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All Journal Jurnal Terapan Abdimas Jurnal Dimensi Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jesya (Jurnal Ekonomi dan Ekonomi Syariah) BENING Jurnal Abdi Insani Jurnal EK dan BI JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Global Abdimas: Jurnal Pengabdian Masyarakat Journal MISSY (Management and Business Strategy) Journal of Management and Social Sciences Journal of Student Research Jurnal Pengabdian Masyarakat Bangsa LANCAH Jurnal Inovasi dan Tren Jurnal Publikasi Ekonomi dan Akuntansi
Haryanti, Intisari
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PENGARUH DIGITAL MARKETING DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA APLIKASI TIKTOK (STUDI PADA KONSUMEN DI KOTA BIMA) Mantika, Yuni; Haryanti, Intisari; Purnama, Ita
BENING Vol 10, No 1 (2023): MEI 2023
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v10i1.5441

Abstract

Abstrak : Penggunaan tiktok sebagai media pemasaran masih belum merata, para konsumen masih awam dalam membeli produk di aplikasi tiktok, karena aplikasi tiktok sendiri dikenal sebagai aplikasi hiburan yang menampilakan konten-konten video yang menarik. Produk yang ditawarkan pada aplikasi Tiktok lebih terjangkau dibandingkan dengan toko online lainnya. Sebagian besar pengguna Tiktok di kota bima yang menyatakan bahwa harga barang di Tiktok jauh lebih murah dari pada harga barang di marketplace lain. Populasi yang digunakan dalam penelitian ini yaitu seluruh pengguna Aplikasi Tiktok yang ada di Kota Bima yang tidak diketahui secara pasti jumlahnya (Unknown Population) dengan jumlah sampel 96 orang. Tehnik analisis yang digunakan yaitu uji validitas dan reliabilitas, uji koefisien korelasi dan koef determinasi, uji regresi berganda, uji T dan uji F. Berdasarkan hasil analisis statistik uji t variabel Digital marketing berpengaruh terhadap minat beli pada aplikasi tiktok (studi pada konsumen kota bima). Begitu juga variabel harga berpengaruh terhadap Minat Beli konsumen pada aplikasi tiktok (studi pada konsumen kota bima). Berdasarkan hasil uji f diketahui bahwa variabel Digital marketing dan harga berpengaruh terhadap minat beli konsumen pada aplikasi tiktok (studi pada konsumen kota bima). Kata Kunci: Digital Marketing, Harga dan Minat Beli Abstract : The use of tiktok as a marketing medium is still uneven, consumers are still unfamiliar with buying products on the tiktok application, because the tiktok application itself is known as an entertainment application that displays interesting video content. The products offered on the Tiktok application are more affordable than other online stores. Most Tiktok users in Kota Bima stated that the prices of goods on Tiktok were much cheaper than the prices of goods on other marketplaces. The population used in this study is all users of the Tiktok application in Bima City whose number is unknown (Unknown Population) with a sample size of 96 people. The analytical techniques used are validity and reliability tests, correlation coefficient tests and coefficient of determination, multiple regression tests, T tests and F tests. Based on the results of statistical analysis of the t test variable Digital marketing has an effect on buying interest in the tiktok application (studies on consumers in Bima city) . Likewise, the price variable has an effect on consumer buying interest in the tiktok application (a study of consumers in Kota Bima). Based on the results of the f test, it is known that digital marketing and price variables affect consumer buying interest in the tiktok application (studies in Bima city consumers). Keywords: Digital Marketing,Price and Purchase Interest
Penguatan Partisipasi Petani Melalui Penyuluhan Pertanian di Kecamatan Rasanae Timur Kota Bima Muniarty, Puji; Wulandari, Wulandari; Pratiwi, Aliah; Kusumayadi, Firmansyah; Haryanti, Intisari
GLOBAL ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2021): Mei 2021, GLOBAL ABDIMAS
Publisher : Unit Publikasi Ilmiah Perkumpulan Intelektual Madani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (983.75 KB) | DOI: 10.51577/globalabdimas.v1i1.77

