Article Per Year (5 Year)
p-Index From 2020 - 2025
0.778
P-Index
This Author published in this journals
All Journal IMAGE SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Ilmiah Mahasiswa (JIMAWA) Journal of Business and Management Inaba
Utami, Widyastuti Nurmalia
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
STRATEGI INOVASI PADA INDUSTRI KREATIF: SEBUAH UPAYA PEMULIHAN BISNIS DI MASA PANDEMI COVID19 Aryanti, Asti Nur; Utami, Widyastuti Nurmalia
Image : Jurnal Riset Manajemen Vol 11, No 1 (2022): IMAGE : Jurnal Riset Manajemen, April 2022
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v11i1.38433

Abstract

Pandemi Covid19 menimbulkan banyak dampak, termasuk pada sektor bisnis di industri kreatif. Dampak pandemi Covid19 menyerang hampir seluruh pebisnis di industri kreatif. Potensi besar industri kreatif perlu dipertahankan dan usaha di industri ini harus mampu bangkit dari keterpurukan akibat pandemi. Sehingga diperlukan pendekatan strategi yang tepat. Salah satu cara yang dapat dilakukan adalah melalui strategi inovasi. Strategi inovasi meliputi strategi inovasi produk, proses, pemasaran dan organisasi. Kajian ini bertujuan untuk memberikan gambaran strategi inovasi yang dilakukan di industri kreatif unggulan Kota Bandung. Adapun ruang lingkup industri unggulan tersebut adalah industri kreatif kuliner, fesyen dan kerajinan. Metode penelitian yang digunakan adalah kualitatif. Teknik pengumpulan data melalui studi pustaka, studi lapangan, observasi serta in depth interview. Hasil penelitian menunjukan bahwa strategi inovasi masih minimal diterapkan di industri kreatif ini. Hanya strategi inovasi proses yang diterapkan dengan baik, sedangkan strategi inovasi produk, pemasaran dan organisasi belum optimal diterapkan.
THE EFFECT OF PRICE DISCOUNT AND ELECTRONIC WORD OF MOUTH ON IMPULSE BUYING AT MARKETPLACE SHOPEE: Study on Students of Universitas Indonesia Membangun Bandung Utami, Widyastuti Nurmalia; Juanda, Trysna Aditiya
Journal of Business and Management Inaba Vol. 1 No. 2 (2022): Volume 1 Number 2, December 2022
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v1i02.122

Abstract

The purpose of this study was to determine the effect of Price Discount and Electronic Word of Mouth on Impulse Buying in the Shopee Marketplace. The research method used is a quantitative research method with a descriptive and verification approach. The type of data used is primary data and secondary data with data collection using questionnaires and search data through library research and online research. Sampling technique using Non-Probability Sampling with Purposive Sampling method with the number of respondents as many as 80 respondents. Prerequisite testing includes validity test, reliability test, descriptive analysis, verification analysis and hypothesis testing. The results showed that Price Discounts were in the sufficient category with a score of 1290 and Electronic Word of Mouth was classified in the sufficient category with a score of 1693. Price Discounts had a positive and significant effect on Impulse Purchases, this statement was evidenced by the value of tcount > ttable (2,441 > 1,991) and value Sig. namely 0.001 < 0.05, Electronic Word of Mouth has a positive and significant effect on Impulse Buying, this is evidenced by the value of tcount > ttable (3.017 > 1.991) and the value of Sig. ie 0.020 < 0.05. Price Discount and Electronic Word of Mouth have a simultaneous effect on Impulse Buying, based on the results of simultaneous hypothesis testing (F test), obtained Fcount > Ftable (7,994 > 3.12) and the value of Sig. 0.003 < 0.05.
Pengaruh Brand Image dan Harga terhadap Minat Beli Konsumen poduk Bata di Sosial Media Instagram Razi, Fahmi Fakhrur; Rahmi, Palupi Permata; Utami, Widyastuti Nurmalia; Aryanti, Asti Nur
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 2 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i2.51636

