Garuda - Garba Rujukan Digital

Pengaruh Customer Relationship Management (CRM) terhadap Kepuasan dan Loyalitas Alumni Anggita, Meidila; Agung, Chris Petra
Modus Vol. 37 No. 2 (2025): VOL 37 NO 2 (2025)
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v37i2.10151

Competition among universities demands a strategy to increase student and alumni loyalty through customer relationship management (CRM). This study aims to see the influence of CRM dimensions on alumni satisfaction in shaping alumni loyalty at one of the universities in Bandung. This research uses a quantitative approach. The sample in this study was 153 alumni who had interacted with the university and the data were processed using SPSS software with multiple linear regression analysis techniques. The data source used in this research is primary data by distributing questionnaires online through G-form. The results of this study indicate the influence of CRM dimensions, namely data & information, processes, technology and HR significantly affect satisfaction simultaneously. While two dimensions, namely process and HR, have a significant partial effect on satisfaction. And satisfaction has a direct and significant effect on loyalty. Keywords: customer relationship management (CRM); satisfaction; loyalty. Persaingan antar perguruan tinggi menuntut strategi peningkatan loyalitas mahasiswa dan alumni melalui customer relationship management (CRM). Penelitian ini bertujuan untuk melihat pengaruh dimensi-dimensi CRM terhadap kepuasan alumni dalam membentuk loyalitas alumni pada salah satu universitas di Bandung. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 153 alumni yang pernah berinteraksi dengan universitas dan data diolah menggunakan software SPSS dengan teknik analisis regresi linear berganda. Sumber data yang digunakan dalam penelitian ini adalah data primer dengan menyebarkan kuesioner secara online melalui G-form. Hasil dari penelitian ini menujukkan pengaruh dimensi-dimensi CRM yaitu data & informasi, proses, teknologi dan SDM secara signifikan berpengaruh secara simultan terhadap kepuasan. Sedangkan dua dimensi yaitu proses dan SDM yang secara signifikan berpengaruh secara parsial terhadap kepuasan. Dan kepuasan berpengaruh langsung dan signifikan terhadap loyalitas. Pada penelitian ini dapat memberikan kontribusi praktis bagi perguruan tinggi dengan mengoptimalkan dimensi-dimensi CRM secara strategis untuk meningkatkan kepuasan dan loyalitas alumni. Kata kunci: customer relationship management (CRM); kepuasan; loyalitas

HOW DO SUSTAINABILITY AND SIZE SUPPORT HOTEL PERFORMANCE? A STUDY IN INDONESIA Agung, Chris Petra; Debby, Teresia; Melinda, Chatherine
Bina Ekonomi Vol. 29 No. 2 (2025): Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/a7z3qh28

Hotels are one of the sectors that consume a tremendous amount of resources within the tourism industry. Therefore, sustainability becomes one of the concerns that needs to be taken care of. One way to communicate sustainability practices is through a Sustainability Report (SR). Previous studies on how SR affects a company’s performance show inconsistent results. Some also show that other financial factors may determine hotel companies’ performance. This research aims to analyze the effect of SR, liquidity, and firm size on Indonesian hotel companies’ performance during 2020-2022. The data is gathered through annual reports and SR published on the Indonesia Stock Exchange (BEI) website. The analysis is done through descriptive statistics and multiple regression. Statistics show that SR reporting in Indonesian hotel companies is less prevalent. Regression results show that SR, liquidity, and firm size simultaneously and positively influence performance, while partially only firm size positively affects performance. In other words, SR and liquidity should be combined with excellent firm size to impact performance positively.

HOW DO SUSTAINABILITY AND SIZE SUPPORT HOTEL PERFORMANCE? A STUDY IN INDONESIA Agung, Chris Petra; Debby, Teresia; Melinda, Chatherine
Bina Ekonomi Vol. 29 No. 2 (2025): Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/a7z3qh28

Hotels are one of the sectors that consume a tremendous amount of resources within the tourism industry. Therefore, sustainability becomes one of the concerns that needs to be taken care of. One way to communicate sustainability practices is through a Sustainability Report (SR). Previous studies on how SR affects a company’s performance show inconsistent results. Some also show that other financial factors may determine hotel companies’ performance. This research aims to analyze the effect of SR, liquidity, and firm size on Indonesian hotel companies’ performance during 2020-2022. The data is gathered through annual reports and SR published on the Indonesia Stock Exchange (BEI) website. The analysis is done through descriptive statistics and multiple regression. Statistics show that SR reporting in Indonesian hotel companies is less prevalent. Regression results show that SR, liquidity, and firm size simultaneously and positively influence performance, while partially only firm size positively affects performance. In other words, SR and liquidity should be combined with excellent firm size to impact performance positively.

