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All Journal Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Journal of Management, Economic, and Accounting
Yustanti , Nirta Vera
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Factors Influencing Consumer Decisions In Purchasing At Woci Kitchens In Kepahiang Regency Lestari, Ayuni Wulan; Irwanto , Tito; Yustanti , Nirta Vera
Journal of Management, Economic, and Accounting Vol. 3 No. 1 (2024): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i1.299

Abstract

The purpose of this study is to find out what factors influence consumer decisions in purchasing at Woci kitchens in Kepahiang district. The sample in this study was 100 customers who shopped at Dapur Woci in Kepahiang. Data collection using questionnaires and the analysis methods used are multiple linear regression, determination test and hypothesis test. The results of the multiple linear regression equation show the equation Y = 5.139 + (-0.208) X1 + (-0.715) X2 + 0.926 X3 + 0.934 X4 meaning that if social, personal, psychological factors increase, consumer decisions in purchasing will also increase. Cultural factors are not significant to consumer decisions in purchasing at Dapur Woci, this can be seen with a significant value of 0.334 greater than 0.05. Social factors have a significant influence on purchasing decisions in the Woci Kitchen, this is evidenced by a value of 0.024 smaller than 0.05. Personal factors have a significant influence on consumer decisions in purchasing at Dapur Woci in Kepahiang. This is evidenced by a significant value of 0.011 smaller than 0.05. Psychological factors have a significant influence on consumer decisions in purchasing at Dapur Woci in Kepahiang, this is evidenced by a significant value of 0.001 smaller than 0.05. It can be concluded that only social factors and personal factors, psychological factors that are significant to consumer decisions in purchasing At Dapur Woci in Kepahiang this is evidenced by a significant value of 0.000 smaller than 0.05.
PENGENALAN MARKETING MIX KEPADA SISWA SMA NEGERI 5 KEPAHIANG DALAM MENENTUKAN STRATEGI PEMASARAN UMKM Effendi, Yanto; Yanti , Rina Trisna; Yustanti , Nirta Vera
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 4 No. 2 (2026): April
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v4i2.3657

Abstract

Pengabdian ini bertujuan untuk meningkatkan pemahaman siswa  mengenai marketing mix dan 7P serta strategi pemasaran usaha mikro, kecil, dan menengah. Kegiatan ini tidak hanya memberi pengetahuan baru, tetapi juga memicu semangat kreativitas dan rasa ingin berwirausaha di kalangan para siswa. Diharapkan  kegiatan seperti ini dapat terus dilakukan agar membantu meningkatkan kualitas tenaga kerja dalam mendukung perkembangan usaha kecil menengah. Metode yang digunkan dalam kegiatan ini yaitu, memberikan materi kepada siswa terkait pengertian UMKM, pengenalan marketing mix melalui 7P, manfaatnya serta strategi pemasaran UMKM tersebut. Metode kedua adalah diskusi dan sesi tanya jawab, metode ini digunakan untuk memberi kesempatan kepada siswa dan siswi bertanya tentang hal-hal yang belum dipahami Dari kegiatan pengabdian masyarakat ini diharapkan nantinya akan ada keberlanjutan hubungan anatar pimpinan sekolah melaliu Pengembangan materi lanjutan seperti pemasaran digital dan analisis konsumen
Co-Authors Effendi, Yanto Ida Anggriani Irwanto , Tito Lestari, Ayuni Wulan nurul khotimah Yanti , Rina Trisna