Abstract

Penyuluh pertanian mendampingi petani dalam berusaha tani agar menjadi tahu, mau dan mampu mengelola usahanya sehingga menjadi usaha tani yang efisien dengan memanfaatkan sumberdaya alam yang ada, mampu meningkatkan produktivitas, dan pendapatan serta kesejahteraannya. Penguatan partisipasi menitikberatkan pada perubahan perilaku petani akan nampak pada peningkatan kompetensi pengelolaan usaha tani dan meningkatnya partisipasi petani mengikuti penyuluhan. Penyuluhan sistem LAKU (Latihan dan Kunjungan) yang berpola dyadic memadukan kepentingan top down dan bottom up dengan pendekatan komunikasi interpersonal maupun kelompok. Pemilihan lokasi Pengabdian Kepada Masyarakat (PKM) ini dilakukan secara sengaja (purposive) sesuai dengan sentra pengembangan usaha tani di Kota Bima. Proses pengabdian kepada masyarakat terkait partisipasi diukur melalui; kualitas dan kuantitas keterlibatan/partisipasi masyarakat mulai dari kegiatan kajian atau analisis masalah, perencanaan program, pelaksanakan program, serta keterlibatan dalam evaluasi secara berkelanjutan. Partisipasi tinggi menyebabkan pelaksanaan penyuluhan berorientasi kepada kebutuhan petani yang memperhatikan keberagaman lokal dan sumberdaya yang dimiliki. Pelaksanaan program dengan tingkat partisipasi tinggi juga dapat meningkatkan efisiensi dan pemanfaatan biaya.
PEMBERDAYAAN PENENUN TEMBE NGGOLI DI KABUPATEN BIMA (STUDI KASUS DESA LEU KAB.BIMA) Nurjulaifa, Nurjulaifa; Wulandari, Wulandari; Haryanti, Intisari
Journal MISSY (Management and Business Strategy) Vol 3 No 1 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v3i1.2048

Abstract

To make the community independent and develop the potentials possessed by the community, the community is not only the recipient of the results but must be actively involved and participate in development activities, so that independence is realized in the community. The traditional weaving of mbojo cloth is produced manually using traditional weaving tools, not machines. The type of research that will be used in this research is descriptive with a quantitative approach. A research method that describes the characteristics or phenomena of empowerment of tembe nggoli weavers in Bima Regency, especially for research involving research subjects from certain community groups, namely weavers in Leu Village, Bolo District, Bima Regency. Based on the results of the analysis and hypothesis testing, conclusions can be drawn in this study which states that there is empowerment of tembe nggoli weavers in Bima district.
PEMANFAATAN POTENSI KUNYIT DI DESA RABA WAWO MENJADI JAMU KUNYIT ASAM SEBAGAI MINUMAN SEHAT DAN KEKINIAN Haryanti, Intisari; Munandar, Aris; Ilham, Ilham; Yusuf, Muhammad; Muhajirin, Muhajirin; Jaenab, Jaenab
Jurnal Terapan Abdimas Vol 7, No 1 (2022)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/jta.v7i1.10953

Abstract

 Abstract. Raba village is one in Bima which is famous for its large turmeric yields in Wawo District. However, the processing carried out by the people of Raba Village is still very traditional, that is, they only sell their agricultural or plantation products without making other materials of economic value. STIE Bima KKN students gave one of their programs, namely empowering the Wawo village community by making turmeric in the manufacture of Wawo's typical sour turmeric herbal drink which is packaged well and has economic value in developing the community's economy. The methods used in Community Service (PKM) activities are preparation and observation, research and product formulation, and training and development. able to increase the knowledge, skills of the people of Raba Village and can add high economic value from the potential of existing turmeric. This can be seen from the changes in the economic pattern of the community, which initially only marketed and sold in traditional markets, with the presence of processed turmeric into healthy drinks, the community's economy can be improved, not only for the surrounding community, but also for the wider community. The results of this activity are highly appreciated by the Raba Village Government and the Wawo sub-district for having succeeded in forming entrepreneurial community groups as business partners and willing to process and develop turmeric as a basic ingredient of herbal medicine. Abstrak. Desa Raba merupakan salah satu di Bima yang terkenal  dengan hasil kunyit yang cukup besar di Kecamatan Wawo. Namun, pengolahan yang dilakukan oleh masyarakat Desa Raba masih sangat tradisional, yaitu hanya menjual hasil pertanian atau perkebunannya tersebut tanpa dibuat bahan lain yang bernilai ekonomis. Mahasiswa KKN STIE Bima memberikan salah satu programnya yaitu memberdayakan masyarakat desa wawo dengan menjadikan kunyit dalam pembuatan minuman jamu kunyit asam khas wawo yang dikemas dengan baik dan mempunyai nilai ekonomis dalam pengembangan perekonomian masyarakat. Metode yang digunakan pada kegiatan Pengabdian Kepada Masyarakat (PKM) yaitu persiapan dan observasi, riset dan formulsi produk , dan pelatihan dan pengembangan. mampu menambah pengetahuan, keterampilan masyarakat Desa Raba serta dapat menambah nilai ekonomis yang tinggi dari potensi kunyit yang ada. Hal tersebut terlihat dari adanya perubahan pola ekonomi masyarakat, yang semula hanya memasarkan dan menjual pada pasar tradisional, dengan adanya olahan kunyit menjadi minuman sehat, perekonomian masyarakat dapat ditingkatkan, bukan hanya pada masyarakat sekitar saja, namun pada khalayak masyarakat luas. Hasil dari kegiatan ini sangat di apresiasi oleh Pemerintah Desa Raba dan camat wawo karena telah berhasil membentuk kelompok masyarakat yang berwirausaha sebaga  mitra usaha dan mau mengolah serta mengembangkan kunyit sebagai bahan dasar jamu.  
PENGARUH STRATEGI PROMOSI MELALUI MEDIA INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PADA UMA GRILL CAFE Nisa, Sholichatun; Haryanti, Intisari; Ismunandar, Ismunandar
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 7 No 2 (2024): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v7i2.2131

