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All Journal Journal of Creative Student Research Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Pusat Publikasi Ilmu Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Agung Pambudi Mahaputra
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Pengaruh Lingkungan Kerja, Stress Kerja, Dan Komunikasi Interpersonal Terhadap Kinerja Guru Di SMKN 3 Kediri Yuriska Gangsar Wati; Anita Sumelvia Dewi; Agung Pambudi Mahaputra
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 1 No. 4 (2023): Oktober: Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v1i4.400

Abstract

Human Resource Management (HR) is recognized as an important global issue in the competitive arena in the era of globalization. It is undeniable that many problems that arise in the development and competition of companies are human-rooted By taking a sample of 72 teachers at SMKN 3 Kediri using correlation and regression analysis techniques. The results of the analysis concluded: 1) The work environment has a negative and significant effect on teacher performance at SMKN 3 Kediri. 2) Work stress does not have a positive and significant effect on teacher performance at SMKN 3 Kediri. 3) Interpersonal communication has a positive and significant effect on teacher performance at SMKN 3 Kediri. 4) Simultaneously it is known that there is a significant influence between work environment, work stress, and interpersonal communication on teacher performance at SMKN 3 kediri.
PENGARUH HARGA, LOKASI, DAN VARIASI PRODUK TERDAHAP MINAT BELI DI POJOK JAMUR MAHIKATA FOOD KEDIRI Muhammad Yudha Farudin; Edi Murdiyanto; Agung Pambudi Mahaputra
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 5 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i5.3243

Abstract

Penelitian ini dilakukan di Pojok Jamur Mhikata Food Kediri. Jenis penelitian ini bersifat kuantitatif dengan pendekatan asosiatif kautsal. Tujuan dari penelitian ini untuk mengetahui apakah terdapat pengaruh harga, lokasi, dan variasi produk terhadap minat beli. Jumlah sampel 75 responden dengan teknik incidental sampling. Teknik analisis yang digunakan adalah uji instrument, uji asumsi klasik, uji regresi linier berganda, dan uji hipotesis berupa uji uji t, uji f, dan uji R2. Hasil penelitian menunjukkan bahwa variabel harga secara parsial berpengaruh signifikan terhadap minat beli, variabel lokasi secara parsial berpengaruh signifikan terhadap minat beli, variasi produk secara parsial berpengaruh signifikan terhadap minat beli, serta variabel harga, lokasi, dan variasi produk secara simultan berpengaruh signifikan terhadap minat beli.
PENGARUH DIGITAL MARKETING INSTAGRAM, ATMOSHPHERE DAN PERILAKU KONSUMEN TERHADAP KEPUASAN PENGUNJUNG (STUDI KASUS WISATA BUKIT SURGA NGANJUK) Setiyo Wahono; Udik Jatmiko; Agung Pambudi Mahaputra
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 7 No. 8 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v7i8.5166

Abstract

Pentingnya sumber daya manusia dalam menunjang keberhasilan suatu organisasi, maka kinerja Penelitian ini bertujuan untuk memahami bagaimana Digital Marketing Instagram, Atmoshphere Dan Perilaku Konsumen Terhadap Kepuasan Pengunjung di Wisata Bukit Surga Nganjuk, supaya Wisata Bukit Surga Nganjuk dapat meningkatkan memberikan kepuasan terhadap penggunjung wisata. Penelitian ini dilakukan melalui pendekatan kuantitatif dengan menggunakan data primer yang diperoleh dari responden diobjek wisata secara langsung. Data yang digunakan dalam penelitian ini adalah data yang diperoleh dari penyebaran angket kepada 99 responden yaitu pengunjung Wisata Bukit Surga Nganjuk.Teknik analisis data berupa statistik deskriptif, uji asumsi klasik, regresi linier berganda dan uji hipotesis. Hasil penelitian menunjukkan bahwa digital marketing instagram, atmosphere dan perilaku konsumen memengaruhi kepuasan pengunjung pada Wisata Bukit Surga Nganjuk. Digital marketing instagram, atmosphere dan perilaku konsumen memiliki pengaruh positif signifikan terhadap kepuasan pengunjung, Hal tersebut dikarenakan Digital marketing akan mempengaruhi konten-konten yang ada di web atau sosial media dari customer yang akan menawarkan produk yang akan menjadikan pengunjung tertarik untuk melakukan wisata. Adanya atmosphere yang bagus akan mendorong terjadinya kepuasan akan kunjungan dan adanya kesesuaian ekspektasi dan juga kenyataan yang tejadi pada benak pengunjung atau konsumen tentunya akan membuat kepuasan dipihak pengunjung. Digital marketing instagram, atmosphere dan perilaku konsumen memengaruhi kepuasan pengunjung pada Wisata Bukit Surga Nganjuk dengan kontribusi sebesar 39,8%. Kata Kunci: Digital Marketing Instagram, Atmosphere, Perilaku Konsumen, Kepuasan Pengunjung
PENGARUH KOMPETENSI, KOMUNIKASI, DAN LINGKUNGAN KERJA FISIK TERHADAP PRODUKTIVITAS KERJA PEGAWAI KANTOR KECAMATAN KRAS Putri Dwi Astari; Indah Yuni Astuti; Agung Pambudi Mahaputra
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 8 No. 4 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v8i4.5677

