Garuda - Garba Rujukan Digital

PERAN KEPERCAYAAN DALAM MEMEDIASI PENGARUH KUALITAS PRODUK DAN NILAI TERHADAP NIAT BELI ULANG PRODUK HIJAU (STUDI PADA PRODUK KOPI MEREK STARBUCKS) ni wayan chintia pinaria; I Putu Gde Sukaatmadja; Putu Yudi Setiawan
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.07.NO.02.TAHUN 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

The objective of the research is to know the role of trust in mediating the effect of product quality and value on the repurchase intention of buying green products (study on Starbucks coffee). Consumers who have purchased Starbucks coffee are the study population. The technique of determining the sample was done by using purposive sampling method with 130 respondents. Questionnaire as research instrument and analysis technique used is Partial Least Square with Sobel Test. Based on the result of research, green perceived quality and green perceived value have positive and significant effect on trust and repurchase intention. Furthermore, it was found an important role of trust that not only directly affects repurchase intention but also significantly mediates the effect of green perceived quality and green perceived value ??on repurchase intentions.

Campground Taman Harmoni Bali Bukit Asah, Nomadic Tourism yang sedang Berkembang di Karangasem Bali Ida Ayu Kalpikawati; Ni Wayan Chintia Pinaria
JURNAL BISNIS HOSPITALITI Vol 9 No 2 (2020): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v9i2.508

This article aims to analyze the Taman Harmoni campground located in Bukit Asah, Karangasem, Bali. This research is a qualitative research where data collection is done by observation and interviews. The interview focused on exploring the development of the construction of the campground, advantages, and characteristics of the tourists who stay overnight. The key informants in this study were the owners, employees and some tourists. The results showed that tourists emphasized the importance of cleanliness of campground facilities including the cleanliness of toilets, tents, the environment, food stalls and the number of available trash cans. Wi-fi signal strength is also getting attention because of the age of tourists staying between 19-25 years who are the millennial group where the availability and access of Wi-fi is a major requirement. Services at the campground in the form of employee responsiveness in serving the needs of tourists when staying overnight need to be improve.

KARAKTERISTIK WISATAWAN YANG MENGINAP DI HOMESTAY DAN PERSEPSI WISATAWAN MENGENAI UBUD SEBAGAI DESTINASI WISATA Chintia Pinaria; Ida Ayu Kalpikawati; I Gusti Agung Febrianto
JURNAL KEPARIWISATAAN Vol 20 No 2 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i2.456

Ubud is one of the world's tourist destinations in Gianyar Regency, Bali. Ubud has a wellpreserved artistic and cultural attraction. The number of tourist visits to Ubud continues to increase every year and is directly proportional to the increase in the number of homestay accommodations. In addition to the growing number of tourists and homestays, another interesting thing to observe about Ubud as a tourist destination is news about traffic jams and damaged infrastructure. This study aims to determine the characteristics of tourists staying at homestays in Ubud and tourists' perceptions of Ubud as a tourist destination. The data collection technique used is through distributing questionnaires. The research approach used in this research is descriptive quantitative. Respondents in this study were tourists who stayed at homestays as many as 319 respondents. Tourists' perceptions of Ubud as a tourist destination are rated not good and quite good. The point that gets a bad rating is that the roads in Ubud can be passed smoothly. This must immediately get special attention from the government and the community to solve the problem so that the image of Ubud as a leading tourist destination in Bali can be maintained properly.

Kajian Efisiensi Energi Sebagai Implikasi Penerapan Konsep Tri Hita Karana di Movenpick Resort & Spa Jimbaran Bali Andy Nudyanto; Ida Ayu Kalpikawati; Ni Kade Juli Rastitiati; Ni Wayan Chintia Pinaria
JURNAL BISNIS HOSPITALITI Vol 11 No 1 (2022): Jurnal Bisnis Hospitality
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i1.487

This study discusses energy efficiency at the Movenpick Resort & Spa Jimbaran Bali as an implication of the application of the Tri Hita Karana concept. The purpose of this study is to examine the amount of energy efficiency as an implication of implementing THK at Movenpick Resort & Spa Jimbaran Bali. The energy constraints studied include water and electricity. The time period studied is 12 months, consisting of 6 months before the implementation of the THK, namely january-june 2018 and 6 months after the implementation of the thk in july-december 2018. The data analysis technique uses paired sample t-test. The results of the paired sample t test for water efficiency with a significance value of 0.029 while for electricity efficiency a significance value of 0.870, there was no difference in energy efficiency from the implications of implementing Tri Hita Karana at Movenpick Resort & Spa Jimbaran Bali so that further planning efforts are needed to improve water and electricity efficiency at Movenpick Resort & Spa Jimbaran Bali.