Abstract

Penelitia ini bertujuan untuk meneliti tentang keputusan pembelian konsumen pada Uma Grill Cafe. Cafe ini menawarkan berbagai macam menu makanan dan minuman yang berkualitas untuk konsumen yang menyukai grill baik bersama teman, keluarga maupun rekan kerja. Usaha ini gencar melakukan promosi melalui media instagram dan melakukan postingan hampir di setiap bulannya di tiap tahun serta memiliki 721 pengikut. Penelitian ini menggunakan penelitian asosiatif dan Instrumen penelitian yang digunakan dalam penelitian ini adalah angket skala likert. Populasi yang digunakan dalam penelitian ini adalah konsumen yang mengikuti instagram Uma Grill sedangkan, besarnya sampel pada sebanyak 50 orang. Tehnik samplingnya dengan purposive, yang salah satu kriterianya adalah pernah berbelanja atau makan di Uma Grill Cafe. Teknik pengumpulan data yang digunakan adalah observasi, angket, dan tinjauan pustaka. Teknik analisis data yang digunakan adalah uji validitas, uji reliabilitas, analisis regresi linier Sederhana, koefisien korelasi, Uji Koefisien Determinasi, dan uji t. Hasil penelitian menunjukkan bahwa strategi promosi melalui media instagram secara signifikan berpengaruh terhadap keputusan pembelian Uma Grill Cafe.
THE IMPACT OF LIVE VIDIO THE IMPACT OF LIVE AND FREE SHIPPING AND PAY LATER VOUCHERS ON ONLINE BUYING INTEREST AT SHOPEE Haryanti, Intisari; Aryani, Feni; Mulya, khas Sukma
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1813

Abstract

The purpose of this study was to determine and analyze the effect of live video, free shipping promo and pay later on online purchasing decisions at Shopee. This study uses associative research using quantitative data sourced from primary data sources. The research instrument used in this study was a Likert scale questionnaire. The population used in this study were all Shopee users in the city of Bima whose exact number is unknown. Because the population is not known for certain, the Cochrane formula is used to determine the sample size in the unknown population, so that a sample of 96 people was obtained. the sample is Shopee users who have shopped using Shopee pay later and free shipping promos at least once. The data collection techniques used are observation, questionnaires, and literature review. The data analysis techniques used are validity tests, reliability tests, classical assumption tests (normality tests, multicollinearity tests, autocorrelation tests, heteroscedasticity tests), multiple linear regression analysis, multiple correlation coefficients, decision tests, f tests, and t tests. The results of the study show that live video, free shipping promos and pay later have a significant influence on online purchasing decisions on Shopee, both partially and simultaneously.
Persepsi Masyarakat Atas Penggunaan Transportasi Online (Studi Kasus Di Kota Bima) Muniarty, Puji; Rimawan, M; Ovriyadin, Ovriyadin; Haryanti, Intisari; Sulami, Neti
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 1 (2025): Artikel Riset Januari 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i1.1874

Abstract

Basically, there will definitely be pros and cons to the use of online transportation between Grab users. It is not surprising that currently the use of online transportation, commonly called grab, is in great demand by peoPle in Bima City, NTB, considering that currently Covid-19 is really troubling the psychology of the community. Covid-19 changes people's buying behavior because information is increasingly clear that the impact of Covid-19 shows a high mortality rate. So that people are limited by space and fear of interacting directly with sellers or consumers. The study population was users of online transportation with the use of sampling techniques, namely purposive sampling, quantitative approach, followed by in-depth interviews through interviews with 7 informants. The data analysis technique used the mix method, namely to measure the accuracy of the data statistically by using one sample test, while qualitatively by describing the results of the interview. The results of the study explain that the use of online transportation (GRAB) has a significant positive effect. Public perception is proven that it can influence people's views of online transportation. Because Grab provides services to the community, from performance to attributes it can affect public perceptions. The public perception of online transportation is good or bad, depending on the performance of the Grab drive it self.
Analisis Kualitas Layanan dalam Penerbitan Sertifikat Tanah pada Badan Pertanahan Kabupaten Bima Desy Jein; Haryanti, Intisari
LANCAH: Jurnal Inovasi dan Tren Vol. 1 No. 2 (2023): November
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ljit.v1i2.1444

