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All Journal YUME : Journal of Management Majalah Ilmiah UNIKOM International Journal of Informatics, Information System and Computer Engineering (INJIISCOM) International Journal of Research and Applied Technology (INJURATECH) Academic Journal of Computer Science Research (AJCSR) Journal of Artificial Intelligence and Digital Business Journal Research of Social Science, Economics, and Management Jurnal Salingka Nagari Indonesian Journal of Electronics, Electromedical Engineering, and Medical Informatics Technologia Journal
Bachtiar, Adam Mukharil
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Social Sciences

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Journal : Majalah Ilmiah UNIKOM

 1 
Pemodelan data warehouse pada jurusan teknik informatika unikom Dharmayanti, Dian; Bachtiar, Adam Mukharil; Heryandi, Andri
Majalah Ilmiah UNIKOM Vol. 12 No. 2 (2014): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1160.85 KB)

Abstract

Informasi sangat dibutuhkan tidak hanya sebagai hasil rekapitulasi saja akan tetapi suatu informasi dapat digunakan untuk membantu dalam proses pengambilan keputusan bagi pihak manajerial maupun eksekutif. Program Studi Teknik Informatika ketika akan melaksanakan akreditasi menghadapi kesulitan dalam menghimpun informasi dikarena penyajian informasi didapat dari berbagai basis data dan file eksternal. Basis data dan file eksternal yang digunakan belum mempunyai struktur yang sama sehingga diperlukan lagi usaha untuk menyeragamkan data. Data warehouse adalah sebuah koleksi data yang berorientasi subjek, diintegrasikan, time-variant, dan non volatile untuk mendukung proses pembuatan manajemen pengambilan keputusan. Hasil dari data warehouse merupakan informasi hasil intisari dari berbagai macam basis data.Hasil penelitian menghasilkan fakta bahwa atribut data pada diagram relasi OLTP masih belum bisa memenuhi kebutuhan data yang ada pada diagram relasi data warehouse dengan membandingkan antara diagram relasi OLTP dengan diagram relasi data warehouse. Terdapat kekurangan data pada OLTP Program Studi Teknik Informatika UNIKOM yang mengakibatkan data pada data warehouse tidak bisa diisi. Dari hasil penelitian ini diharapkan nantinya akan ada integrasi data pada seluruh basis data yang berhubungan dengan data warehouse agar model data warehouse yang telah dibentuk dapat diimplementasi pada penelitian berikutnya
ANALISA PEMANFAATAN MULTIPROTOCOL LABEL SWITCHING PADA ROUTING PROTOCOL OPEN SHORTEST PATH FIRST Friyanto, Angga; Bachtiar, Adam Mukharil; Baihaqi, Abdu Sofyan
Majalah Ilmiah UNIKOM Vol. 18 No. 2 (2020): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v18i2.3937

Abstract

Digital transformation in various sectors has increased the need for network infrastructure to sustain high traffic. The availability of network resources is an important component in business processes in the digital era. Apart from adding infrastructure, a solution that can be done to meet these needs is optimization. OSPF (Open Shortest Path First) as a mechanism for determining the dynamic data transmission path has good features and performance by calculating automatically using an algorithm that calculates the bandwidth width. In data transmission, MPLS (Multiprotocol Label Switching) is a method of data transmission using labels in the process of forwarding data packets. This study analyzes the optimization of MPLS utilization as a data packet delivery mechanism for OSPF routing protocol communication. The analysis was carried out by comparing the data from the observation of the OSPF network system using MPLS and the OSPF network system without MPLS. From the analysis conducted by comparing the delay and packet loss, it is concluded that the network system using MPLS is more efficient and faster in data communication. Key Words : MPLS, OSPF, Routing, Traffic Engineering, Transmisi Data
STRATEGI KOMUNIKASI PT. SEATAP TEKNOLOGI BERKARYA DALAM MEMBANGUN BRANDING DI MEDIA SOSIAL INSTAGRAM Nugraha, Agung; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Bachtiar, Adam Mukharil; Sumitra, Irfan Dwiguna
Majalah Ilmiah UNIKOM Vol. 23 No. 2 (2025): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v23i2.19455

Abstract

This study examines the communication strategies implemented by PT. Seatap Teknologi Berkarya in building brand identity through the Instagram platform. As a wedding planning company established in 2018, Instagram serves as its primary medium to showcase portfolios, establish emotional connections with potential clients, and expand service visibility. The research employs a descriptive qualitative method, utilizing data collection techniques such as observation of the @seatapwedding account and a literature review related to digital communication and branding. The results indicate that the company utilizes several approaches, including visual style consistency, storytelling in messaging, direct audience interaction, and the optimization of Instagram features to strengthen brand identity. Furthermore, client testimonials and collaborations with various vendors enhance public trust in the services offered. The impact of this research demonstrates that an integrated visual communication strategy effectively transforms social media from a mere portfolio gallery into a powerful tool for public trust conversion and brand legitimacy within the competitive wedding industry. Practically, these findings provide a strategic reference model for creative service providers to optimize digital platforms for building emotional resonance and long-term reputation. This study also contributes to the development of digital communication literature regarding the significance of emotional branding in establishing the credibility of service-based companies. Key Words: Communication Strategy, Branding, Instagram, Wedding Organizer, Digital Reputation
PENDEKATAN DESIGN THINKING DALAM STRATEGIC DESIGN ENTREPRENEURSHIP UNTUK PENGEMBANGAN CREATIVE MARKETING AGENCY: STUDI KASUS KAMAR ATAS Rahmadani, Indri Kristanty; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Bachtiar, Adam Mukharil; Sumitra, Irfan Dwiguna
Majalah Ilmiah UNIKOM Vol. 23 No. 2 (2025): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v23i2.19456