Abstract

The problem that is the focus of this study is the problem of competence, communication and physical work environment variables on the work productivity of employees at the Kras District Office. The population of employees at the Kras District Office is 39 people. To find out the results of this study, researchers used several methods of validity testing, reliability testing, normality testing, linearity testing, multicollinearity testing, heteroscedasticity testing, multiple linear regression testing, t-test, F-test, R² test. The results of this study obtained a regression of Y = 1.985 + 0.286X1 + 0.174X2 + 0.131X3. Overall, it can be explained that competence, communication and physical work environment have an effect on the productivity of employees at the Kras District Office.
Pengaruh Desain Produk, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Batik Pada CV. Wecono Asri Kediri Syelfanda Putrifasari; Miftahul Munir; Agung Pambudi Mahaputra
Journal of Creative Student Research Vol. 1 No. 5 (2023): Oktober : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i5.2676

Abstract

This research aims to test and explain the influence of product design, product quality and price on batik purchasing decisions at CV. Wecono Asri Kediri partially and simultaneously. This research uses quantitative methods and the population studied is all consumers who have purchased batik in the last 3 months. The number of samples taken was 91 respondents, and the sampling method used was non-probability sampling with accidental sampling. Data was collected through questionnaires. The research results show that (1) product design has a positive and significant effect on purchasing decisions with a t value of 3.724 and a sig value. 0.000 < 0.05; (2) product quality has a positive and significant effect on purchasing decisions with a t value of 2.517 and a sig value. 0.014 < 0.05; (3) price has a positive and significant effect on purchasing decisions with a t value of 3.696 and a sig value. 0.000 < 0.05; (4) product design, product quality and price together have a positive and significant effect on purchasing decisions with an F value of 57.153 and a sig value. 0.000 < 0.05. Decision to purchase batik at CV. Wecono Asri is influenced by these three variables by 66.3%, while the rest is influenced by other factors not examined in this research.
PENGARUH KOMPENSASI, PENGALAMAN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PERUM JASA TIRTA 1 WILAYAH SUB II/I Muhammad Agus Pambudi; Lina Saptaria; Agung Pambudi Mahaputra
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 1 No. 4 (2022): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1140.971 KB) | DOI: 10.30640/digital.v1i4.406

Abstract

Penelitian ini bertujuan untuk mengetahui signfikansi pengaruh kompensasi, pengalaman kerja dan lingkungan kerja terhadap kinerja karyawan di Perum Jasa Tirta 1 Wilayah Sub II/I. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan analisis regresi berganda. Sampel dipilih menggunakan teknik sampel jenuh, diperoleh 67 orang pegawai sebagai sampel dalam penelitian ini. Data diperoleh dari kuesioner sebanyak 3 kuesioner dengan skala Likert 1-5 yang digunakan untuk mengukur masing-masing variabel penelitian. Hasil Penelitian menjelaskan bawah variable kompensasi, pengalaman kerja dan lingkungan kerja masing-masing berpengaruh positif sigfinikan terhadap variable dependen yaitu kinerja karyawan. Perum Jasa Tirta 1 Wilayah Sub II/I harus lebih meningkatkan variable-variabel tersebut untuk menunjang kinerja karyawan.
PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI AYAM GORENG SREENG NGADILUWIH Shefyna Marta; Indah Yuni Astuti; Agung Pambudi Mahaputra
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 7 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v16i7.12364

Abstract

This research aims to test and explain the influence of promotions via social media Instagram, price and location on purchasing decisions at Ayam Goreng Sreeng Ngadiluwih partially and simultaneously. This research uses quantitative methods and the population studied is all consumers who purchased Ayam Goreng Sreeng Ngadiluwih within the 1 month research period. The number of samples taken was 100 respondents, and the sampling method was used accidental sampling. Data collected through questionnaires, while analysis techniques use validity tests, realism tests, classical assumption tests, multiple linear regression analysis, R determinant tests2, t test, and f test. The research results show that (1) the influence of promotion via Instagram social media partially has a significant effect on purchasing decisions with a sig. 0.000 < 0.05, (2) price partially has a significant effect on purchasing decisions with the t valuecount 5.076 and sig value. 0.000 < 0.05, (3) location partially has a significant effect on purchasing decisions with a sig value. 0.001 < 0.05, (4) promotion via social media Instagram, price and location simultaneously have a significant effect on purchasing decisions with a sig.F value of 0.000 < 0.05. Purchasing decisions at Ayam Goreng Sreeng Ngadiluwih are influenced by these three variables amounting to 63.9% while the remaining 36.1% is influenced by other factors outside this research.
Pengaruh ESG (Enviromental, Social, and Governance) Score dan Ukuran Perusahaan terhadap Return Saham Perusahaan yang Terdaftar di Indeks LQ45 Tahun 2021-2024 Siti Koiriyah; Ahmad Idris; Agung Pambudi Mahaputra
Journal Economic Excellence Ibnu Sina Vol. 3 No. 3 (2025): September : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v3i3.3138

