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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Economics and Digital Business Review JURNAL MANAJEMEN AKUNTANSI (JUMSI) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Bisnis Mahasiswa Journal of Computer Science and Information Systems (JCoInS) Innovative: Journal Of Social Science Research
Hendry, Raja Saul Marto
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Pengalaman Kerja, Disiplin, Kompensasi dan Motivasi Terhadap Kinerja Pegawai RSUD Rantauprapat Sukma, Melati; Broto, Bayu Eko; Hendry, Raja Saul Marto
Journal of Computer Science and Information System(JCoInS) Vol 5, No 3: JCOINS | 2024
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jcoins.v5i3.5914

Abstract

This study aimed to determine the effect of work experience, discipline, Work, Compensation, and motivation on employee performance in regional public hospitals Rantauprapat. Samples in this study were employees of the Regional General Hospital with a total of 90 rantauptapat. From the research, there is a positive and significant effect of work experience variables on performance with t count X1 equal to 4.571 smaller than T table equal to 1.67 with significance 0.000<0.05, there is a positive but not significant effect of work discipline variables on Employee Performance With t count X1 equal to 0.090 smaller than T table 1.67 and significance 0.242 > 0.05, there is 1.67 and significance 0.132>0.05, there is a positive and significant effect of motivation on Employee Performance With t count X 2 of 4.271 greater than T table of 1.96 and significance of 0.000 < 0.05, there is a simultaneous influence of independent variables work experience, work discipline, compensation and motivation on performance shows F count of 30.549 greater than F table of 2, 60 with significance of 0.000< 0.005.
ANALISIS KUALITAS PRODUK, HARGA, ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP MINAT BELI SKINCARE SKINTIFIC SHOPEE ONLINE SHOP Ariani, Ade Mita; Nasution, Siti Lam’ah; Hendry, Raja Saul Marto
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 10 No. 3 (2024): 2024 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v10i3.188

Abstract

This research aims to analyze the analysis of product quality, price using online customer reviews and online customer ratings on interest in buying Skintific Skincare Shopee Online Shop (Case Study: Semester VII Management Students at Labuhanbatu University), the influence of product quality on interest in buying Skintific Skincare Shopee Online Shop, From the research obtained, the magnitude of the influence of price on interest in buying Skincare Skintific Shop Online Shop shows that the t-count value is 2.171 and the sig value. 0.032 < 0.05. Thus, the Product Quality variable (X1) has a partial effect on Purchase Interest (Y), from the research it was found that the Influence of Price on Purchase Interest of the Skintific Shopee Online Shop t test showed that the t-count value was 2.949 and the sig value. 0.004< 0.05. Thus, the Price variable (X2) has a partial effect on Purchase Intention (Y), the Influence of Online Customer Reviews on Purchase Intention to Buy Skincare Skintific Shopee Online with the t test that the t value is 2.536 and the sig value. 0.013 < 0.05, thus the Online Customer Review Variable (X3) has a partial effect on the Purchase Interest in Skincare Skintific Shopee Online Shop (Y). The influence of online customer ratings on interest in purchasing Skincare Skintific Shop Online Shop t test shows that the t value is 1.217 and the sig value. 0.226 > 0.05. This means that the Online Customer Rating (X4) variable has no partial effect on Purchase Interest (Y) and the F test in this research is the sig value. 0.000 < 0.05, thus the variables Product Quality, Price, Online Customer Review and Online Customer Rating have a simultaneous influence on Interest in Buying Skintific Shopee Online Shop. The Adjusted R Square value is 0.309, meaning that the independent variables together have an influence on the attachment variable of 30.9 %. while the remaining 69.1% was influenced by other factors not included in this study.
ANALISIS STRATEGI PRODUK, HARGA, PROMOSI DAN TEMPAT TERHADAP KEPUASAN PELANGGAN WARUNG KOPI DI RANTAUPRAPAT Suarni, Eka; Hasibuan, Desmawaty; Hendry, Raja Saul Marto
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 1: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i1.2103

