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All Journal The Indonesian Accounting Review Journal of Enterprise and Development (JED) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Community Development Journal: Jurnal Pengabdian Masyarakat Tangible Journal Journal La Sociale Jurnal Pengabdian Masyarakat (ABDIRA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Of Human And Education (JAHE) Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi AKSIOMA : Jurnal Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Celebes Journal of Community Services Atestasi : Jurnal Ilmiah Akuntansi Journal of Economics, Management and Accounting (JEMA)
Baso, Susana Purnamasari
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Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Journal : JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)

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Faktor- Faktor Yang Meningkatkan Keputusan Pembelian Produk oleh Generasi Milenial Pada Pasar Tradisional di Kota Kupang Sain, Roswita Felsiani; Loinenak, Jeanet Jeshintya Sarce; Manikin, Albert Palla; Baso, Susana Purnamasari
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3489

Abstract

This research aims to analyze the factors that influence millennials' purchasing decisions in Kupang City's traditional markets. The main focus is to identify how marketing elements such as product, price, place, and promotion (4Ps) influence millennial consumer behavior in traditional markets. In this context, the right marketing strategy can help traditional market traders increase their appeal amid competition with modern markets and online shopping trends. This research uses quantitative methods with a Structural Equation Modeling (SEM) approach to analyze the data. The results of this study are expected to provide strategic recommendations to improve purchasing decisions by millennials, particularly in Kupang City's traditional markets.
Faktor- Faktor Yang Meningkatkan Keputusan Pembelian Produk oleh Generasi Milenial Pada Pasar Tradisional di Kota Kupang Sain, Roswita Felsiani; Loinenak, Jeanet Jeshintya Sarce; Manikin, Albert Palla; Baso, Susana Purnamasari
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3489

Abstract

This research aims to analyze the factors that influence millennials' purchasing decisions in Kupang City's traditional markets. The main focus is to identify how marketing elements such as product, price, place, and promotion (4Ps) influence millennial consumer behavior in traditional markets. In this context, the right marketing strategy can help traditional market traders increase their appeal amid competition with modern markets and online shopping trends. This research uses quantitative methods with a Structural Equation Modeling (SEM) approach to analyze the data. The results of this study are expected to provide strategic recommendations to improve purchasing decisions by millennials, particularly in Kupang City's traditional markets.
Co-Authors Agnes Susanti Indrawati Balla, Maria Nomensia Lipat Banase, Marianus Antonius Deo Datus Baso, Maksimilianus Paulus Jati x Bau Mau, Ignatia Thomasita Bribin Burin, Stefanie Noviega Dawu, Leopold M.T Dima, Enike Tje Yustin Dima Fernandez, Dolce Maria Pancrasia Firmansyah, Mariano Gamatara, Maksimilianus Paulus Jati Irayanti Seran, Adiutrix Maria Jagu, Desidaria Ayuhandini Kristina Wada Betu Leopold Melkiano Triangga Dawu Loda, Adelheid Elisabet Loinenak, Jeanet Jeshintya Sarce Magdalena, Christiana Malut, Maria Goreti Manikin, Albert Palla Maria Odriana Veronica Moi Ngadha, Fransiska Devaliana Panie, Alexandro Arsol Panie, Alexsandro Arsol Rere Paulina Bibiana Riwu, Elda Sain, Roswita Felsiani Saru, Joaquina Felicia Selfiana Goetha Suninono, Alfonsus Rodrigues Suninono, Alfonsus Rodriques Timuneno , Antonius Yohanes William Timuneno, Antonius Yohanes William Yustina Alfira Nay