Abstract

The development of the creative industry has encouraged the emergence of various creative marketing agencies that rely on creativity and design strategies as competitive advantages in entrepreneurial activities. Design is not merely positioned as a visual element, but also as a strategic approach that shapes business value, strengthens brand identity, and enhances corporate competitiveness. This study aims to analyze design-based entrepreneurship strategies in the business development of a creative marketing agency through a case study of KAMAR ATAS. The research employs a qualitative approach using a case study method, with secondary data derived from company profiles, business documentation, and relevant literature. The findings indicate that the implementation of design as an entrepreneurship strategy at KAMAR ATAS is manifested through the integration of creative services, the utilization of integrated media, and the strengthening of brand identity across various marketing activities. These strategies contribute to increasing business value and ensuring business sustainability amid competition in the creative industry. This study is expected to provide a conceptual contribution to the discourse on design-based entrepreneurship, particularly in the development of creative marketing agencies. Key Words: Entrepreneurship, Strategic Design, Creative Industry, Creative Marketing Agency
TINJAUAN LITERATUR : MODEL STRATEGI KOMUNIKASI PEMASARAN DIGITAL PADA USAHA MIKRO KECIL DAN MENENGAH Fristaloka, Gina Dwi; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil
Majalah Ilmiah UNIKOM Vol. 23 No. 2 (2025): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v23i2.19527

Abstract

The rapid development of technology today, especially in digital marketing for Micro, Small and Medium Enterprises (MSMEs), often causes MSME players to experience confusion in determining the priorities for using this technology. The abundance of technology tends to be underutilized by MSME players in developing their businesses. This study aims to develop a strategic model applied to an effective technology roadmap for MSMEs to enhance their competitiveness. The methodology employed in this research is based on a systematic literature review of reputable scientific articles published in the last five years (2020-2025). The results of the study formulate a roadmap model consisting of four crucial stages: (1) The foundation & readiness phase, which focuses on legality and financial literacy; (2) The transaction & capital access phase, which emphasizes the adoption of marketplaces and digital payments; (3) Engagement & Ethics Phase, which prioritizes creative content and storytelling; and (4) Integration & Sustainability Phase, which implements CRM and supply chain management. This study concludes that marketing communication strategies in the digital era cannot be implemented simultaneously. The main implication of this study emphasizes that digital marketing failures are often caused by weak foundations. Therefore, MSMEs are advised not to jump straight into complex technologies without first addressing legal and operational fundamentals to ensure business sustainability. Key Words: Digital marketing, Marketplace, MSME, Roadmap, Social Commerce
ANALISIS KOMPARATIF DESAIN KEMASAN PRODUK SABUN BATANG JENAMA FRAGRANDE PASAR DOMESTIK DAN EKSPOR BERDASARKAN ELEMEN VISUAL PADA TEORI DESAIN KEMASAN Sugilar, Audya Pridita; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil
Majalah Ilmiah UNIKOM Vol. 23 No. 2 (2025): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v23i2.19628

Abstract

Fragrande is an Indonesian local brand offering beauty care products consisting of body care and fragrance items. The brand plans to expand into international markets by introducing several products, including bar soap, body mist, nourishing hair oil, perfume oil, and face mist. Differences in target markets cause a product to adopt different packaging designs between domestic and export distribution. These changes involve visual design elements that shape the product’s character. This study aims to analyze the differences in visual elements of the packaging of Fragrande bar soap for domestic and export markets based on the visual elements in the packaging design theory of Klimchuk and Krasovec. The research employs a descriptive qualitative comparative method through visual observation of Fragrande bar soap packaging. The analysis is conducted by identifying packaging visual elements, including color, typography, layout, space, and material, and examining them through the design principles of balance, hierarchy, contrast, unity, and simplicity. The urgency of this research lies in contributing academically to visual communication design studies in product packaging, providing a reference for designers in developing packaging for global markets, and demonstrating that design changes are not merely aesthetic but function as a visual positioning strategy. The results show that the domestic packaging tends to present a dense and informative visual structure, whereas the export packaging displays a simpler composition emphasizing an emotional experience approach through hierarchy. Key Words: packaging, branding, local products, export products, design communication visual
Co-Authors Adha, Rizki Agung Nugraha Agustin, Nada Delia Akbar, Aldi Mohamad Andi Farmadi Asep Koswara Baihaqi, Abdu Sofyan Bardansyah, Arifin Bobi Kurniawan, Bobi Burhanuddin Burhanuddin Dharmayanti, Dian Dodi Syaripudin Dodon Turianto Nugrahadi Eddy Soeryanto Soegoto Fadillah, Ismail Hudan Fristaloka, Gina Dwi Friyanto, Angga Hayati, Euis Neni Heryandi, Andri Ishwara, Luki Keswani, Ryan Rhiveldi Kurniawan S, Bobi Lusianto, Lusianto Maulana, Hanhan Mega, Raiswati Untsa Mohamad Akbar, Aldi Muhammad Reza Faisal, Muhammad Reza Puri Swastika Gusti Krisna Dewi Rafdhi, Agis Abhi Rahma Wahdiniwaty Rahmadani, Indri Kristanty Rainarli, Ednawati Rivki, Muhammad Rizki, M. Alfi Salim, Andi Agus Saragih, Triando Hamonangan Sugilar, Audya Pridita Sugiyono, Imanuel Eko Anggun Sumitra, Irfan Dwiguna Syaddad, Hasbu Naim Tarso, Tarso