Pengelolaan Operasional Homestay Di Desa Wisata Taro, Kecamatan Tegallalang, Kabupaten Gianyar-Bali Ida Ayu Kalpikawati; Made Artajaya; Chintia Pinaria
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 1 No. 2 (2021): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Taro Tourism Village is one of the rapidly growing tourist villages in Bali. The Hospitality Business Study Program as one of the study programs at the Bali Tourism Polytechnic carries out community service activities in the Taro Tourism Village on March 20 to April 18 2021. The form of Community Service activities for the Hospitality Business Study Program in the Taro Tourism Village is assistance with the theme “Homestay Operational Management in Taro Tegallalang Village, Gianyar”. This activity was attended by 11 participants who are homestay owners and managers in Taro Village, Pokdarwis members and the Taro Village community who want to develop their homes into homestays. Community Service Activities The Hospitality Business Study Program was carried out for 64 hours divided into 9 training sessions. Participants' assessment of the Community Service activities of the Hospitality Business Study Program was that most of the participants considered the material to be very relevant to their needs. All participants stated that after participating in all the activities, they felt that they had gained additional knowledge, insight, and skills in homestay operations.

Marketing mix strategy for MICE in preparation for meeting package sales in Bintang Bali Resort in the new normal era Ni Luh Putu Agustina Darmayanti; I Ketut Surata; Chintia Pinaria
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 2 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i2.58-64

The aims of this study are to (1) analyze the MICE marketing mix strategy in selling meeting package planned by Bintang Bali Resort in the new normal and (2) formulate the MICE marketing mix strategy in preparing the meeting package sales at Bintang Bali Resort in the new normal. This study uses three key informants consisting of Assistant Director of Sales and Marketing Bintang Bali Resort, Account Director of The Westin Resort Nusa Dua Bali and Assistant Director of Event Services Bali Nusa Dua Convention Center. Data collection techniques used are observation, in-depth interviews and documentation studies. Data analysis techniques used are data reduction, data presentation, drawing conclusions and testing the validity of the results with source triangulation. Based on the analysis done, there are two results showed, The first (1) the MICE marketing mix in planning the sales of meeting pckage on the new normal at Bintang Bali Resort was mostly well implemented. The second (2) Bintang Bali Resort needs to implement product strategies in the form of digital innovations such as procurement of hybrids and virtual meetings, utilizing digital promotion systems on social media to the fullest, making variations of meeting package based on hotels/venue comparisons can be improved in the future and pay attention to products with system using 4 R (reuse, reduce, recycle and replace) in sustainable environmental aspects in the new normal.

Pengaruh Online Destination Brand Experience Terhadap Minat Berkunjung Wisatawan Dengan Online Destination Brand Credibility Sebagai Variabel Mediasi di Kota Denpasar Ni Kadek Vira Kumara Dewi; I Nyoman Sudiksa; Ida Ayu Kalpikawati; Ni Wayan Chintia Pinaria
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 17 No. 1 (2023): June 2023
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v17i12023.132-143

This research aims to analyze the effect of online destination brand experience on tourists' interest in visiting with online destination brand credibility as a mediating variable in Denpasar city. The questionnaire was used as a data collection method and distributed to 100 respondents. The data analysis techniques used are classical assumption tests (normality tests, multicollinearity tests, and heteroskedasticity tests), path analysis, determination coefficient tests, and Sobel tests. The results showed that: 1) the online destination brand experience (ODBE)’s variable has a positive and significant effect on visiting interest, 2) the ODBE’s variable has a positive and significant effect on the online destination brand credibility (ODBC)’s variable, 3) the ODBC’s variable has a positive and significant effect on visiting interest, and 4) the ODBE’s variable has a positive and significant effect on the interest in visiting with the ODBC’s variable as a mediation variable. The Tourism Office of Denpasar City should make various efforts to shape the tourist experience online to increase the interest of domestic tourist through uploads on the Denpasar Instagram account related to tourist attractions in Denpasar