Abstract

This study aims to determine the Product Strategy Analysis, Price, Promotion and Place on Customer Satisfaction at Millennial Coffee Shop Rantauprapat. Data collection in this study was carried out through survey approaches, interviews and documentation. This study had a sample of 50 respondents using the Slovin method. The data analysis tool used in this study used SPSS (Statistical Product Software Solution). Data analysis techniques in this study are descriptive analysis, multiple linear regression analysis, hypothesis testing using partial significance test (test), simultaneous significant testing (F test), and testing the coefficient of determination (R2). Whereas the F test result is 5,944 with a significant level of 0,000 while the F table value is 2.58. If compared to the f count 5,944> f table 2.58 at α5%, the conclusion is that simultaneously the Product, Price, Promotion, and Place variables have a positive and significant effect on Customer Satisfaction, that the t value for the product variable is -2.693, the price is 4.020, the promotion is -1.518, and the place is 1.217 with a significant value for each independent variable (3.587), (0.001). As for the t table value in the table statistical distribution t with the level oftestα = 5% 2-party test and dk = nk, 50-5 = 45, it is obtained t table of 1679.
Pengaruh Online Marketing, Simpati, Dan Inovasi Brand Terhadap Keputusan Pembelian di Warung ATK Purnima Hendry, Raja Saul Marto
Jurnal Manajemen Akuntansi (JUMSI) Vol 3, No 4: 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v3i4.6177

Abstract

The ATK industry is one of the fastest growing sectors, including one of the emerging stores in Rantauprapat, Warung ATK Purnima. Warung ATK Purnima is present as one of the major players in providing various ATK products. In an increasingly competitive context, factors such as online marketing, sympathy, and brand innovation play a crucial role in shaping consumer purchasing decisions. ATK industry is a sector that continues to grow and has an important role in meeting the aesthetic and personal care needs of the community. Demand for ATK products continues to increase along with increased consumer awareness of the appearance and health of the skin. By providing a variety of quality ATK products, this store has managed to attract the attention of consumers and build a positive image. Warung ATK Purnima is famous for its emphasis on product innovation. Through careful research and development, the store is always introducing new and high-quality products, in line with the latest ATK trends. By creating a comfortable, friendly and interactive shopping environment, the store has managed to build good relationships with customers, create loyalty and support the growth of its business.
Pengaruh Kualitas Pelayanan, Harga, Lifestyle Dan Brand Image Terhadap Kepuasan Konsumen Pada Toko Eiger Rantauprapat Zahara, Inti; Hendry, Raja Saul Marto; Asnora, Fadzil Hanafi
Jurnal Manajemen Akuntansi (JUMSI) Vol 4, No 1: 2024
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v4i1.6031

Abstract

The purpose of this study evaluates how service quality, price, lifestyle, and brand image affect how small and medium enterprises in Labuhanbatu use accounting data. With a sample size of 100 people, the Slovin equation was used as the sampling method. To collect data, 100 questionnaires were sent to consumers in the form of Google Forms. Multiple regression with SPSS 23 was used in data analysis. The results showed that service quality and price have a positive and significant effect on consumer satisfaction and for lifesytle and brand image there is also a negative effect on consumer satisfaction. However, consumer satisfaction does not depend on lifestyle and brand image.
Pengaruh Kualitas Produk, Word Of Mouth Dan Reputasi Merek Terhadap Minat Beli Ulang Konsumen Pada Produk Daviena Skincare Di Toko Selly Kosmetik Kota Batu Munthe, Nurdila Br; Pitriyani; Hendry, Raja Saul Marto
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Kualitas Produk, Word of Mouth dan Reputasi Merek terhadap Minat Beli Ulang Konsumen Pada Produk Daviena Skincare di Toko Selly Kosmetik Kota Batu. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan tehnik pengambilan sampel jenuh yang melibatkan 50 responden. Tehnik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reabilitasnya. Tehnik analisis data menggunakan regresi berganda, hasil penelitian menunjukkan bahwa Kualitas produk, word of mouth dan Reputasi merek berpengaruh positif dan signifikan terhadap minat beli ulang konsumen pada produk daviena skincare di Toko Selly Kosmetik Kota Batu. Dapat dilihat dari hasil koefidsien determinasi minat beli ulang mampu dijelaskan oleh kualitas produk, Word of Mouth dan Reputasi merek sebesar 62,3%.
Pengaruh Harga, Kualitas Produk, Variasi Produk, Live Streaming Selling Terhadap Keputusan Pembelian Fashion Pada Toko Alva Store di Labuhanbatu Handayani, Mey Lena; Prayoga, Yudi; Hendry, Raja Saul Marto
Jurnal Manajemen Akuntansi (JUMSI) Vol 5, No 2: 2025
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v5i2.7408