Abstract

This study aims to determine the effect of ESG (Environmental, Social, and Governance) Score and Company Size on Stock Returns of Companies listed on the LQ45 Index in 2021-2024. This study uses a quantitative method using secondary data in the form of annual reports and sustainability reports of related companies. The sampling technique was carried out using the purposive sampling method. The sample in this study was obtained using a purposive sampling technique and obtained 8 companies in the 2021-2024 period. The results of the study indicate that ESG Score has a negative and insignificant effect on stock returns and Company Size (SIZE) has a positive and insignificant effect on stock returns. Simultaneously, both variables have a positive and insignificant effect on stock returns.
Pengaruh Rasio Likuiditas, Solvabilitas, dan Aktivitas Terhadap Profitabilitas Pada Perusahaan Sub Sektor Otomotif Yang Terdaftar Di BEI Tahun 2020-2023 Putri Latifatul Azizah; Edi Murdianto; Agung Pambudi Mahaputra
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.697

Abstract

This study aims to examine the influence of financial performance ratios—namely, the liquidity ratio (Current Ratio/CR), solvency ratio (Debt to Asset Ratio/DAR), and activity ratio (Total Asset Turnover/TATO)—on the return on assets (ROA) of companies in the automotive sector listed on the Indonesia Stock Exchange (IDX) during the period 2020–2023. Employing a quantitative research approach with purposive sampling, the study focuses on automotive sector companies that met specific criteria over the observed time span. Data analysis was conducted using EViews version 13 software, and the methodology included descriptive statistics, panel data estimation, classical assumption tests, panel data regression analysis, t-tests (for partial effects), F-tests (for simultaneous effects), and coefficient of determination (R²) tests. The partial test results reveal that the liquidity ratio (CR) has a negative but statistically insignificant effect on ROA, indicating that higher liquidity does not necessarily enhance profitability. Similarly, the solvency ratio (DAR) demonstrates a negative and insignificant effect on ROA, suggesting that increased debt levels are not significantly associated with lower returns. In contrast, the activity ratio (TATO) has a positive and significant effect on ROA, implying that better asset utilization contributes positively to profitability. When tested simultaneously, the combination of CR, DAR, and TATO shows a positive and significant influence on ROA, indicating that these financial ratios collectively impact the profitability of automotive companies. These findings contribute to a deeper understanding of how internal financial indicators relate to profitability in the automotive sector and can inform management decisions and investor evaluations.
Pengaruh Program Affiliate Marketing, Harga, dan Promosi terhadap Keputusan Pembelian Parfum Mezuca di Tiktok Shop Lensy Permatasari; Rafikhein Novia Ayuanti; Agung Pambudi Mahaputra
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2227

Abstract

This study aims to determine the influence of affiliate marketing programs, price, and promotion on purchasing decisions for Mezuca perfume on TikTok Shop. As the digital era advances, social media platforms like TikTok serve not only as entertainment platforms but also as effective channels for marketing products through the TikTok Shop feature and affiliate programs. This strategy allows content creators to act as sales partners, directly influencing consumer decisions. This quantitative study utilizes primary data obtained through questionnaires distributed to 180 respondents who had purchased Mezuca perfume through Mamnun's TikTok Shop account. After a selection process using purposive sampling, 160 respondents met the criteria and were eligible for analysis. Data analysis was performed using SPSS software with various statistical tests, including descriptive statistics, validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficients of determination (R²). The results indicate that affiliate marketing programs, price, and promotion simultaneously have a positive and significant effect on purchasing decisions. Partially, these three variables also show a significant positive influence on consumer decisions. These findings indicate that implementing effective digital marketing strategies, particularly through affiliate marketing, competitive pricing, and engaging promotions, plays a significant role in increasing consumer purchasing interest on social media platforms. This research offers practical implications for businesses in designing optimal and targeted digital marketing strategies.
Co-Authors Ahmad Idris Anita Sumelvia Dewi Dila Rizky Amanda Edi Murdianto Edi Murdiyanto Erma Wati Ifa Sholihatin Indah Yuni Astuti, Indah Jatmiko, Udik Lensy Permatasari Miftahul Munir, Miftahul Muhammad Agus Pambudi Muhammad Yudha Farudin Putri Dwi Astari Putri Latifatul Azizah Rafikhein Novia Ayuanti Riska Fauziah Saptaria, Lina Setiyo Wahono Shahril Sobiri, Muhammad Shefyna Marta Siti Koiriyah Solly Aryza Syelfanda Putrifasari Yuriska Gangsar Wati Zaenul Muttaqien