Analysis of Sustainable Tourism Management, Tourist Education, and Environmental Awareness on Visit Intention in Ubud, Bali I Wayan Adi Pratama; Ni Desak Made Santi Diwyarthi; I Wayan Jata; Ni Wayan Chintia Pinaria; Luh Putu Citrawati; Indah Kusumarini
West Science Social and Humanities Studies Vol. 2 No. 07 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i07.1126

This study examines the impact of sustainable tourism management, tourist education, and environmental awareness on the visiting intentions of tourists in Ubud, Bali. Utilizing a quantitative approach, data were collected from 160 respondents using a Likert scale ranging from 1 to 5. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) was employed for data analysis to explore the relationships among the variables. The findings indicate that effective sustainable tourism management and heightened environmental awareness significantly enhance tourists' intentions to visit. Additionally, tourist education plays a crucial role in fostering environmental consciousness, further influencing visiting intentions. The results underscore the importance of integrated tourism strategies that prioritize sustainability and education to promote environmentally responsible travel behavior. This research provides valuable insights for policymakers and tourism operators in developing sustainable tourism practices that align with visitors' environmental values.

Millennial Generation Preferences for the Use of Technology in Improving Livelihood Experiences in Accommodation Services Ni Wayan Chintia Pinaria; I Gusti Agung Febrianto; Mayang Fitri Anggani
Jurnal Pariwisata Nusantara (JUWITA) Vol. 2 No. 3 (2023): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Purpose: Determine the preferences of the millennial generation towards the use of technology in improving the experience of staying at accommodation services. Method: The data analysis technique used in this research is descriptive statistical techniques using measuring instruments in the form of the Microsoft Excel 2013 computer program. The data collection technique uses a questionnaire. Respondents in this study were domestic (Indonesian) tourists from the millennial generation who were on holiday in Bali with an age range of 20-40 years and had stayed in accommodation facilities for at least 1 year. This research determined a sample size of 100 people. Result: Respondents agreed that the existence of new technology had an impact on respondents' decisions in choosing accommodation to stay. So does the willingness to pay extra for accommodation that has the latest technology. The presence of technology in accommodation facilities has a positive impact on tourists' staying experience. The presence of new technology has an impact on respondents' decisions in choosing accommodation to stay and their willingness to pay extra for accommodation that has the latest technology. The role of technology is very important for the millennial generation in choosing accommodation and is able to provide new experiences for enjoying current accommodation. Contribution: The use of smartphones will become an option to attract the interest of the millennial generation to stay at an accommodation service, especially during the check-in and check-out process. Apart from that, it is also hoped that the millennial generation in this research can use smartphones to open rooms (smartphone applications as room keys). Meanwhile, to control rooms and order food, the millennial generation in this study preferred to use tablets or iPads in hotel rooms

Marketing mix strategy for MICE in preparation for meeting package sales in Bintang Bali Resort in the new normal era Ni Luh Putu Agustina Darmayanti; I Ketut Surata; Chintia Pinaria
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 2 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i2.58-64

The aims of this study are to (1) analyze the MICE marketing mix strategy in selling meeting package planned by Bintang Bali Resort in the new normal and (2) formulate the MICE marketing mix strategy in preparing the meeting package sales at Bintang Bali Resort in the new normal. This study uses three key informants consisting of Assistant Director of Sales and Marketing Bintang Bali Resort, Account Director of The Westin Resort Nusa Dua Bali and Assistant Director of Event Services Bali Nusa Dua Convention Center. Data collection techniques used are observation, in-depth interviews and documentation studies. Data analysis techniques used are data reduction, data presentation, drawing conclusions and testing the validity of the results with source triangulation. Based on the analysis done, there are two results showed, The first (1) the MICE marketing mix in planning the sales of meeting pckage on the new normal at Bintang Bali Resort was mostly well implemented. The second (2) Bintang Bali Resort needs to implement product strategies in the form of digital innovations such as procurement of hybrids and virtual meetings, utilizing digital promotion systems on social media to the fullest, making variations of meeting package based on hotels/venue comparisons can be improved in the future and pay attention to products with system using 4 R (reuse, reduce, recycle and replace) in sustainable environmental aspects in the new normal.

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