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All Journal Jurnal Kesmas dan Gizi (JKG) DECODE: Jurnal Pendidikan Teknologi Informasi E-JRM Jurnal Pengmas Kestra (JPK) Nusantara Entrepreneurship and Management Review
Damayanti, Erika
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Other

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Journal : E-JRM

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Pengaruh Youtuber Gadget Review, Desain, Customer Trust dan Kelengkapan Fitur Terhadap Minat Beli Smartphone Samsung Damayanti, Erika; Rizal, Mohammad; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of YouTuber gadget reviews, design, customer trust and completeness of features on Samsung smartphone buying interest". Using a quantitative approach, this research was conducted among students of the Islamic University of Malang. Data collection methods include distributing questionnaires via googleform to respondents. The sample used was 86 respondents. The results showed that YouTuber gadget reviews did not have a significant influence on Samsung smartphone buying interest, design did not have a significant influence on Samsung smartphone buying interest, customer trust had a significant influence on Samsung smartphone buying interest, and feature completeness had a significant influence on Samsung smartphone buying interest. This research provides valuable insights for Samsung's smartphone company in designing effective marketing strategies amid intense competition in the technology industry. Keywords: Youtuber Gadegt Review, Design, Customer Trust, Feature Completeness and Purchase Interest
Co-Authors Amelia, Lidia Anik Vega Vitianingsih Ginting, Raynald Ignasius Ginting, Wira Maria Harris Rambey Hengki Suhartoyo, Hengki Ita Athia Jannah, Nurul Miftakul Lidya Maukar, Anastasia Manurung, Jelita Mohammad Rizal, Mohammad Najiyah, Nabilatun Nur Asitah Raini Panjaitan Raisha Octavariny Sa'diyah, Chabibahtus Slamet Kacung, Slamet Wahidatuzzahroh, Eva