Abstract

This study aims to analyze the effect of price, product quality, product variety, and live streaming selling on fashion purchasing decisions. Poor quality products can reduce brand awareness and hamper purchasing decisions. The research methodology used a quantitative approach by distributing questionnaires to fashion consumers in Labuhanbatu. The data obtained were analyzed using multiple regression techniques to identify the extent to which each independent variable affects financial behavior. Price, product quality, product variety, and live stream selling all have a positive and significant influence on purchasing decisions. Product quality has the strongest influence, followed by product variety, live streaming selling, and price. This suggests that these factors must be considered and managed properly to improve consumers ' purchasing decisions. The value of R Square .852 indicates that 85.2% of the variation in purchase decisions can be explained by these four variables. This suggests that the model has excellent predictive capabilities.
Peningkatan Kinerja Satgas Dengan Budaya Kerja, Turn Over Intention ,Soft Skills Dan Motivasi Pada Satgas Badan Penanggulangan Bencana Daerah Kabupaten Labuhanbatu Nasution, M Rasyid; Siregar, Nurintan Asyiah; Hendry, Raja Saul Marto
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11812

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Budaya Kerja, Turn Over Intention, Softskill dan Motivasi terhadap Kinerja pegawai. Dari hasil penelitian didapat Budaya Kerja berpengaruh positif tapi tidak signifikan terhadap Kinerja dengan t hitung X1 sebesar 1,562 lebih kecil dari t tabel sebesar 1,67 dengan signifikansi 0,122 > 0,05, Turn Over Intention ber pengaruh positif dan signifikan terhadap Kinerja Pegawai dengan t hitung X1 sebesar 2,491 lebih besar dari t tabel 1,67 dan signifikansi 0,015 < 0,05.Softskill ber pengaruh positif tapi tidak signifikan terhadap Kinerja Pegawai dengan t hitung X1 sebesar 1,059 lebih kecil dari t tabel 1,67 dan signifikansi 0,293 > 0,05 Motivasi berpengaruh positif dan signifikan Motivasi terhadap Kinerja Pegawai dengan t hitung X 2 sebesar 5,303 lebih besar dari t tabel sebesar 1,96 dan signifikansi 0,000 < 0,05. Secara serempak Variabel independent Budaya Kerja, Turn Over Intention, Softskill dan Motivasi terhadap Kinerja menunjukkan F hitung sebesar 23,409 lebih besar dari t tabel sebesar 2, 60 dengan signifikansi 0,000 < 0,05.
PENGARUH BRAND IMAGE, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA WARUNG MIE REBUS PAK JAMBANG AEK NABARA Hendry, Raja Saul Marto; Simanjuntak, Daslan
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 2, No 2 (2015): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v2i2.1578

