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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Management, Economic, and Accounting
Yustanti , Nirta Vera
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Business Strategy Analysis Of Kelanting Riska Riski Home Industry In West Wetan Village Kabawetan District Kepahiang Regency Khotimah, Nurul; Anggriani , Ida; Yustanti , Nirta Vera
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1598

Abstract

The purpose of this study was to determine the analysis of the strategy of the Riska Riski household industry in West Wetan Village, Kabawetan District, Kepahiang Regency. The number of research samples was 40 people consisting of internal parties (1 owner and 3 employees), 36 external parties (25 stall owners and 11 consumers who came directly). The data analysis method used in this study is SWOT analysis is a tool used to find out opportunities, threats as well as the strengths and weaknesses of the company itself. One way to illustrate SWOT analysis is by using ETOP and SAP diagrams.The results of SAP analysis in this study include the strengths and weaknesses possessed by the internal Kelanting Riska Riski Home Industry obtained results of 4.36 with competition position criteria of 3.50-4.00 by being in intervals with dominant criteria, namely the company's position able to control the activities of strong competitors and able to master a wide selection of strategic alternatives. The results of the ETOP analysis show that the position of the Riska Riski Home Industry in West Wetan Village, Kabawetan District, Kepahiang Regency with an EOE value of 4.87 and an ETE value of 2.38 is in an ideal business position, namely a business that has a large main opportunity and a small main threat. This business has a high chance of success, this position is very profitable for the company. Based on SWOT, it can be explained that the strategy that can be carried out by the Kelanting Riska Riski Home Industry at the dominant and ideal meeting point, meaning that the right strategy is the SO (Strenght-Opportunity) strategy is a very profitable situation. Companies in this quadrant have opportunities and strengths so that they can take advantage of existing opportunities.
Factors Influencing Consumer Decisions In Purchasing At Woci Kitchens In Kepahiang Regency Lestari, Ayuni Wulan; Irwanto , Tito; Yustanti , Nirta Vera
Journal of Management, Economic, and Accounting Vol. 3 No. 1 (2024): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i1.299

Abstract

The purpose of this study is to find out what factors influence consumer decisions in purchasing at Woci kitchens in Kepahiang district. The sample in this study was 100 customers who shopped at Dapur Woci in Kepahiang. Data collection using questionnaires and the analysis methods used are multiple linear regression, determination test and hypothesis test. The results of the multiple linear regression equation show the equation Y = 5.139 + (-0.208) X1 + (-0.715) X2 + 0.926 X3 + 0.934 X4 meaning that if social, personal, psychological factors increase, consumer decisions in purchasing will also increase. Cultural factors are not significant to consumer decisions in purchasing at Dapur Woci, this can be seen with a significant value of 0.334 greater than 0.05. Social factors have a significant influence on purchasing decisions in the Woci Kitchen, this is evidenced by a value of 0.024 smaller than 0.05. Personal factors have a significant influence on consumer decisions in purchasing at Dapur Woci in Kepahiang. This is evidenced by a significant value of 0.011 smaller than 0.05. Psychological factors have a significant influence on consumer decisions in purchasing at Dapur Woci in Kepahiang, this is evidenced by a significant value of 0.001 smaller than 0.05. It can be concluded that only social factors and personal factors, psychological factors that are significant to consumer decisions in purchasing At Dapur Woci in Kepahiang this is evidenced by a significant value of 0.000 smaller than 0.05.
Co-Authors Ida Anggriani Irwanto , Tito Lestari, Ayuni Wulan nurul khotimah