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Consumer Perception of Charolais Mixed Breed (Lembu Sado) Meat Consumption in Terengganu, Malaysia Hisham, Ain Dania Badrul; Suhaimi, Nurul Aisyah Mohd; Arumugam, Nalini; Nor, Norhariani Mohd; Indrawan, Dikky
Jurnal Manajemen & Agribisnis Vol. 19 No. 3 (2022): JMA Vol. 19 No. 3, November 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.3.461

Charolais mixed breed, also known as Lembu Sado locally, is a quite new cattle breed in Malaysia. Lembu Sado usually been raised in certain states in Malaysia such as Terengganu, Kelantan, Pahang, and Johor. Consumer perceptions on Lembu Sado meat for consumption are being measures since Lembu sado meat become relevant as one of meat beef. This study aims to identify the level of consumer perception on Lembu Sado meat consumption and to determine the significant factor of consumer perception that influence Lembu Sado meat consumption. A Google form survey was distributed to 50 respondents across Terengganu, to test the hypotheses whether the perception factors such as psychological, sensory, and marketing factors had influenced consumer consumption of Lembu Sado meat. Descriptive analysis and factor analysis were employed in this study. The results indicated that leanness of meat, health, ethnicity and advertisement are the main factors that influence the consumption of Lembu Sado meat. The findings may help consumer to decide which variables they should consider when purchasing Lembu Sado meat and also give them a clear view on what to expect when consuming Lembu Sado meat in the future. Keywords: consumer perception, lembu sado, factor analysis, Terengganu

The Potential Of Natural Resources As Agrotourism In North Sumatera: A Pathway To Community Empowerment Ilvira, Rika Fitri; Arumugam, Nalini
JURNAL AGRICA Vol. 17 No. 2 (2024): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v17i2.12774

In the realm of sustainable agriculture and rural development, agrotourism emerges as a promising avenue for economic growth and community empowerment. This study delves into the potential of agrotourism in North Sumatra, particularly focusing on its physical and non-physical attributes as well as community-based empowerment strategies. The background elucidates the global rise of agritainment activities and the growing significance of agrotourism in Asian countries. Despite the prevalence of agrotourism in Indonesia, North Sumatra has yet to fully harness its potential, with limited development observed in the region. To address this gap, the study employs a mixed-methods approach, utilizing quantitative methods to quantify physical and non-physical potentials, followed by qualitative analysis to explore community-based agrotourism potential. The findings underscore North Sumatra's abundant natural resources, diverse agricultural commodities, and existing social institutions as key drivers for agrotourism development. Moreover, the study highlights the importance of community participation and empowerment in fostering sustainable agrotourism practices. By leveraging these potentials and fostering community engagement, North Sumatra can pave the way for inclusive economic growth, tourism enhancement, and community development. This research contributes to the understanding of agrotourism development strategies and holds implications for sustainable rural development globally.

Effects of formative tests and communicative grammar instruction on EFL students oral response ability Hadeli, Hadeli; Kustati, Martin; Zulfikar, Teuku; Azmi, Hidayat Al; Arumugam, Nalini
Studies in English Language and Education Vol 10, No 2 (2023)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v10i2.29544

This study investigates the effect of formative exams and communicative grammar teaching strategies on the students oral response-ability. This research had a 2x2 factorial experimental design where 80 third-year university students were assigned using multistage cluster probability random sampling. The data were analyzed using a two-way covariance analysis (ANCOVA) to test the research hypotheses. The study outcomes demonstrated that students taught with constructive formative tests had higher achievement than those receiving the selective formative examination. The result indicated that deductive learning with concept maps was more effective in improving students ability of communicative competence compared to inductive learning. Additionally, this study found that students taught with deductive grammar instructional strategy accompanied by English concept maps demonstrated higher achievement in communicative competence than those taught with inductive grammar instructional strategy in the group of students treated with the selective formative test. Deductive learning procedures with concept maps had positive impacts from the inductive strategy to the student capacity to respond orally among students who were given constructive formative examinations. Notably, the effectiveness of various sub-instructional tactics and sub-formative test combinations on students verbal response capacity varied. Thus, English teachers must create formative examinations by considering constructive formative tests. Based on the research findings, recommendations for how teachers can improve students oral-response ability by adopting appropriate assessments using more deductive learning are discussed.

Analysis of Consumer Perception of Interest in Organic Vegetables in North Sumatra (Case Study: Semangat Village, Karo Regency) Habibie, Dian; Arumugam, Nalini; Mohd Suhaimi, Nurul Aisyah Binti; Handayani, Leni; Wahyuni, Sri
West Science Interdisciplinary Studies Vol. 3 No. 09 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i09.2252

This article analyzes consumer perceptions and interest in organic vegetables in Semangat Village, Karo Regency, North Sumatra. Given the growing popularity of organic vegetables grown without synthetic pesticides and chemical fertilizers, this study aims to identify factors influencing consumer purchasing interest. Data were collected through surveys and statistical analysis. Results indicate that while awareness of the benefits of organic vegetables is increasing, consumer purchasing interest remains low, driven by higher prices and a lack of knowledge about their benefits. This study provides insights for producers and marketers to develop effective marketing strategies and encourages increased farmer education on good organic farming practices. Emphasis is also placed on the need for transparency and education to increase consumer trust.

A Bibliometric Analysis of Scientific Publications at Universiti Malaysia Sabah Krishnan, Anath Rau; Hamid, Rizal; Tanakinjal, Geoffrey Harvey; Bahri, Saiful; Arumugam, Nalini
Journal of Applied Science, Engineering, Technology, and Education Vol. 7 No. 2 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.asci4189

This study presents a comprehensive bibliometric analysis of scientific publications associated with Universiti Malaysia Sabah (UMS) from 1994 to 2024, tracing the university’s research progression over three decades. Using data extracted from the Scopus database, the study analyzes 9,217 publications by document type, open access (OA) status, and author keywords across three distinct decades using tools like Power Query, Microsoft Excel 365, and VOSviewer version 1.6.20. Findings reveal a steady increase in scientific publication productivity, with journal articles dominating output and OA publishing experiencing a significant surge in recent years. The keyword analysis reveals a consistent emphasis on local issues, particularly those related to Sabah and oil palm, and also reflects the university’s increasing engagement with emerging global themes such as COVID-19, machine learning, and deep learning. This study offers the first comprehensive, cross-disciplinary bibliometric analysis of UMS publications, uniquely highlighting the university’s growing engagement with open access publishing. The findings offer valuable guidance for future policy decisions, particularly in enhancing publication funding, promoting balanced growth across disciplines, and advancing open science initiatives.

Analysis of Consumer Perception of Interest in Organic Vegetables in North Sumatra (Case Study: Semangat Village, Karo Regency) Habibie, Dian; Arumugam, Nalini; Mohd Suhaimi, Nurul Aisyah Binti; Handayani, Leni; Wahyuni, Sri
West Science Interdisciplinary Studies Vol. 3 No. 09 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i09.2252

This article analyzes consumer perceptions and interest in organic vegetables in Semangat Village, Karo Regency, North Sumatra. Given the growing popularity of organic vegetables grown without synthetic pesticides and chemical fertilizers, this study aims to identify factors influencing consumer purchasing interest. Data were collected through surveys and statistical analysis. Results indicate that while awareness of the benefits of organic vegetables is increasing, consumer purchasing interest remains low, driven by higher prices and a lack of knowledge about their benefits. This study provides insights for producers and marketers to develop effective marketing strategies and encourages increased farmer education on good organic farming practices. Emphasis is also placed on the need for transparency and education to increase consumer trust.

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