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan harga terhadap minat beli konsumen pada produk Bata di media sosial Instagram. Metode yang digunakan adalah pendekatan kuantitatif melalui kuesioner kepada pengguna Instagram yang mengenal merek Bata. Hasil menunjukkan bahwa brand image memiliki pengaruh signifikan terhadap minat beli, sedangkan harga berpengaruh moderat. Dengan hasil penelitian dan analisis data mengenai Brand Image dan Harga terhadap minat beli dapat ditarik kesimpulan yaitu, Secara Parsial Variabel Brand Image (X1) memiliki pengaruh terhadap Minat Beli pada Produk Bata di Sosial Media Instagram.Secara Parsial Variabel Harga (X2) memiliki pengaruh terhadap Minat Beli pada Produk Bata di Sosial Media Instagram.Secara Simulta Variabek Brand Image (X1) dan Variabel Harga (X2) memiliki pengaruh terhadap Minat Beli pada Produk Bata di Sosial Media Instagram.
Pendayagunaan Tanaman Obat Keluarga (TOGA) dan aspek higienis dalam pemberdayaan dasa wisma “Dahlia” Azis, Yunia Mulyani; Utami, Widyastuti Nurmalia; Tyastuty, Dita Rari Dwi Rinining; Sari, Wiendy Puspita
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September (In Progress)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.32930

Abstract

Abstrak Dasa wisma (dawis) sebagai salah satu program dari PKK mempunyai tugas selain membantu pengurus PKK dalam pendataan warga, juga mempunyai tugas kemasyarakatan, kemanusian, dan peningkatan kesejahteraan anggotanya. Begitu pula dengan dawis “Dahlia” yang berada di RT.01 RW.14 desa Ngijo Kabupaten Malang, yang mempunyai kegiatan positif di bidang koperasi dengan penambahan modal diperoleh dari tabungan, jasa pinjaman dan penjualan hasil TOGA. Dalam pelaksanaan pengadaan TOGA, dawis “Dahlia” sebagai mitra mempunyai kendala kurangnya pengetahuan keberagaman jenis TOGA dan manfaatnya, serta kurang higienisnya mitra dalam pembuatan jamu. Berdasarkan kesepakatan bersama maka tim pengabdian memberikan beberapa solusi  yaitu (1) sosialisasi tentang variasi TOGA dan manfaatnya, (2) bantuan bibit TOGA, (3) bantuan blender dan chopper untuk pembuatan jamu yang higienis, (4) edukasi tentang pentingnya aspek higienis, dan (5) praktek pembuatan jamu yang higienis. Hasil dari pengabdian menunjukkan mitra mengalami peningkatan dalam pengetahuan tentang jenis-jenis TOGA dan higienisasi. Antusias mitra dalam mengikuti seluruh kegiatan, mitra bersedia melanjutkan program higienis setelah pengabdian berakhir, serta peningkatan wawasan mengenai TOGA dan pemanfaatannya merupakan kesimpulan dari kegiatan pengabdian ini. Kata kunci: dasa wisma; TOGA; higienis. Abstract Dasa wisma (dawis) as one of the PKK programs has the task of assisting PKK administrators in resident data collection, also has social, humanitarian tasks, and improving the welfare of its members. Likewise with dawis "Dahlia" located in RT.01 RW.14 Ngijo village, Malang Regency, which has positive activities in the cooperative sector with additional capital obtained from savings, loan services and sales of TOGA results. In implementing TOGA procurement, dawis "Dahlia" as a partner has obstacles in the form of lack of knowledge about the diversity of TOGA types and their benefits, as well as the lack of hygiene of partners in making herbal medicine. Based on a joint agreement, the community service team provided several solutions, namely (1) socialization about TOGA variations and their benefits, (2) TOGA seed assistance, (3) blender and chopper assistance, (4) education about the importance of hygiene aspects, and (5) hygienic herbal medicine making practices. The results of the community service showed that partners experienced an increase in knowledge about TOGA types and hygiene. The enthusiasm of partners in participating in all activities, partners are willing to continue the hygiene program after the service ends, and increased insight into TOGA and its utilization are the conclusions of this service activity. Keywords: dasa wisma; TOGA; hygiene.
Co-Authors Asti Nur Aryanti Juanda, Trysna Aditiya Palupi Permata Rahmi Razi, Fahmi Fakhrur Sari, Wiendy Puspita Tyastuty, Dita Rari Dwi Rinining Yunia Mulyani Azis