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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis EDUCTUM: Journal Research Economic: Journal Economic and Business
Hia, Tasya Bernatha
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis of Methods to Correct Indonesian Language Spelling Errors in Thesis Writing Among Students of State University of Medan Lubis, Fitriani; Safitri, Nurdina; Gultom, Paskah Monika Putri; Dwijaya, Nadiah; Dalimunthe, Mhd Sarwadin Ansori; Hia, Tasya Bernatha; Azhar, Fadly; Hutapea, Febrian P; Sianipar, Rosdintan Maria Melani
EDUCTUM: Journal Research Vol. 2 No. 6 (2023): EDUCTUM: Journal Research
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejr.v2i6.407

Abstract

This text discusses the editing of Indonesian language manuscripts using various linguistic techniques, encompassing on-screen and manual editing. Academic and developer-created editing applications for Android-based apps and web pages facilitate on-screen editing. Notable programs include jasa.id, lektur.id, typoonline.com, typograp.com, and SIPEBI (Indonesian Spelling Editing). These applications provide features to enhance the editing process for Indonesian language users, each having distinct strengths and weaknesses. They detect elements like standardized and non-standardized words, spelling variations, including capitalization, prepositions, numbers, and typing errors. Generalizing these aspects across sections is challenging, necessitating varied handling and corrections for each text or document. While these programs streamline editing, manual editing remains crucial due to unknown factors. Despite its time-consuming nature, manual editing excels in accuracy and coverage. In summary, these applications play a valuable role, but manual editing is indispensable for comprehensive and precise language refinement.
PENGARUH EFEKTIVITAS STRATEGI PEMASARAN DENGAN METODE MARKETING MIX TERHADAP KEPUASAN PELANGGAN GOJEK Sinaga, Anastasia; Samosir, Nus Dencoco; Maharani3, Wasima Agita; Hia, Tasya Bernatha; Pakpahan5, Rosinta; Ananda, Rizki
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 15, No 1 (2020): JURNAL PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v15i1.51709

Abstract

Penelitian ini bertujuan untuk menginvestigasi dampak strategi pemasaran dengan metode bauran pemasaran terhadap kepuasan pelanggan dalam konteks Gojek, platform layanan ojek online dan pengiriman terkemuka. Penelitian ini berfokus pada komponen bauran pemasaran termasuk produk, harga, promosi, dan tempat (distribusi), serta dampak masing-masing komponen terhadap kepuasan pelanggan. Penelitian ini menunjukkan bahwa dalam konteks Gojek, efektivitas unsur bauran pemasaran yaitu produk dan tempat (distribusi) secara positif dan signifikan mempengaruhi kepuasan pelanggan. Namun harga dan promosi yang dikeluarkan tidak berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Berdasarkan hasil Uji F dapat diketahui bahwa 42,013 > 2,46 dengan signifikansi 0.001 < 0,05. Dengan demikian dapat ditarik kesimpulan bahwa produk, harga, promosi, dan tempat (distribusi) secara bersama-sama (simultan) berpengaruh positif dan signifikan terhadap kepuasan pelanggan.Kata Kunci: Bauran Pemasaran, Produk, Harga, Promosi, dan Tempat
Development of Instagram Promotional Content Management to Increase Customer Engagement on the Social Media Account @Upagordanghealing_Elfrida.Sitohang Hia, Tasya Bernatha; Aprinawati, Aprinawati
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1264

Abstract

This research and development was motivated by the suboptimal management of promotional content on Instagram in increasing customer engagement (likes, comments, and shares) on the @upagordanghealing_elfrida.sitohang account. The purpose of this study was to develop promotional content in the form of photos and videos. This study used the Rapid Application Development (RAD) development model which consists of four main stages: Planning, User Design, Construction, and Cut Over. The subject of the research was the Instagram account @upagordanghealing_elfrida.sitohang, with a total of 30 contents uploaded during the development process. Data collection techniques included observation, interviews, document analysis, and descriptive statistics. A total of 30 new contents (25 videos and 5 photos) were produced and uploaded on a schedule while maintaining a consistent visual identity. After implementation, there was a significant increase in customer engagement, with an Engagement Rate (ER) reaching 169% and a reach of 15%. These findings indicate that good promotional content management can effectively increase audience interest and engagement.
PENGARUH EFEKTIVITAS STRATEGI PEMASARAN DENGAN METODE MARKETING MIX TERHADAP KEPUASAN PELANGGAN GOJEK Sinaga, Anastasia; Samosir, Nus Dencoco; Maharani3, Wasima Agita; Hia, Tasya Bernatha; Pakpahan5, Rosinta; Ananda, Rizki
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol. 15 No. 1 (2020): JURNAL PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v15i1.51709

Abstract

Penelitian ini bertujuan untuk menginvestigasi dampak strategi pemasaran dengan metode bauran pemasaran terhadap kepuasan pelanggan dalam konteks Gojek, platform layanan ojek online dan pengiriman terkemuka. Penelitian ini berfokus pada komponen bauran pemasaran termasuk produk, harga, promosi, dan tempat (distribusi), serta dampak masing-masing komponen terhadap kepuasan pelanggan. Penelitian ini menunjukkan bahwa dalam konteks Gojek, efektivitas unsur bauran pemasaran yaitu produk dan tempat (distribusi) secara positif dan signifikan mempengaruhi kepuasan pelanggan. Namun harga dan promosi yang dikeluarkan tidak berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Berdasarkan hasil Uji F dapat diketahui bahwa 42,013 > 2,46 dengan signifikansi 0.001 < 0,05. Dengan demikian dapat ditarik kesimpulan bahwa produk, harga, promosi, dan tempat (distribusi) secara bersama-sama (simultan) berpengaruh positif dan signifikan terhadap kepuasan pelanggan.Kata Kunci: Bauran Pemasaran, Produk, Harga, Promosi, dan Tempat
Co-Authors Aprinawati, Aprinawati Dalimunthe, Mhd Sarwadin Ansori Dwijaya, Nadiah Fadly Azhar Fitriani Lubis Gultom, Paskah Monika Putri Hutapea, Febrian P Maharani3, Wasima Agita Pakpahan5, Rosinta Rizki Ananda Safitri, Nurdina Samosir, Nus Dencoco Sianipar, Rosdintan Maria Melani Sinaga, Anastasia