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All Journal Jurnal Manajemen Bisnis Eka Prasetya International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Social And Economics Research Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Proceedings of The International Conference on Business and Economics journal of social and economic research
Adelina Lubis
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Awareness of the Brand in Sayum Saba Village through Social Media Marketing and Tourist Attraction Building Sekar Chalifah Segara; Ihsan Effendi; Adelina Lubis
Proceeding of The International Conference on Business and Economics Vol. 2 No. 1 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i1.1849

Abstract

Sayum Saba Village is one of the tourist villages in Karo Regency, North Sumatra, which has interesting natural and cultural tourism potential. However, the public is still not familiar with this village very much. Dengan menggunakan quantitative methods with a descriptive approach, this study aims to analyze the influence of social media marketing and tourist attractions on brand awareness of Sayum Saba Village. The findings show that social media marketing and tourist attractions have a positive impact on brand awareness of Sayum Saba Village. In order to promote tourist villages, this research suggests that Sayum Saba Village create natural and cultural tourist attractions, work with influencers and travel bloggers, and step up the quantity and quality of its social media marketing. It is envisaged that this study will assist Sayum Saba Village in raising its profile and drawing in more visitors.
STUDI EMPIRIS : DAMPAK AKSESIBILITAS DAN CITRA DESTINASI TERHADAP KEINGINAN BERKUNJUNG KEMBALI KE PEMANDIAN ALAM SEMBAHE Siti Anggiani; Adelina Lubis; Muhammad Akbar Siregar
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4324

Abstract

Penelitian ini bertujuan untuk menganalisis dampak aksesibilitas dan citra destinasi terhadap keinginan berkunjung kembali ke Pemandian Alam Sembahe. Metode penelitian yang digunakan adalah kuantitatif dengan teknik pengumpulan data melalui survei terhadap 98 responden yang pernah berkunjung ke Pemandian Alam Sembahe. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa aksesibilitas dan citra destinasi memiliki pengaruh yang signifikan terhadap keinginan berkunjung kembali ke Pemandian Alam Sembahe. Aksesibilitas yang mudah dijangkau dan citra destinasi yang positif akan meningkatkan keinginan wisatawan untuk berkunjung kembali.Implikasi penelitian ini adalah pentingnya menjaga dan meningkatkan aksesibilitas serta citra destinasi Pemandian Alam Sembahe untuk meningkatkan jumlah wisatawan yang berkunjung kembali. Hal ini dapat dilakukan dengan memperbaiki infrastruktur jalan, menyediakan fasilitas yang lengkap, dan melakukan promosi yang efektif untuk meningkatkan citra destinasi.
Pengaruh strategi oprasional The Influence of Operational Strategy, Human Resource Management, and Technology Utilization on the Efficient Performance of Mochi Food MSMEs at MMTC Raya Market Paula Florensia Munthe; Aprinawati; Adelina Lubis; Etri br Kaban
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.606

Abstract

The purpose of this study is to examine how technology use, humanresource management (HRM), and operational strategies affect the operationalefficiency performance of MSMEs in the food industry in Pasar Raya MMTC.Questionnaires were given to MSME operators at the Mochi Jinels store in PasarRaya MMTC in order to gather data using a quantitative approach. To investigatethe combined effects of these three parameters on operational efficiency,multiple linear regression analysis was used. While HRM management does notsignificantly affect MSME food industry efficiency, the results demonstrate thatoperational strategies and technology utilization do. Although HRM issuescontinue to be a barrier, it is anticipated that the combination of suitable tacticsand efficient technology use will improve operational efficiency. In order to boostcompany growth and sustainability in the traditional food industry, MSMEoperators and policymakers can benefit greatly from these findings as theyformulate more effective development strategies.
PENGARUH HEDONIC MOTIVATION, INFLUENCER MARKETING DAN FOMO TERHADAP PURCHASE DECISIONS BONEKA LABUBU (STUDI KASUS PADA GEN Z DI KECAMATAN MEDAN SUNGGAL) Krison Parulian Sahala Tua Pasaribu; Siti Alhamra Salqaura; Adelina Lubis
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.886

