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ANALISIS SWOT PENGEMBANGAN PARIWISATA WAY BELERANG KALIANDA LAMPUNG SELATAN Anum, Adelina; Novalia; Yusuf, Muhammad; Saleh, Khairul
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.310

The aim of this research is to determine the Way Sulfur tourism development strategy in increasing tourists in the South Lampung Regency Regional Government Environment using SWOT analysis. SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is an analysis used in management and strategic planning to evaluate the situation or position of a business, project, product or other entity. The type of research used is descriptive qualitative. Qualitative research is often called the ethnographic method, phenomenological method, or impressionistic method, and other similar terms. Data collection methods in research can be secondary data and primary data. The data collection techniques used in this research are observation, documentation, questionnaires and interviews. After analyzing the data, it was found that the abscissa value (X) was 4.188 and the ordinate value (Y) was -2.021, so the value (X,Y) = ((4.188), (-2.021)). The abscissa value shows a positive value, while the ordinate value shows a negative value, so it is located in Quadrant II. The appropriate Way Sulfur Tourism development strategy is a diversification strategy or S-T strategy. In this strategy, what must be done is to use force to overcome threats.

SWOT ANALYSIS DEVELOPMENT OF WAY BELERANG TOURISM KALIANDA LAMPUNG SELATAN Novalia; Yusuf, Muhammad; Anum, Adelina; Saleh, Khairul
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.456

The aim of this research is to determine the Way Sulfur tourism development strategy in increasing tourists in the South Lampung Regency Regional Government Environment using SWOT analysis. SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is an analysis used in management and strategic planning to evaluate the situation or position of a business, project, product or other entity. The type of research used is descriptive qualitative. Qualitative research is often called the ethnographic method, phenomenological method, or impressionistic method, and other similar terms. Data collection methods in research can be secondary data and primary data. The data collection techniques used in this research are observation, documentation, questionnaires and interviews. After analyzing the data, it was found that the abscissa value (X) was 4.188 and the ordinate value (Y) was -2.021, so the value (X,Y) = ((4.188), (-2.021)). The abscissa value shows a positive value, while the ordinate value shows a negative value, so it is located in Quadrant II. The appropriate Way Sulfur Tourism development strategy is a diversification strategy or S-T strategy. In this strategy, what must be done is to use force to overcome threats.

ANALISIS RESEPSI AUDIENS PADA KONTEN MY MAKE UP ROUTINE DALAM AKUN TIKTOK @PODCASTKESELAJE Addin Azkal Azkiyai; Novalia
Journal of Research and Publication Innovation Vol 3 No 1 (2025): JANUARI
Publisher : Journal of Research and Publication Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to analyze the audience's reception of My Make Up Routine content on the TikTok account @podcastkeselaje. The content attracted attention because it depicted anxiety about make-up routines which were considered to indicate a search for social validation. The research method used is qualitative with a reception analysis approach. This research involves interviews with audiences who meet certain criteria, namely TikTok users aged 17-24 years who are aware of and have watched this content. The research results show that there are three positions for the audience's reception of this content: dominant hegemonic position, negotiation position, and opposition position. The dominant hegemonic position was accepted by one informant which is in line with the general view that the content aims to gain social appreciation and show off the make-up collection. The negotiating position was also accepted by one informant who acknowledged the benefits of the content but reminded the importance of maintaining privacy. The oppositional position was taken by four informants who rejected the dominant view and emphasized the educational, inspirational and creative expression value of the content. The majority of informants tended to take an oppositional position, indicating that the audience's views on the content of "My Make Up Routine" are more diverse and complex than simply seeking social validation. This research concludes that audiences have an active role in interpreting and interpreting media content, and shows the importance of understanding the various motivations behind creating content on social media.

PERAN ORANG TUA PAUD PERTIWI KOTA JAMBI DALAM MENDUKUNG PENDIDIKAN LITERASI ANAK USIA DINI DI RUMAH Rendy Setyowahyudi; Novalia
Golden Age and Inclusive Education Vol. 2 No. 1 (2025): Golden Age and Inclusive Education
Publisher : Cendekia Citra Gemilang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61798/galon.v2i1.237