Pendampingan Usaha Mikro di Kabupaten Bandung memalui Mata Kuliah Pelayanan Kepada Masyarakat Debby, Teresia; Agung, Chris Petra; Iskandarsyah, Triyana
Jurnal Atma Inovasia Vol. 5 No. 2 (2025)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v5i2.10282

Usaha mikro di Indonesia terus mengalami peningkatan, namun peningkatan ini harus diiringi dengan pendampingan yang tepat agar dapat bersaing dan bertahan di tengah gempuran digitalisasi, globalisasi, dan disrupsi teknologi. Mata kuliah Pelayanan Kepada Masyarakat (PKM) diharapkan dapat memberikan dampak nyata kepada usaha mikro melalui program pendampingan kepada sembilan usaha mikro yang ada di Kabupaten Bandung pada aspek pemasaran, operasi, dan keuangan. Metode pendampingan yang dilakukan menggunakan metode participatory action research, dimana mahasiswa dan dosen pendamping langsung turun dan ikut serta secara aktif dengan usaha mikro yang didampingi. Setiap usaha mikro yang didampingi dibuatkan program yang disesuaikan dengan kebutuhan dari usaha mikro yang didampingi tersebut dengan didasarkan dari hasil baseline assessment. Baseline assessment dilakukan pada minggu pertama pendampingan, untuk melihat aspek mana yang perlu dilakukan perbaikan sehingga pendampingan dapat dilakukan dengan efektif. Program pendampingan ini dilakukan selama satu semester oleh mahasiswa/i yang mengambil mata kuliah PKM dan didampingi oleh dosen dalam pelaksanaannya. Hasil yang didapatkan dari program pendampingan ini adalah peningkatan peningkatan pengetahuan terkait aspek pemasaran, operasi, dan keuangan, selain itu adanya peningkatan penjualan melalui media sosial Instagram.

Investigation of Audit Committee Roles Towards Indonesian Hotel Companies’ Sustainability Agung, Chris Petra; Inawati, Wahdan Arum
Jurnal Akuntansi Vol. 17 No. 1 (2025): Vol. 17 No. 1 (2025)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jam.v17i1.11540

Purpose – This study examines the relationship between 1) audit committee and sustainability report (SR) disclosure, 2) SR disclosure and profitability, and 3) audit committee and profitability in hotel companies listed in the hotel, resort, and cruise industry classification of the Indonesia Stock Exchange during 2021-2023 period. Design/methodology/approach – This research is quantitative, and data will be collected from the financial reports and SR of each sample company during the observation year. The data will then be processed, and hypothesis testing will be carried out using Partial Least Squares-Structural Equation Modeling (PLS-SEM) through SmartPLS Version 3 software. Findings – The audit committee positively and significantly affects SR disclosure but does not affect profitability. Profitability is also not affected by SR disclosure. This finding fills the research gap, namely the interaction among the audit committee, SR disclosure and profitability, especially in the context of Indonesian hotel companies. Research limitations/implications – This research involves a fairly limited number of samples and years of observation; however, the results encourage hotel company management to discuss sustainability issues more comprehensively during audit committee meetings so that the depth and breadth of SR disclosure may increase. Keywords: Audit Committee, Profitability, Sustainability Disclosure

Hotel Revenue Performance: Roles of Labor, Liquidity, and Governance Mechanism Agung, Chris Petra; Inawati, Wahdan Arum; Anggita, Meidila
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 2 (2024): Artikel Periode Research Juli 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i2.1615

There is a remarkable contribution of hotel industries towards Indonesian GDP in the past few years. However, hotel business is vulnerable to uncertainty such as economic crisis, regulation changes, and pandemic. This vulnerability inevitably causes a decrease in hotels’ occupancy rate that would lead to lower revenue growth. This study aims to analyze three factors that represents these uncertainties namely labor cost, liquidity, and governance mechanism. The samples involved in this paper were hotel companies listed in Indonesia Stock Exchange in 2017-2022 period. Data is collected through published financial reports. Multiple regression is done by using SPSS version 21. The results showed that: (1) labor cost significantly and negatively affected hotel revenue growth. This finding indicates that labor cost is only one of components forming labor productivity while labor productivity has more determining power in increasing hotel revenue; (2) board of director size significantly and negatively affected hotel revenue growth. This finding indicates that there is higher chance of negligence to duties for board of director members who have more peers in comparison with those who have less; (3) liquidity did not significantly affect hotel revenue growth. This finding suggests hotel companies to allocate their cash and cash equivalents to other allocations that have more capability in generating revenue. Furthermore, the R square is 0,243 meaning that hotel revenue growth is 24,3% explained by labor cost and board of director size.

