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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen Dan Akuntansi Medan Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Hikamatzu Journal of Multidisciplinary Research GoodWill Journal of Economics, Management, and Accounting Ekopedia: Jurnal Ilmiah Ekonomi Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Juwani
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Pengaruh Sosial Media Influencer Terhadap Perilaku Konsumen Dalam Memilih Produk Fashion Di Toko Putri Agata Juwani; Sugeng Widakdo; Ovriyadin
Hikamatzu | Journal of Multidisciplinary Vol. 2 No. 2 (2025): Multidisciplinary Approach
Publisher : Hikamatzu | Journal of Multidisciplinary

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Abstract

The purpose of this study is to determine whether Social Media Influencers have a significant influence on consumer behavior in choosing fashion products at Putri Agata Store. The type of research is associative, the research instrument uses a questionnaire with a Likert scale. The population used is all consumers who have shopped at Putri Agata Store whose number is unknown, the number of samples in this study was 80 respondents with a sampling technique that is purposive sampling. Data collection techniques with observation, questionnaires, and literature studies. Data analysis techniques by conducting validity tests, reliability tests, simple linear regression tests, correlation coefficients, determination tests, and t tests. The results of this study indicate that there is an influence between Social Media Influencers on Consumer Behavior in choosing fashion products at Putri Agata Store
Co-Authors A Rahman Azhari Abdul Arif Aliah Pratiwi Aris Munandar Fapin Fatmah Faradila, Putri Aulia Hasanah, Nurfiratun Intana Lestari Ismunandar Iye, Risman Mawar Hidayanti Mei Karlina Muhajirin Muthiah, Hanifah Nurul Huda Ovriyadin Pratiwi, Aliah Puji Muniarty Rahmawati Raodatun Nadita, Nurbaity Selfania Sri Ernawati2 Sugeng Widakdo Syahraini Nabila Tadzkiraturaturrahmah