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Rasyad, Rizky Zakariyya
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Evaluasi Penerapan Pembayaran Digital Pada Sektor Wisata di Kota Samarinda Rasyad, Rizky Zakariyya; Madani, Muhammad Nur; Faradila, Naila
Nusantara Innovation Journal Vol. 2 No. 1 (2023): December
Publisher : Badan Pengembangan Sumber Daya Manusia Provinsi Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70260/nij.v2i1.25

Abstract

Penelitian ini bertujuan untuk menganalisis penggunaan digital payment pada sector pariwisata di Kalimantan Timur. Metode penelitian yang digunakan adalah deskriptif kualitatif. Sumber data diperoleh dari hasil observasi dan studi literatur. Observasi dilakukan berdasarkan data BPS (2022). Hasil penelitian menunjukkan bahwa penggunaan system pembayaran telah mengalami evolusi sejak jaman barter hingga system digital payment. Penggunaan system digital payment banyak memberikan beberapa manfaat. Adapun manfaat penggunaan digital payment dapat dirasakan baik oleh pelaku usaha sendiri maupun oleh konsumen. Dengan demikian penggunaan digital payment mampu meningkatkan efektivitas dan efesiensi khususnya bagi pelaku UMKM. Hasil observasi menunjukkan 22 destinasi wisata yang diangkat ada 7 destinasi wisata yang sudah menerapkan pembayaran secara digital menggunakan scan QRIS untuk mamasuki tempat wisata. Kesimpulan dari penelitianini bahwa perlu dilakukan evaluasi yang lebih mendalam lagi terkait kendala penggunaan digital payment khususnya pada sector pariwisata guna meweujudkan digital tourism.
Integrasi Perubahan Temporal dalam Bisnis Digital: Pendekatan Teori Proses dan Pemodelan Berbasis Agen dalam Era Transformasi Digital Rasyad, Rizky Zakariyya; Mawardah, Putri Nuraini
Jurnal Manajemen dan Teknologi Vol. 3 No. 1 (2026): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jmt.v3i1.1861

Abstract

The study aims to analyze temporal change in digital business through the integration of process theory and agent-based modeling. The approach is used to understand how technology adoption evolves over time through the interaction of user perception, network influence, and organizational response. The research method consists of two stages, namely process mapping and simulation of technology adoption involving 200 agents classified as innovators, early majority, and late majority. Key variables include perceived ease of use, perceived usefulness, network influence, and system usage level. Simulation results show an increase in adopters from 20 agents at T0 to 180 agents at T3, accompanied by a rise in average perceived ease of use from 3.5 to 4.5 and perceived usefulness from 3.6 to 4.6. Network effects accelerate adoption, especially after innovators establish usage legitimacy for other groups. Findings indicate that digital transformation progresses gradually and is shaped by the interaction among actors, technology, and organizational readiness. The integration of process theory and agent-based modeling supports adaptive strategy, strengthens organizational resilience, improves digital business performance, enables more effective decision-making, and sustains adoption processes within rapidly changing digital environments.
Co-Authors Agoestyowati, Redjeki Ahmad Rizani, Ahmad Faradila, Naila Hakim, Ayub Lukman Hasian, Irene Lina Budiarti, Lina Madani, Muhammad Nur Mardiani, Eri Mawardah, Putri Nuraini Musyafa, Fahrul Naila, Naila Faradila Nuraini Mawardah, Putri Pahrudin, Pajar Palayukan, Teresa Dominika Rahmah, Azkia Renni Mayasari Sri Sulistyawati, Upik Tumbel, Yosia Jeremy Ferdy