BAGAIMANA R&D MEMODERASI HUBUNGAN ANTARA INTELLECTUAL CAPITAL DENGAN KINERJA PERUSAHAAN? Agung, Chris Petra; Inawati, Wahdan Arum
Modus Vol. 35 No. 1 (2023): Vol. 35 No. 1 (2023): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v35i1.6600

During the Covid-19 pandemic, in general, Indonesian pharmaceutical industry experienced negative growth, however, there were some companies who reported higher profits. One of the resources contributing to company performance is Intellectual Capital (IC). This research aims to analyze the influence of IC and Total Asset Turnover (TATO) towards performance with Research and Development Intensity (RDI) as a moderating variable. Company performance is measured by Return on Equity (ROE), while IC is measured by its three components: Capital Employed Efficiency (CEE), Human Capital Efficiency (HCE), and Structural Capital Efficiency (SCE). This research uses quantitative approach by analyzing secondary data obtained from published financial reports during 2015-2021 period. This research empirically proves that HCE and SCE have no significant influence towards ROE, even after being moderated by RDI. CEE positively and significantly influences ROE, however, the influence will be insignificant after RDI moderation. TATO has negative and significant influence towards ROE, however, the RDI moderation will turn the influence into positive. Keywords: capital employed efficiency; intellectual capital; R&D intensity; return on equity. Selama masa pandemi Covid-19, secara umum industri farmasi di Indonesia mengalami pertumbuhan negatif, akan tetapi terdapat beberapa perusahaan yang mencatatkan laba lebih tinggi. Salah satu sumber daya perusahaan farmasi yang berkontribusi terhadap kinerja adalah Intellectual Capital (IC). Penelitian ini bertujuan untuk menganalisis pengaruh IC dan Total Asset Turnover (TATO) terhadap kinerja dengan dimoderasi oleh Research and Development Intensity (RDI). Kinerja perusahaan diukur menggunakan Return on Equity (ROE), sedangkan IC diukur dengan menggunakan tiga komponen yang membentuknya: Capital Employed Efficiency (CEE), Human Capital Efficiency (HCE), dan Structural Capital Efficiency (SCE). Penelitian ini menggunakan pendekatan kuantitatif dengan mengolah data sekunder yang didapat dari laporan keuangan yang dipublikasikan pada periode 2015-2021. Hasil penelitian menunjukkan bahwa HCE dan SCE tidak mempengaruhi ROE secara signifikan baik sebelum maupun sesudah dimoderasi oleh RDI. CEE berpengaruh positif dan signifikan terhadap ROE sebelum dimoderasi oleh RDI, namun pengaruh tersebut menjadi tidak signifikan setelah dimoderasi oleh RDI. TATO memiliki pengaruh negatif dan signifikan terhadap ROE sebelum dimoderasi oleh RDI, namun pengaruh tersebut berubah menjadi positif dan signifikan setelah dimoderasi oleh RDI. Kata kunci: modal intelektual; capital employed efficiency; R&D intensity; return on equity.

ENTREPRENEURIAL SELF-EFFICACY (ESE) DAN PERANNYA TERHADAP KEBERTAHANAN BISNIS Agung, Chris Petra; Debby, Teresia; Tiffani, Ignasia; Gomulia, Budiana
Modus Vol. 36 No. 1 (2024): Vol 36 No.1 (2024): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v36i1.8178

The number of micro, small, and medium enterprises (MSMEs) in West Java is constantly increasing during 2016-2021 period. Many of them are new ventures which are in the process of introducing their products or services to the market; or are developing their customer base. Previous researches find that new venture viability is determined by owner-manager’s Entrepreneurial Self-Efficacy (ESE). This research aims to analyse three factors that are thought to influence ESE, namely: formal education of entrepreneurship (PFK), family support (DK), and entrepreneurial personality (EP). Furthermore, the effect of ESE to new venture viability will be tested. The samples used in this research are graduate of Bachelor of Management program, X Private University in Bandung Municipality who have undertaken Entrepreneurship courses and owned and managed his or her own business. Data is collected through close-ended questionnaires and is processed using SEM-PLS. Thereafter, a Focus Group Discussion (FGD) was conducted to validate the statistical results. The research finds that: (1) EP significantly and positively affects ESE, and (2) ESE significantly and positively affects new venture viability. Keywords: entrepreneurial self-efficacy (ESE); entrepreneurial personality; new venture viability. Jumlah usaha mikro, kecil, dan menengah (UMKM) di Jawa Barat terus meningkat selama periode 2016-2021. Banyak dari pelaku UMKM tersebut adalah usaha mula-mula yang berada pada tahap memperkenalkan produk atau jasa yang ditawarkan ke pasar atau sedang memperkuat basis pelanggan. Beberapa penelitian terdahulu menyimpulkan bahwa kebertahanan usaha mula-mula dipengaruhi oleh Entrepreneurial Self-Efficacy (ESE) pemilik-pengelola usaha. Penelitian ini bertujuan untuk menganalisis tiga faktor yang diduga memengaruhi ESE yakni: pendidikan formal kewirausahaan (PFK), dukungan keluarga (DK), dan entrepreneurial personality (EP). Selanjutnya, penelitian ini akan menguji pengaruh ESE terhadap kebertahanan usaha mula-mula. Sampel dari penelitian ini adalah alumni program Studi Manajemen, Perguruan Tinggi Swasta (PTS) X di Kota Bandung yang telah mengambil mata kuliah kewirausahaan serta memiliki dan mengelola usaha sendiri. Pengambilan data menggunakan kuesioner close-ended dan teknik pengolahan data menggunakan SEM-PLS. Setelah itu, Focus Group Discussion (FGD) dilakukan untuk memvalidasi hasil pengolahan data secara statistik. Hasil penelitian menunjukkan bahwa: (1) EP berpengaruh positif dan signifikan terhadap ESE; dan (2) ESE berpengaruh positif dan signifikan terhadap kebertahanan usaha mula-mula. Kata kunci: entrepreneurial self-efficacy (ESE); entrepreneurial personality; kebertahanan usaha mula-mula.

