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All Journal Jurnal Ilmiah Ibnu Sina (JIIS): Ilmu Farmasi dan Kesehatan Media Farmasi
Risetyaningsih, Ayunanda
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Immunology & microbiology Medicine & Pharmacology Neuroscience Public Health

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PENGARUH LABEL HALAL, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN YANG BERDAMPAK PADA MINAT BELI ULANG PRODUK SABUN PEMBERSIH WAJAH X DI JABODETABEK DAN SURABAYA Risetyaningsih, Ayunanda; Yantih, Novi; Derriawan, Derriawan
Jurnal Ilmiah Ibnu Sina (JIIS): Ilmu Farmasi dan Kesehatan 2023: Webinar Nasional & Call For Paper
Publisher : Sekolah Tinggi Ilmu Kesehatan ISFI Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36387/jiis.v8i3.1702

Abstract

One of the determining factors in repurchasing a product is the halal factor. Especially for the people of Indonesia is one of the country with the largest Muslim population in the world. Because of this, the government issued Republic of Indonesia Law Number 33 of 2014 concerning Guaranteed Halal Products, that not all products circulating in society are guaranteed to be halal. X facial wash is one of the products that has received a halal certificate and Top Brand Award for 3 consecutive years (2020-2022) in the first place for facial wash category. This study aims to determine whether there is an effect of the halal label, price, and product quality on purchasing decisions and whether there is an impact on repurchasing intention for X facial wash. The method used is descriptive quantitative and collecting data through questionnaires. Data analysis using SEM (Structural Equation Modeling) technique. The number of respondents was 235 people who had purchased and used X Facial Wash product during the last 6 months. Data analysis shows that halal label, price, and product quality have an effect on purchasing decisions, but have no effect on repurchasing. This means the existence of a halal label, affordable prices, and the quality of X facial wash products are the determining factors for consumers to purchase products, but not for repurchasing. The halal label, price and product quality can be used to determine consumers' purchasing decisions, but for repeat purchases, efforts are still needed to dig deeper into the determining factors.
Tingkat Pengetahuan Konsumen Tentang Label Halal Pada Kosmetika dan Obat Herbal Terhadap Keputusan Pembelian Di Marketplace Online Risetyaningsih, Ayunanda; Azalia , Azarine Daffa; Angelica Kresnamurti
Media Farmasi Vol 21 No 2 (2025): Media Farmasi Edisi Oktober 2025
Publisher : Jurusan Farmasi Poltekkes kemenkes Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32382/mf.v21i2.1608

Abstract

Halal label is a sign of product halal status. Label halal is required to include in products that have received halal certification. Among the products that are required to carried a halal label are cosmetics and herbal medicines. Law number 42 of 2024 issued by government Indonesia concerning guanranteed halal products, that not all products in Indonesia are guaranteed to be halal. The regulation also states that Indonesia is obligade to provide protection and guarantees regarding halal status of product consume and used by the public. Cosmetic and herbal medicine are the products that musch used by the indonesian public. According to the survey, make-up and personal care ranked fourth (16.4%) as the most frequently purchased item by respondents when shopping online in 2022. In this current modern era, there has been shift in the way consumer purchase products. Purchases are No. longer made offline bu go to direct stores, instead buyers and sellers transact through digital platform (e-commerce) rather than meeting face to face. Before deciding to purchase a product, consumer have several consideration in choosing product, whether is jeeds, desires or whether is influenced by external factors. This study aims to determine whether consumer knowledge regarding halal labels on cosmetic and herbal medicine products influence purchasing decisions through e-commerce. The method used is quantitative descriptive, data collection through questionnaires. Data analysis used linear regression. The number of respondents was 100 people who had purchased cosmetic or herbal medicine products in online marketplaces domiciled in Surabaya. Data analysis shows that consumer knowledge regarding halal labels influences consumer purchasing decisions in online marketplaces, meaning that increasing consumer knowledge regarding halal labels will increase product purchases in online marketplaces.
Co-Authors Angelica Kresnamurti Azalia , Azarine Daffa Derriawan Derriawan, Derriawan Novi Yantih