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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis EDUCTUM: Journal Research Economic: Journal Economic and Business
Samosir, Nus Dencoco
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Language Proficiency in Standard and Non-Standard Language Among Students of The Faculty of Economics, State University of Medan Lubis, Fitriani; Nathanael, Kalfani; Samosir, Nus Dencoco; Regar, Santa Gresella Br; Maharani, Wasima Agita; Khairunnisha, Zainka
EDUCTUM: Journal Research Vol. 2 No. 6 (2023): EDUCTUM: Journal Research
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejr.v2i6.406

Abstract

The use of proper and standard Indonesian language in the current modern era has been increasingly eroded. This can be observed from the proliferation of slang or foreign languages, especially among young people. The purpose of this research is to determine the proficiency of using proper Indonesian language among young people, particularly students in the Faculty of Economics at Universitas Negeri Medan. The Data Analysis Technique used is qualitative data analysis conducted in accordance with a phenomenological approach. Through purposive sampling, the research sample consists of 10 students from the Faculty of Economics at Universitas Negeri Medan who use both proper and non-standard language in Indonesian. This sample aims to depict the characteristics of the research population. The research findings conclude that the existence of the Indonesian language faces significant challenges in the modern era. The emergence of non-standard language, influenced by assimilation with foreign languages and media influence, has shifted the understanding and usage of correct Indonesian language.
PENGARUH EFEKTIVITAS STRATEGI PEMASARAN DENGAN METODE MARKETING MIX TERHADAP KEPUASAN PELANGGAN GOJEK Sinaga, Anastasia; Samosir, Nus Dencoco; Maharani3, Wasima Agita; Hia, Tasya Bernatha; Pakpahan5, Rosinta; Ananda, Rizki
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 15, No 1 (2020): JURNAL PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v15i1.51709

Abstract

Penelitian ini bertujuan untuk menginvestigasi dampak strategi pemasaran dengan metode bauran pemasaran terhadap kepuasan pelanggan dalam konteks Gojek, platform layanan ojek online dan pengiriman terkemuka. Penelitian ini berfokus pada komponen bauran pemasaran termasuk produk, harga, promosi, dan tempat (distribusi), serta dampak masing-masing komponen terhadap kepuasan pelanggan. Penelitian ini menunjukkan bahwa dalam konteks Gojek, efektivitas unsur bauran pemasaran yaitu produk dan tempat (distribusi) secara positif dan signifikan mempengaruhi kepuasan pelanggan. Namun harga dan promosi yang dikeluarkan tidak berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Berdasarkan hasil Uji F dapat diketahui bahwa 42,013 > 2,46 dengan signifikansi 0.001 < 0,05. Dengan demikian dapat ditarik kesimpulan bahwa produk, harga, promosi, dan tempat (distribusi) secara bersama-sama (simultan) berpengaruh positif dan signifikan terhadap kepuasan pelanggan.Kata Kunci: Bauran Pemasaran, Produk, Harga, Promosi, dan Tempat
Design and Development of Motion Graphic Promotional Video Content to Elevate Brand Exposure and Customer Engagement on the Instagram Platform @senji_id Samosir, Nus Dencoco; Hidayat, Ahmad
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.995

Abstract

This study aims to develop promotional video content using motion graphics to enhance brand exposure and customer engagement on the Instagram account @senji_id. Initial data indicated that both the reach rate and engagement rate of the account were relatively low, highlighting the need for more engaging and relevant content strategies. The research employed a Research and Development (R&D) method with a Waterfall Model approach, which includes stages such as needs analysis, design, implementation, testing, deployment, and evaluation. Content validation was carried out by media and marketing experts, with results indicating that the developed videos were deemed suitable for publication. After being uploaded, the content showed an average increase in reach rate of 5.31% and engagement rate of 7.9%, categorized as very high. These findings demonstrate that motion graphics are an effective format for promotional content to improve business social media performance, particularly in building brand exposure and customer engagement.
PENGARUH EFEKTIVITAS STRATEGI PEMASARAN DENGAN METODE MARKETING MIX TERHADAP KEPUASAN PELANGGAN GOJEK Sinaga, Anastasia; Samosir, Nus Dencoco; Maharani3, Wasima Agita; Hia, Tasya Bernatha; Pakpahan5, Rosinta; Ananda, Rizki
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol. 15 No. 1 (2020): JURNAL PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v15i1.51709

Abstract

Penelitian ini bertujuan untuk menginvestigasi dampak strategi pemasaran dengan metode bauran pemasaran terhadap kepuasan pelanggan dalam konteks Gojek, platform layanan ojek online dan pengiriman terkemuka. Penelitian ini berfokus pada komponen bauran pemasaran termasuk produk, harga, promosi, dan tempat (distribusi), serta dampak masing-masing komponen terhadap kepuasan pelanggan. Penelitian ini menunjukkan bahwa dalam konteks Gojek, efektivitas unsur bauran pemasaran yaitu produk dan tempat (distribusi) secara positif dan signifikan mempengaruhi kepuasan pelanggan. Namun harga dan promosi yang dikeluarkan tidak berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Berdasarkan hasil Uji F dapat diketahui bahwa 42,013 > 2,46 dengan signifikansi 0.001 < 0,05. Dengan demikian dapat ditarik kesimpulan bahwa produk, harga, promosi, dan tempat (distribusi) secara bersama-sama (simultan) berpengaruh positif dan signifikan terhadap kepuasan pelanggan.Kata Kunci: Bauran Pemasaran, Produk, Harga, Promosi, dan Tempat
Co-Authors Ahmad Hidayat Fitriani Lubis Hia, Tasya Bernatha Khairunnisha, Zainka Maharani, Wasima Agita Maharani3, Wasima Agita Nathanael, Kalfani Pakpahan5, Rosinta Regar, Santa Gresella Br Rizki Ananda Sinaga, Anastasia