Pelatihan Wirausaha Muda Berbasis Karakter: Upaya Mengatasi Pengangguran Melalui Pendekatan Ikigai Iskandarsyah, Triyana; Satyarini, Ria; Agung, Chris Petra; Tiffani, Ignasia; Anggita, Meidila; Teressia, Angela
Jurnal Dharma Bhakti Ekuitas Vol. 10 No. 1 (2025): Jurnal Dharma Bhakti Ekuitas
Publisher : Universitas Ekuitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/p3m.v10i1.1019

Youth unemployment remains a pressing issue in Indonesia, largely due to limited formal job opportunities and the insufficient readiness of graduates to adapt to an increasingly dynamic labor market. This condition calls for an alternative solution through the promotion of entrepreneurship, not merely as a means of economic gain but as a pathway toward value, meaning, and sustainable living. This Community Service Program aimed to cultivate an entrepreneurial mindset rooted in self-reflection and life purpose awareness by strengthening participants’ critical thinking, self-confidence, responsibility, and understanding of the ikigai concept, which covers achieving balance among what one loves, is good at, what society needs, and what can provide income. The program was implemented through a participatory approach involving self-reflection, group discussions, simple business simulations, and interactive lectures. The results revealed strong enthusiasm and engagement from participants, along with improvements in logical reasoning, risk-taking ability, and task discipline. Moreover, the integration of ikigai helped participants discover business directions aligned with their passions and personal values, resulting in more meaningful and sustainable ventures. Overall, this program successfully fostered awareness that entrepreneurship is not merely a solution to unemployment but a way to create a productive, purposeful, and socially valuable life. Keywords: character development, entrepreneurial mindset, ikigai, unemployment, youth entrepreneurship. Abstrak Tingkat pengangguran di kalangan generasi muda masih menjadi tantangan serius di Indonesia, khususnya akibat keterbatasan lapangan kerja formal dan ketidaksiapan lulusan menghadapi tuntutan dunia kerja yang dinamis. Kondisi ini menuntut adanya alternatif solusi melalui penguatan semangat kewirausahaan yang tidak hanya berorientasi pada keuntungan ekonomi, tetapi juga pada nilai, makna, dan keberlanjutan hidup. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan menumbuhkan pola pikir kewirausahaan (entrepreneurial mindset) yang berakar pada refleksi diri dan kesadaran makna hidup melalui penguatan kemampuan berpikir kritis, rasa percaya diri, tanggung jawab, serta pemahaman konsep ikigai, yakni keseimbangan antara apa yang dicintai, dikuasai, dibutuhkan masyarakat, dan dapat menjadi sumber penghidupan. Pelaksanaan kegiatan menggunakan pendekatan partisipatif melalui refleksi diri, diskusi kelompok, simulasi bisnis sederhana, dan penyampaian materi interaktif. Hasil kegiatan menunjukkan bahwa peserta mengikuti seluruh rangkaian dengan antusias, menunjukkan peningkatan dalam kemampuan berpikir logis, keberanian mengambil risiko, serta kedisiplinan dalam menyelesaikan tugas. Selain itu, penerapan ikigai membantu peserta menemukan arah usaha yang sesuai dengan passion dan nilai pribadi, sehingga wirausaha yang dijalankan menjadi lebih bermakna dan berkelanjutan. Secara keseluruhan, kegiatan ini berhasil menumbuhkan kesadaran baru bahwa kewirausahaan bukan semata jalan keluar dari pengangguran, tetapi juga sarana mewujudkan kehidupan yang produktif, bernilai, dan berkontribusi bagi sesama. Kata kunci: pengembangan karakter, pola pikir kewirausahaan, ikigai, penganggugran, kewirausahaan muda.

Title

Found 19 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 19 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 19 Documents
Search