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Hedonic Motivation, Influencer Marketing, dan FoMO (Fear of Missing Out) terhadap Purchase Decisions Boneka Labubu pada generasi Z di Kecamatan Medan Sunggal. Penelitian ini menggunakan metode asosiatif dengan pendekatan kuantitatif, yang berlandaskan pada prinsip positivisme, untuk menganalisis hubungan antar variabel. Populasi dalam penelitian ini adalah masyarakat Gen Z berusia 13–28 tahun di Medan Sunggal, dengan total populasi sebesar 31.986 orang. Peneliti menggunakan teknik probability sampling dengan pendekatan proportionate stratified random sampling dan memperoleh 100 responden sebagai sampel. Pengumpulan data dilakukan melalui kuesioner, serta didukung dengan literatur dari buku, jurnal, dan sumber internet. Hasil analisis menunjukkan bahwa: (1) Hedonic Motivation berpengaruh positif dan signifikan terhadap keputusan pembelian; (2) Influencer Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian; (3) FoMO juga berpengaruh positif dan signifikan terhadap keputusan pembelian; dan (4) secara simultan, ketiga variabel tersebut berpengaruh positif dan signifikan terhadap keputusan pembelian Boneka Labubu di kalangan Gen Z di Kecamatan Medan Sunggal.
PENGARUH HEDONIC MOTIVATION, INFLUENCER MARKETING DAN FOMO TERHADAP PURCHASE DECISIONS BONEKA LABUBU (STUDI KASUS PADA GEN Z DI KECAMATAN MEDAN SUNGGAL) Krison Parulian Sahala Tua Pasaribu; Siti Alhambra Salqaura; Adelina Lubis
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.886

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Hedonic Motivation, Influencer Marketing, dan FoMO (Fear of Missing Out) terhadap Purchase Decisions Boneka Labubu pada generasi Z di Kecamatan Medan Sunggal. Penelitian ini menggunakan metode asosiatif dengan pendekatan kuantitatif, yang berlandaskan pada prinsip positivisme, untuk menganalisis hubungan antar variabel. Populasi dalam penelitian ini adalah masyarakat Gen Z berusia 13–28 tahun di Medan Sunggal, dengan total populasi sebesar 31.986 orang. Peneliti menggunakan teknik probability sampling dengan pendekatan proportionate stratified random sampling dan memperoleh 100 responden sebagai sampel. Pengumpulan data dilakukan melalui kuesioner, serta didukung dengan literatur dari buku, jurnal, dan sumber internet. Hasil analisis menunjukkan bahwa: (1) Hedonic Motivation berpengaruh positif dan signifikan terhadap keputusan pembelian; (2) Influencer Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian; (3) FoMO juga berpengaruh positif dan signifikan terhadap keputusan pembelian; dan (4) secara simultan, ketiga variabel tersebut berpengaruh positif dan signifikan terhadap keputusan pembelian Boneka Labubu di kalangan Gen Z di Kecamatan Medan Sunggal.
ANALYSIS OF FACTORS INFLUENCING INCOME FROM RICE (Oryza Sativa L.) FARMING IN PANGARIBUAN DISTRICT, NORTH TAPANULI DISTRICT, NORTH SUMATRA PROVINCE Waty Marlinang Pakpahan; Adelina Lubis; Buhari Sibuea
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.380

Abstract

Rice farming income is the difference between revenue and all costs of rice farming. This study aims to identify and analyze the factors that influence the income of lowland rice farming in Pangaribuan District, North Tapanuli Regency, North Sumatra Province. The type of research used in this research is quantitative research. The population used in this study were lowland rice farmers in Pangaribuan District, North Tapanuli Regency, North Sumatra Province with a total sample of 80 lowland rice farmers. The data analysis method used is multiple linear regression analysis. The results of the research show that the real income received by rice farmers in Pangaribuan District, North Tapanuli Regency tends to increase with an average income of around Rp. 35,230,000/year. The average income received is IDR 20,100,000 – IDR 30,000,000 per harvest, the average land area is 0.5-0.7 per hectare, the average selling price is IDR 10,000. – IDR 11,000 per harvest, average capital IDR 10,100,000 – IDR 15,000,000 per production, average labor 1-3 people, use of fertilizer using urea fertilizer and average production costs IDR 3,100,000. – Rp. 5,000,000 per production. Partially, land area, selling price, production results, capital, labor, fertilizer and production costs have a significant effect on the income of lowland rice farming in Pangaribuan District, North Tapanuli Regency, North Sumatra Province. Simultaneously, land area, selling price, production results, capital, labor, fertilizer and production costs have a significantly significant effect on the income of lowland rice farming in Pangaribuan District, North Tapanuli Regency, North Sumatra Province..
Co-Authors Aprinawati, Aprinawati Effendi, Ihsan Etri Br Kaban Krison Parulian Sahala Tua Pasaribu Mhd.Buhari Sibuea Muhammad Akbar Siregar Paula Florensia Munthe Salqaura, Siti Alhamra Sekar Chalifah Segara Siti Alhambra Salqaura Siti Anggiani Waty Marlinang Pakpahan