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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Cahaya Mandalika JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) Ilomata International Journal of Social Science Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen Dan Akuntansi Medan Journal of Mandalika Literature PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Hikamatzu Journal of Multidisciplinary Research GoodWill Journal of Economics, Management, and Accounting Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Ovriyadin
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Hikamatzu Journal of Multidisciplinary Research

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Pengaruh Sosial Media Influencer Terhadap Perilaku Konsumen Dalam Memilih Produk Fashion Di Toko Putri Agata Juwani; Sugeng Widakdo; Ovriyadin
Hikamatzu | Journal of Multidisciplinary Vol. 2 No. 2 (2025): Multidisciplinary Approach
Publisher : Hikamatzu | Journal of Multidisciplinary

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Abstract

The purpose of this study is to determine whether Social Media Influencers have a significant influence on consumer behavior in choosing fashion products at Putri Agata Store. The type of research is associative, the research instrument uses a questionnaire with a Likert scale. The population used is all consumers who have shopped at Putri Agata Store whose number is unknown, the number of samples in this study was 80 respondents with a sampling technique that is purposive sampling. Data collection techniques with observation, questionnaires, and literature studies. Data analysis techniques by conducting validity tests, reliability tests, simple linear regression tests, correlation coefficients, determination tests, and t tests. The results of this study indicate that there is an influence between Social Media Influencers on Consumer Behavior in choosing fashion products at Putri Agata Store
PENGARUH  INOVASI PRODUK DAN KEPUASAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA ABG GUMES KOTA BIMA Ovriyadin; Firdaus; Siti Asyitah
Hikamatzu | Journal of Multidisciplinary Vol. 2 No. 2 (2025): Multidisciplinary Approach
Publisher : Hikamatzu | Journal of Multidisciplinary

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Abstract

The research questions are 1) whether product innovation has a significant effect on purchasing decisions, 2) whether consumer satisfaction has a significant effect on purchasing decisions, and 3) whether product innovation and consumer satisfaction have a significant effect on purchasing decisions. This study aims to examine and determine the effect of product innovation on product purchasing decisions at ABG GUMES Bima City, and examine the effect of consumer satisfaction on purchasing decisions. Population is not known with certainty, therefore the sampling technique is done by purpusive sampling in determining the sample. The questionnaires that were successfully collected were 100 questionnaires. The results showed that there was a significant effect of product innovation on purchasing decisions. The variable of consumer satisfaction with purchasing decisions has no significant effect. Innovation must continue to be done to maintain product purchase decisions at ABG Gumes Bima City
Co-Authors Abal Karima Aliah Pratiwi Aliah Pratiwi Anindia Putri Fanisyah Aulia Putri Firdaus Haryani, Yunita Haryanti, Intisari Hasanah, Nurfiratun Ibadatur Rahman Intisari Haryanti Ismunandar Juwani M Syukur Dwiriansyah M. Rimawan M. Rimawan Marsya Humairah Mawar Hidayanti Musa Hubeis Nurul Huda Pratiwi, Aliah Puji Muniarty Rimawan, M Sagiratun, Safira Selfania Siti Asyitah Sri Ernawati Sugeng Aryadinata Sugeng Widakdo Tri Wahyuni Alifah WULANDARI