analysis, hypothesis test, and sobel test. The validity of each variable question item is valid and reliability results of each variabel question item is reliable. The classical assumption test declared to meet classical assumption. The multiple linear regression analysis at this research obtained by result b1 = 0,187 showing influence which are positive of Servicescape variable (X₁) to Revisit Intention variable (Y), b2 = 0,117 showing influence which are positive of Experiential Marketing variable (X₂) to Revisit Intention variable (Y), b3 = 0,055 showing influence which are positive of Perceived Value variable (X₃) to Revisit Intention variable (Y), b4 = 0,215 showing influence which are positive of Satisfaction variable (Z) to Revisit Intention variable (Y). The results of the research partially showed that the Servicescape variable (X₁) has a significant influence on the Revisit Intention variable (Y) with a value of (tcount 2,119 > ttable 1,984), the Experiential Marketing variable (X₂) has not a significant influence on the Revisit Intention variable (Y) with a value of (tcount 1,612 < ttable 1,984), the Perceived Value variable (X₃) has not a significant influence on the Revisit Intention (Y) variable with a value of (tcount 0,886 < ttable 1,984), and the Satisfaction variable (Z) has a significant influence on the Revisit Intention variable (Y) with a value of (tcount 3,986 > ttable 1,984). The results of the research sobel test Satisfaction variable (Z) mediate the relationship between Servicescape variable (X₁) to Revisit Intention variable (Y) with value (tcount 2,139 > ttable 1,984), Satisfaction variable (Z) mediate the relationship between Experiential Marketing variable (X₂) to Revisit Intention variable (Y) with value (tcount 2,208 > ttable 1,984), Satisfaction variable (Z) mediate the relationship between Perceived Value variable (X₃) to Revisit Intention variable (Y) with value (tcount 3,083 > ttable 1,984).
Implementasi Artificial Intelligence dalam Transformasi Manajemen Keuangan Perusahaan: Analisis Efektivitas dan Efisiensi pada Era Digital Sari, Nunung Wulan; Putra, Rengga Kusuma; Prasetyo, Arif Hadi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1889

Abstract

Penelitian ini menganalisis implementasi Artificial Intelligence (AI) dalam transformasi manajemen keuangan perusahaan pada tahun 2025, dengan fokus pada dampak teknologi Generative AI terhadap efektivitas dan efisiensi operasional. Menggunakan metodologi kuantitatif dengan pendekatan survei dan analisis regresi terhadap 300 perusahaan di Indonesia, penelitian ini mengevaluasi tingkat adopsi AI, hambatan implementasi, serta manfaat yang diperoleh. Hasil penelitian menunjukkan bahwa 87% perusahaan telah mengimplementasikan AI dalam fungsi keuangan mereka, dengan peningkatan efisiensi operasional rata-rata 45%, reduksi waktu penyelesaian tugas hingga 50%, dan peningkatan akurasi prediksi keuangan sebesar 62%. AI terutama digunakan untuk fraud detection (78%), predictive analytics (72%), dan automated reporting (65%). Hambatan utama implementasi meliputi keterbatasan anggaran (58%), kurangnya keahlian SDM (52%), dan kekhawatiran keamanan data (48%). Penelitian ini memberikan rekomendasi strategis bagi manajemen perusahaan dalam mengoptimalkan implementasi AI untuk mencapai transformasi digital yang berkelanjutan dalam manajemen keuangan.
UPAYA PENGEMBANGAN UMKM DALAM PENINGKATAN PENDAPATAN DI UMKM KRULILA KELURAHAN BOJONGBATA KECAMATAN/KABUPATEN PEMALANG Suciningtyas, Santi; Haryanti, Ari Putri; Wahyudi, Muhammad Aldi Yulian; Agustina, Putri Tia; Prasetyo, Arif Hadi
Perwira Journal of Community Development Vol 3 No 2 (2023)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v3i2.194

Abstract

Banyak upaya untuk yang perlu dilakukan terkait pengembangan suatu usaha dalam peningkatan laba usaha UMKM.  Penerapan strategi marketing dan pengelolaan sumberdaya manusia  menjadi pilihan untuk pencapaian tujuan yang dinginkan.  Strategi marketing produk dalam hal ini dijelaskan sebagai uraian rencana secara rinci yang berisikan tentang bagaimana cara mengenalkan maupun menjual sebuah produk yang bisa menarik konsumen potensial menjadi konsumen riil. Upaya ini dilakukan untuk memastikan bagaimana sebuah produk dapat dipasarkan secara efektif kepada satu target pasar tertentu.  Sedangkan pengelolaan sumberdaya manusia dalam pembagian tugas yang jelasakan menghasilkan output yang lebih optimal karena adanya speialisasi kerja.
ANALISIS PENGARUH NON PERFORMING FINANCING, FINANCING TO DEPOSIT RATIO, PENYISIHAN PENGHAPUSAN AKTIVA PRODUKTIF, DAN BIAYA PENDAPATAN OPERASIONAL TERHADAP PROFITABILITAS DI KLKMS BTM PEMALANG KC RANDUDONGKAL TAHUN 2019-2022 Puspitasari, Saras Meilia; Wuriah, Diah; Suripto, Suripto; Prasetyo, Arif Hadi
Dinamika Akuntansi Keuangan dan Perbankan Vol 12 No 2 (2023): Vol. 12 No. 2 2023
Publisher : Faculty of Economic and Business Universitas STIKUBANK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/dakp.v12i2.9659

Abstract

This research is entitled "Analysis Of The Effect Of Non Performing Financing, Financing to Deposit Ratio, Provision For Elimination of Earning Assets and Cost of Operating income Against Profitability At KLKMS BTM Pemalang KC Randudongkal in 2019-2022“. The purpose of the study was to determine and analyze the effect of Non Performing Financing (NPF), Financing To Deposit Ratio (FDR), Provision for Removal of Earning Assets (PPAP), Operating Costs and Operating Income (BOPO) on Profitability. This study uses a saturated sample using a sample of 48 data. The tests in this study were carried out using descriptive analysis methods, normality tests, multicollinearity, heteroscedasticity, autocorrelation, linearity, multiple regression analysis, t test, f test and coefficient of determination. The results of this study indicate that the NPF variable (X₁) affects profitability (Y) the value of thitung ˂ ttabel (-5.433 ˂ 2.01290). The FDR variable (X₂) affects Profitability (Y) with a thitung > ttabel (3.093 > 2.01290). PPAP variable (X₃) affects Profitability (Y) with a thitung ˂ ttabel (-2.847 ˂ 2.01290). BOPO variable (X₄) affects Profitability (Y) with a thitung ˂ ttabel (- 3.625 ˂ 2.01290). NPF (X₁), FDR (X₂), PPAP (X₃), BOPO (X₄) variables have a significant effect together or as a whole on Profitability (Y) with a value of Fhitung > F tabel (24.149 > 2.57) at LKMS Cooperative BTM Pemalang Randudongkal Branch Office in 2019-2022.
Co-Authors Agustina, Putri Tia Haryanti, Ari Putri Liza Azizah Masrokhah, Siti Ningsih, Diah Wuriah Puspitasari, Saras Meilia Putra, Rengga Kusuma Sari, Nunung Wulan Suciningtyas, Santi Suripto Suripto Tri Handayani Wahyudi, Muhammad Aldi Yulian Widodo, Putranto Hari Wuriah, Diah