Penelitian ini bertujuan untuk mengeksplorasi peran orang tua dalam mendukung pendidikan literasi anak usia dini di rumah, khususnya pada PAUD Pertiwi Kota Jambi. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Subjek terdiri dari lima orang tua yang dipilih melalui purposive sampling, dengan latar belakang sosial, ekonomi, dan pendidikan yang beragam. Data dikumpulkan melalui wawancara dan observasi, dan dokumentasi, kemudian dianalisis menggunakan teknik reduksi data, penyajian deskriptif naratif, dan penarikan kesimpulan. Hasil menunjukkan bahwa orang tua berperan sebagai fasilitator, motivator, dan pendamping, dengan menciptakan lingkungan belajar yang kondusif di rumah. Strategi mereka meliputi penyediaan materi edukatif seperti buku cerita dan alat gambar, penggunaan metode berbasis permainan, serta komunikasi rutin dengan guru. Dukungan ini tidak hanya meningkatkan kemampuan literasi anak, tetapi juga mendorong perkembangan kognitif, emosional, dan sosial. Penelitian ini menekankan pentingnya kolaborasi antara orang tua dan guru dalam mendukung pendidikan anak usia dini. Temuan ini diharapkan dapat menjadi acuan bagi orang tua untuk meningkatkan keterlibatan mereka dalam pendidikan anak di rumah.

ANALISIS SWOT PENGEMBANGAN PARIWISATA WAY BELERANG KALIANDA LAMPUNG SELATAN Anum, Adelina; Novalia; Yusuf, Muhammad; Saleh, Khairul
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.310

The aim of this research is to determine the Way Sulfur tourism development strategy in increasing tourists in the South Lampung Regency Regional Government Environment using SWOT analysis. SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is an analysis used in management and strategic planning to evaluate the situation or position of a business, project, product or other entity. The type of research used is descriptive qualitative. Qualitative research is often called the ethnographic method, phenomenological method, or impressionistic method, and other similar terms. Data collection methods in research can be secondary data and primary data. The data collection techniques used in this research are observation, documentation, questionnaires and interviews. After analyzing the data, it was found that the abscissa value (X) was 4.188 and the ordinate value (Y) was -2.021, so the value (X,Y) = ((4.188), (-2.021)). The abscissa value shows a positive value, while the ordinate value shows a negative value, so it is located in Quadrant II. The appropriate Way Sulfur Tourism development strategy is a diversification strategy or S-T strategy. In this strategy, what must be done is to use force to overcome threats.

SWOT ANALYSIS DEVELOPMENT OF WAY BELERANG TOURISM KALIANDA LAMPUNG SELATAN Novalia; Yusuf, Muhammad; Anum, Adelina; Saleh, Khairul
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.456

The aim of this research is to determine the Way Sulfur tourism development strategy in increasing tourists in the South Lampung Regency Regional Government Environment using SWOT analysis. SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is an analysis used in management and strategic planning to evaluate the situation or position of a business, project, product or other entity. The type of research used is descriptive qualitative. Qualitative research is often called the ethnographic method, phenomenological method, or impressionistic method, and other similar terms. Data collection methods in research can be secondary data and primary data. The data collection techniques used in this research are observation, documentation, questionnaires and interviews. After analyzing the data, it was found that the abscissa value (X) was 4.188 and the ordinate value (Y) was -2.021, so the value (X,Y) = ((4.188), (-2.021)). The abscissa value shows a positive value, while the ordinate value shows a negative value, so it is located in Quadrant II. The appropriate Way Sulfur Tourism development strategy is a diversification strategy or S-T strategy. In this strategy, what must be done is to use force to overcome threats.

COMMUNICATION STYLES ANALYSIS OF THE HOST ON EDUCATIONAL YOUTUBE CHANNEL FOR TODLER AND CHILDREN "KINDERFLIX" Arina Muntazah; Novalia; Rindana Intan Emeilia; Anggie Ayu Astria Latuperissa
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

The rapid development of digital communication technology has encouraged the emergence of interactive learning media such as YouTube, which is increasingly used for early childhood education. One of the educational channels, Kinderflix, combines educational and entertainment elements (edutainment) through an expressive and engaging host. In this context, communication style plays a crucial role in delivering messages effectively to young audiences. This study aims to analyze the communication style of the host on the Kinderflix YouTube channel by applying Mead and Blumer’s Symbolic Interactionism theory and Norton’s communicator style framework. The research employs a descriptive qualitative method using purposively selected data from Kinderflix videos, verbal transcripts, and nonverbal observation notes based on educational relevance and interactivity. The findings reveal that the Kinderflix host applies three main communication styles: assertive, responsive, and attentive (child-centered). The assertive style is used to give clear directions, the responsive style builds emotional connection through empathy and praise, while the attentive style adapts language, tone, and gestures to children’s developmental characteristics. The synergy of these styles creates an interactive, engaging, and effective communication pattern that enhances understanding and learning motivation among early childhood audiences.

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