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All Journal Jurnal EMT KITA JURNAL PENDIDIKAN TAMBUSAI Jurnal Ekonomi dan Bisnis ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Journal of Artificial Intelligence and Digital Business
Mansur, Yuwarman
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Religion Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences

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Analisis Implementasi Program Tabungan Haji Pelajar melalui Edukasi Haji sejak Dini di SDN 03 Pakan Kurai Putri, Khoriyatus Solehah; Mansur, Yuwarman
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.10002

Abstract

The Student Hajj Savings Program is an Islamic banking innovation that functions as a means of fund mobilization as well as a medium for hajj education from an early age. However, the low habit of saving and the limited understanding of students regarding hajj planning indicate that the implementation of this program has not been optimal. This study aimed to analyze the implementation of the Student Hajj Savings Program through hajj education from an early age at SDN 03 Pakan Kurai. This study used a descriptive qualitative approach with the CIPP evaluation model (Context, Input, Process, Product). Data were collected through interviews, observation, and documentation. The results showed that the program had been implemented fairly well and was relevant to students’ needs. In the context aspect, the program was in accordance with the condition of students’ low financial literacy. In the input aspect, the program was supported by a savings product based on a flexible and easily accessible wadiah contract. In the process aspect, the program was implemented routinely but was not yet optimal due to limited socialization and continuous assistance. In the product aspect, the program had a positive impact on increasing awareness of saving and basic understanding of hajj, although fund accumulation was not yet maximized. The conclusion of this study emphasizes that the success of the Student Hajj Savings Program is determined not only by product design but also by synergy among the bank, school, and parents. The implications of this study indicate the importance of strengthening continuous education and increasing parental involvement to optimize the program as a medium for Islamic financial literacy and character education from an early age.
Analisis Implementasi Marketing Public Relations (MPR) dalam Upaya Meningkatkan Penjualan Produk Tabungan Batara IB pada BTN KCPS Bukittinggi Elpionita, Pindia; Mansur, Yuwarman
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.10284

Abstract

The suboptimal implementation of Marketing Public Relations (MPR) at BTN KCPS Bukittinggi, marked by limited human resources, insufficient use of social media, and low public understanding of Islamic banking products, has affected fluctuations in sales of the Tabungan Batara iB product amid increasing competition among financial institutions. This study aims to analyze the implementation of Marketing Public Relations through various MPR activities in increasing sales of the Tabungan Batara iB product at BTN KCPS Bukittinggi. This study used a qualitative approach with data collection techniques through observation, interviews, and documentation. The research informants consisted of the management and employees of BTN KCPS Bukittinggi as well as several customers. The data were analyzed using the Miles and Huberman interactive model, which includes data reduction, data display, and conclusion drawing. The results showed that the implementation of Marketing Public Relations at BTN KCPS Bukittinggi had been carried out through several activities, namely publications, events, sponsorship, community service, and identity media. However, its implementation was not yet fully optimal because it still faced obstacles in the form of limited human resources specifically handling MPR, insufficient use of social media, and low public understanding of Islamic banking products. The conclusion of this study affirms that MPR optimization is needed to strengthen marketing communication, improve public understanding, and support sales of the Tabungan Batara iB product. These findings provide practical implications for BTN KCPS Bukittinggi in strengthening public relations-based marketing communication strategies, particularly through increasing human resource capacity and using social media more effectively.
Co-Authors Adelina, Silvi Novia Amsah Hendri Doni Baginda Parsaulian Elpionita, Pindia Fitri Yani Gina Havieza Elmizan Gusrianti, Gusrianti M. Imamuddin Nurani, Khadijah Nusantara, Noufal Pratama, Rahmadhini Putri Maharani Putri, Khoriyatus Solehah Raisa, Rizka Ridha, Sofia Rini Elvira Rusyaida, Rusyaida SRI RAHAYU Zulfira, Putri Arrasy Avivah