Abstract

This study aims to determine and analyze the quality of service in the issuance of land certificates at the Bima District Land Agency by using a descriptive research type and choosing a Likert scale questionnaire as a research instrument. The population used in this study is all people who have used the services of issuing land certificates at the Bima Regency Land Agency whose number is unknown (Unknown Population) so as to obtain a sample of 73 respondents. The sampling technique was carried out by purposive sampling method. Data collection techniques used were observation, questionnaires and literature study. Data analysis techniques using validity test, reliability test and one sample t test. the results of the study show that the quality of service in issuing land certificates at the Bima Regency Land Agency is more than 70% of what is expected (good).
PEMANFAATAN MOL NIRA AREN DALAM MENDUKUNG PERTANIAN BERKELANJUTAN MELALUI PROGRAM PENYULUHAN DI KECAMATAN RASANAE TIMUR, KOTA BIMA Muniarty, Puji; Haryanti, Intisari; Rimawan, M; Ovriyadin, Ovriyadin; Wulandari, Wulandari
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1952

Abstract

The agricultural potential in East Rasanae District is also supported by plantation potential, one of which is palm trees. Palm sap produced is still sold in logs, so the shelf life is very low, resulting in damage and the product is wasted, resulting in low economic value. Based on observation visits and interviews with the Chair of KWT Mekar Sari, it was found that problems included a lack of quantity of chemical fertilizer and a lack of knowledge and skills of women farmers in processing and utilizing palm sap natural resources. Beginner Community Empowerment Program (PMP) which involves farmers, especially women farmers who are members of KWT Mekar Sari with a total of 30 members with an organic plant cultivation business that uses the home yard as business land and agricultural extension officers with support academic community as the initiator of agricultural transformation in Bima City by utilizing the potential of sap processing so that it is not wasted. The main objective of implementing Beginner Community Service with KWT Mekar Sari Partners is to achieve one of the MBKM programs at IKU2, IKU3, IKU5 & as a vehicle for mentoring women farmers. Activities using cooperative methods targeting women-KWT Mekar Sari. The results of the activity provide the benefit of increasing the knowledge and skills of partner members in processing palm sap mole & carrying out simple bookkeeping records, increasing the ability and knowledge of partner members in managing MSME businesses so that they have a good management system, realizing organizational management functions that can carry out duties and responsibilities effectively. clearly focused on partner members and increasing partners' knowledge & abilities in packaging and digital marketing via FB, WA and IG so as to increase competitiveness and expand the market and increase partner turnover.
Pengaruh Brand Ambassador Dan Lifestyle Terhadap Minat Belanja Online Melalui Marketplace Shopee Putry Ramadhoani; Haryanti, Intisari
Journal of Student Research Vol. 1 No. 5 (2023): September: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i5.1590

Abstract

Abstract. This study aims to determine and analyze the influence of brand ambassadors and lifestyle on online shopping interest through the Shopee marketplace. This type of associative research with primary data in and sourced from the research instrument in the form of a Likert-scale questionnaire so that the type of data used is quantitative data. The research population is all consumers who have shopped at Shopee whose number is not known with certainty. The sample of this research was 96 respondents using purposive sampling technique. data collected by observation, questionnaires and literature study. Data analysis techniques using validity test, reliability test, classic assumption test multiple regression, multiple correlation coefficient, t test and f test. The results of the study show that band ambassadors and lifestyle have a significant effect on online shopping interest through the Shopee marketplace.
Co-Authors AA Sudharmawan, AA Amalia, Raisya Aris Munandar Desy Jein Hidayanti, Mawar Ilham Ilham Ismunandar Ita Purnama, Ita Jaenab, Jaenab Khas Sukma Mulya Kusumayadi, Firmansyah M Syukur Dwiriansyah M. Hisyam Risqullah Mantika, Yuni Marsya Humairah Mawar Hidayanti Muhammad Yusuf Nisa, Sholichatun Nurdin, Herry Nurfadillah Nurjulaifa, Nurjulaifa Ovriyadin Ovriyadin, Ovriyadin Pratiwi, Aliah Puji Muniarty Putry Ramadhoani Rimawan, M Sulami, Neti Wulandari Wulandari