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All Journal Jurnal Pengabdian dan Pemberdayaan Masyarakat Kepulauan Riau (JPPM KEPRI) Al'Adalah
Baharudin, Adi Ihza
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Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pendampingan Branding Improvement dan Digitalisasi Marketing Produk UMKM Berkah Alami “Brangkal Ketela” Desa Prayungan, Kabupaten Ponorogo Suminto, Ahmad; Putra, Alde Mulia; ‘Imari, Iqbal; Atmojo, Muhammad Saddam Alfarisi Tri; Sinaga, Faisal Abda’u; Adiman, Hasbi Ash Shiddiq; Saputra, Dwika Surya; Fatah, Abdul; Baharudin, Adi Ihza; Nawawi, Khizmi; Sya’roni, Ahmad; Fadilah, Habib Ahmad; Ali, Muhammad Zia Alfathoni; Ashada, Hafiz Diaz Adi
Jurnal Pengabdian dan Pemberdayaan Masyarakat Kepulauan Riau (JPPM Kepri) Vol. 3 No. 2 (2023): Volume 3 Nomor 2, 2023
Publisher : STAIN SULTAN ABDURRAHMAN KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35961/jppmkepri.v3i2.805

Abstract

Usaha mikro, kecil, dan menengah (UMKM) memegang peranan penting dalam memajukan ekonomi dan kesejahteraan masyarakat. Perkembangan era digitalisasi marketing, membuka wacana kepada pelaku ekonomi untuk memanfaatkan media daring (online) sebagai bagian dari peluang pasar yang lebih luas. Oleh sebab itu, pelaku ekonomi dituntut melakukan kerja sama dan terobosan agar produknya sampai kepada konsumen dengan cepat dan luas. Strategi pendampingan menjadi program utama yang diangkat oleh tim Kuliah Kerja Nyata (KKN) Kelompok 2 Universitas Darussalam Gontor sebagai bentuk pengabdian kepada masyarakat (PKM. Metode pelaksanaan pendampingan adalah Participatory Action Research (PAR). Adapun bentuk kegiatan utama pendampingan yaitu: 1) pendampingan bisnis usaha UMKM melalui re-branding produk; 2) pengembangan produksi dan pemasaran produk dalam menjangkau akses pasar lebih luas; 3) digitalisasi marketing: strategi pemasaran produk melalui media sosial. Hasil pengabdian ini menunjukkan adanya kenaikan omzet pendapatan penjualan yang cukup signifikan setelah adanya program pendampingan. Sebelumnya dalam setiap produksi, hanya diperlukan mentahan ketela sebanyak tiga kuintal. Setelah adanya program pendampingan meningkat menjadi enam kuintal. Dapat disimpulkan bahwa program pendampingan branding improvement dan digitalisasi marketing menunjukkan peningkatan produksi. Pertumbuhan omzet pendapatan penjualan produk meningkat sebanyak 90 persen, tentu juga didukung kontribusi pemasaran yang bertambah luas.
ATTAINING THE AUTHENTICITY OF KNOWLEDGE AND THE REVEALED TRUTH COMPREHENSIVELY FROM AL-ZAMAKHSHARI'S PERSPECTIVE Arroisi, Jarman; Perdana, Martin Putra; Baharudin, Adi Ihza
Al'Adalah Vol. 26 No. 2 (2023)
Publisher : LP2M IAIN Jember (now UIN Kiai Haji Achmad Siddiq Jember)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/aladalah.v26i2.365

Abstract

Today, humanity is facing the challenge of the authenticity of knowledge. Various efforts have been made to reach the point of truth. However, these efforts have yet to yield optimal results. Therefore, this study aims to address the problem of the search for truth. This study employs descriptive analysis to analyze the attaining of truth that humanity has conducted thus far from al-Zamakhshari's perspective. From this, it is found that modern humans excessively rely on human reason, which is purely empirical; moreover, reason ('aql) plays a role in critical thinking in revealing various phenomena. He also states that reason holds a significant function and role in the Islamic philosophical approach. He asserts that reason is an essential tool for comprehending Revelation and attaining truth: to comprehend the literal and deeper esoteric meaning of the Qur'anic verses and to employ it in interpreting the Qur'an. Al-Zamakhshari also believes that reason plays a crucial role in moral and spiritual life: to enable the differentiation between good and evil and guide individuals towards the right path. Thus, reason becomes a tool to attain the value of truth. Through reason, humans can comprehend the meaning of Revelation, both outwardly and inwardly. It is because truth is not merely physical but also metaphysical; thus, reason must be accompanied by Revelation to attain the meaning of truth. Consequently, reason is the instrument in moral and spiritual life.
Co-Authors Abdul Fatah Adiman, Hasbi Ash Shiddiq Ali, Muhammad Zia Alfathoni Ashada, Hafiz Diaz Adi Atmojo, Muhammad Saddam Alfarisi Tri Fadilah, Habib Ahmad Iqbal Imari Jarman Arroisi Martin Putra Perdana Nawawi, Khizmi Putra, Alde Mulia Saputra, Dwika Surya Sinaga, Faisal Abda’u Suminto, Ahmad Sya’roni, Ahmad