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All Journal Lekesan: Interdisciplinary Journal of Asia Pacific Arts Jurnal Scientia Amarasi : Jurnal Desain Komunikasi Visual Jurnal Desain Komunikasi Visual Nirmana Abdi Widya: Jurnal Pengabdian Masyarakat Bali-Dwipantara Waskita: Seminar Nasional Republik Seni Nusantara
Putra, Gede Bayu Segara
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Education Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Public Health Other

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Journal : Amarasi : Jurnal Desain Komunikasi Visual

 1 
PERANCANGAN MEDIA KOMUNIKASI VISUAL UNTUK MEMPROMOSIKAN GRAND OPENING TOKO ALFAMART GUNUNG SANGHYANG 270 Gaita Salam, Ethan; Wirawan, I Gusti Ngurah; Putra, Gede Bayu Segara
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 01 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Sumber Alfaria Trijaya Tbk. Bali Branch has the aim of introducing the company's image through the Grand Opening of Alfamart stores in various areas of Bali so that it is present and affordable closer to consumers. Currently the growth of Alfamart Bali Branch in opening outlets in every corner of Bali is increasing, one of which is the Grand Opening of Alfamart Gunung Sanghyang 270 on Jl. Gunung Sanghyang, Kel. Kerobokan Kaja, Kec. North Kuta, Kab. Badung, Bali which was held on October 18, 2023. So the role of a Visual Communication Design (DKV) student who can design promotional media by applying the concepts or theories that have been learned while participating in learning on campus is needed. By conducting interviews, observation, and documentation methods to obtain data that helps in carrying out real projects such as the Grand Opening of Alfamart Gunung Sanghyang 270 store, promotional media can be used to expand the target market and build public awareness of the existence of the nearest Alfamart.
PERANCANGAN MEDIA PROMOSI HOTEL SAHADEWA RESORT & SPA UBUD BALI Putra, I Putu Raditya Kusuma; Putra, Gede Bayu Segara; Kharismawan, Putu Gde Satria
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 6 No 1 (2025): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/amarasi.v6i1.5404

Abstract

The design of promotional media for Sahadewa Resort and Spa aims to increase brand awareness in the midst of intense competition in the hospitality industry in Ubud. As a favorite tourist destination, Ubud has attractions in the form of natural beauty, cultural arts, and customs that attract domestic and foreign tourists. However, the mismatch between the hotel's great potential and the low utilization of effective promotional media to reach a wider audience can reduce its attractiveness and exposure in the highly competitive hospitality market. Therefore, a promotional media in the form of a flyer with a minimalist visual design was designed. This flyer design has a natural serenity concept that carries a minimalist, simple, clean and elegant style with attractive visual elements. The use of bright colors, typography and strategic placement of elements to maximize promotional messages. The flyer design process involves design principles such as balance, unity, contrast, rhythm, and proportion that help to create an aesthetic and communicative design. The data collection methods used are interview, observation, literature study and documentation. The results of this promotional media design are expected to strengthen the position of Sahadewa Resort and Spa in the Ubud hospitality market. Increase attractiveness in the eyes of tourists, and expand the reach of promotion through effective media. Accordingly, this hotel promotional media design discusses the importance of visual communication design in promoting tourist destinations and how design elements can contribute to the effectiveness of the message given to the audience.
PERANCANGAN MEDIA KOMUNIKASI VISUAL UNTUK MEMPROMOSIKAN GRAND OPENING TOKO ALFAMART GUNUNG SANGHYANG 270 Gaita Salam, Ethan; Wirawan, I Gusti Ngurah; Putra, Gede Bayu Segara
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 01 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Sumber Alfaria Trijaya Tbk. Bali Branch has the aim of introducing the company's image through the Grand Opening of Alfamart stores in various areas of Bali so that it is present and affordable closer to consumers. Currently the growth of Alfamart Bali Branch in opening outlets in every corner of Bali is increasing, one of which is the Grand Opening of Alfamart Gunung Sanghyang 270 on Jl. Gunung Sanghyang, Kel. Kerobokan Kaja, Kec. North Kuta, Kab. Badung, Bali which was held on October 18, 2023. So the role of a Visual Communication Design (DKV) student who can design promotional media by applying the concepts or theories that have been learned while participating in learning on campus is needed. By conducting interviews, observation, and documentation methods to obtain data that helps in carrying out real projects such as the Grand Opening of Alfamart Gunung Sanghyang 270 store, promotional media can be used to expand the target market and build public awareness of the existence of the nearest Alfamart.
PERANCANGAN MEDIA PROMOSI HOTEL SAHADEWA RESORT & SPA UBUD BALI Putra, I Putu Raditya Kusuma; Putra, Gede Bayu Segara; Kharismawan, Putu Gde Satria
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 6 No 1 (2025): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/amarasi.v6i1.5404

Abstract

The design of promotional media for Sahadewa Resort and Spa aims to increase brand awareness in the midst of intense competition in the hospitality industry in Ubud. As a favorite tourist destination, Ubud has attractions in the form of natural beauty, cultural arts, and customs that attract domestic and foreign tourists. However, the mismatch between the hotel's great potential and the low utilization of effective promotional media to reach a wider audience can reduce its attractiveness and exposure in the highly competitive hospitality market. Therefore, a promotional media in the form of a flyer with a minimalist visual design was designed. This flyer design has a natural serenity concept that carries a minimalist, simple, clean and elegant style with attractive visual elements. The use of bright colors, typography and strategic placement of elements to maximize promotional messages. The flyer design process involves design principles such as balance, unity, contrast, rhythm, and proportion that help to create an aesthetic and communicative design. The data collection methods used are interview, observation, literature study and documentation. The results of this promotional media design are expected to strengthen the position of Sahadewa Resort and Spa in the Ubud hospitality market. Increase attractiveness in the eyes of tourists, and expand the reach of promotion through effective media. Accordingly, this hotel promotional media design discusses the importance of visual communication design in promoting tourist destinations and how design elements can contribute to the effectiveness of the message given to the audience.
Co-Authors Artha, I Gede Agus Indram Bayu Gaita Salam, Ethan I Wayan Swandi Ida Bagus Ketut Trinawindu Janottama, I Putu Arya Kharismawan, Putu Gde Satria Putra, I Putu Raditya Kusuma Swandi, I Made Dwiarya Wahyu Indira Wasista, I Putu Udiyana Wirawan, I Gusti Ngurah