Article Per Year (5 Year)
p-Index From 2020 - 2025
0.92
P-Index
This Author published in this journals
All Journal Transformatif: Jurnal Pengabdian Masyarakat Jurnal Media Akademik (JMA) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Dimas Galih Saputra
Unknown Affiliation
Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Intelek Dan Cendikiawan Nusantara

 1 
MANAJEMEN PEMASARAN : ANALISIS PERSEPSI KONSUMEN TERHADAP CITRA MEREK PADA PRODUK LOKAL : PAKAIAN Dimas Galih Saputra; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze consumer perceptions of the brand image of fashion products from local brands in Indonesia. A qualitative approach was used with an in-depth interview method involving 15 informants, consisting of consumers aged 18-35 years who are active users of local fashion products. The research results show that consumer perceptions of local brands are influenced by several main factors, namely product quality, brand identity, and brand involvement in social and environmental communities. A positive brand image is formed when consumers experience consistent quality, innovative design, and the brand's commitment to local values ​​and sustainability. This research provides new insights into how local fashion brands can strengthen their position in the market by building an authentic and relevant image in the eyes of consumers.
Co-Authors Adila Maria Ulfa Aminudin Ma'ruf Annisa Mutiara Syari Azela Mawarni Bayuni Putra Desvita Eka Pratiwi Devi Ardiyani Dita Dismalasari Dewi Dwika Deni Dewangga Ega Putri Ersi Sisdianto Fawwaz Ulwan Ahmad Kukuh Arisetyawan Miqbal Binata Muhamad Iqbal Fasa Muhammad Adi Saputra Muhammad Agiel Amin Muhammad Husen Dino Muhammad Iqbal Fasa Nurul Hanifa Prabowo, Prayudi Setiawan Rana Nadia Fitri Sisca Novalia Tony Seno Aji Ugas Gausul Anam Ulvi Maulida Wenny Restikasari