Abstract

Penelitian ini bertujuan untuk untuk mengetahui pengaruh brand image, harga, dan promosi terhadap keputusan pembelian pada Warung Mie Rebus Pak Jambang Aek Nabara, baik secara parsial maupun simultan. Populasi dalam penelitian ini adalah para pelanggan yang berkunjung ke Warung Mie Rebus Pak Jambang selama waktu penelitian yang jumlahnya tidak dapat ditentukan secara pasti. Penentuan jumlah sampel menggunakan rumus Wibiso dengan jumlah 96 orang dan teknik pengambilan sampel menggunakan metode accidental sampling. Metode analisis yang dipergunakan adalah metode analisis deskriptif, metode analisis statistik yang terdiri dari uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis.Hasil pengujian hipotesis secara parsial (uji t) menunjukkan bahwa brand image (X1) dan harga (X2) berpengaruh positif dan signifikan terhadap keputusan pembelian pada Warung Mie Rebus Pak Jambang Aek Nabara, dimana untuk brand image (X1) nilai thitung (8,607) > ttabel (1,66159) dengan taraf signifikansi 0,000 < 0,05 dan variabel harga (X2) nilai thitung (4,731) > ttabel (1,66159) dengan taraf signifikansi 0,000 < 0,05. Sedangkan promosi (X3) berpengaruh positif tetapi signifikan terhadap keputusan pembelian pada Warung Mie Rebus Pak Jambang Aek Nabara, dimana thitung (1,134) < ttabel (1,66159) dengan taraf signifikansi 0,260 > 0,05. Hasil uji hipotesis secara simultan (uji F) menunjukkan bahwa brand image (X1), harga (X2), dan promosi (X3) berpengaruh positif dan signifikan terhadap keputusan pembelian pada Warung Mie Rebus Pak Jambang Aek Nabara, dimana nilai Fhitung (60,117) > Ftabel (2,70) dengan taraf signifikansi 0,000 < 0,05. Berdasarkan hasil uji determinasi diketahui bahwa keputusan pembelian dapat dijelaskan oleh variabel brand image, harga, dan promosi sebesar 65,1%. Sedangkan sisanya 34,9% dapat dijelaskan oleh variabel lain yang tidak dibahas dalam penelitian ini.
PENGARUH HARGA, GAYA HIDUP, DAN FITUR PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG PADA TOKO NANDA PONSEL AEK NABARA Hendry, Raja Saul Marto; Simanjuntak, Daslan
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 3, No 1 (2016): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v3i1.1583

Abstract

Penelitian ini bertujuan untuk untuk mengetahui pengaruh harga, gaya hidup, dan fitur produk terhadap keputusan pembelian smartphone Samsung pada Toko Nanda Ponsel Aek Nabara, baik secara parsial maupun simultan. Sampel dalam penelitian ini berjumlah 96 orang yang diambil dengan menggunakan menggunakan metode accidental sampling. Metode analisis yang dipergunakan adalah metode analisis deskriptif, uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis.Hasil pengujian hipotesis secara parsial (uji t) menunjukkan bahwa harga (X1), gaya hidup (X2), dan fitur produk (X3) berpengaruh positif dan signifikan terhadap keputusan pembelian smartphone Samsung pada Toko Nanda Ponsel Aek Nabara. Hasil uji hipotesis secara simultan (uji F) menunjukkan bahwa harga (X1), gaya hidup (X2), dan fitur produk (X3) berpengaruh positif dan signifikan terhadap keputusan pembelian smartphone Samsung pada Toko Nanda Ponsel Aek Nabara. Keputusan pembelian dapat dijelaskan oleh variabel Harga, gaya hidup, dan fitur produk sebesar 50,8% dan sisanya sebesar 49,2% dijelaskan variabel lain yang tidak bahas dalam penelitian ini, misalnya : kualitas produk, ekuitas merek, dan sebagainya.
Co-Authors Ariani, Ade Mita Asnora, Fazhil Hanafi Broto, Bayu Eko Handayani, Mey Lena Hasibuan, Desmawaty Muhammad Raja Siregar Munthe, Nurdila Br Nasution, M Rasyid Nasution, Siti Lam’ah Pitriyani Prayoga, Yudi Safri, Hayanuddin Simanjuntak, Daslan Siregar, Nurintan Asyiah Siti Hapsah, Siti Suarni, Eka Sukma, Melati Yulianda, Eki Zahara, Inti