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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Diklat Review : Jurnal manajemen pendidikan dan pelatihan INTEGRITAS : Jurnal Pengabdian AMAR (Andalas Management Review) Abdimas Indonesian Journal
Astari, Silvy
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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OPTIMALISASI MANAJEMEN KEUANGAN UMKM UNTUK MENINGKATKAN KEBERLANJUTAN USAHA MELALUI PELATIHAN LAPORAN KEUANGAN SEDERHANA DI LUBUK GADANG, KABUPATEN SOLOK SELATAN Reswita, Yefri; Yoda, Tilawatil Ciseta; Nanda, Nanda; Darman, Darman; Syaiful, Syaiful; Astari, Silvy
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 8 No. 2 (2024): Pemberdayaan UMKM, Inovasi Pendidikan, dan Penguatan Kapasitas Masyarakat dalam
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v8i2.2817

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the local economy in Pauh District, Padang City, as a source of income, job creators, and drivers of the local economy. However, the development of MSMEs still faces obstacles in marketing management, particularly weak promotional skills and a limited understanding of consumer behavior. Most businesses still employ conventional marketing strategies without analyzing customer needs, preferences, and behavior patterns. As a result, promotions are poorly targeted and unable to optimally enhance product competitiveness. Limited marketing literacy and a lack of mentoring also prevent MSMEs from evaluating the effectiveness of their promotional strategies. This community service program aims to strengthen MSME marketing management through training on promotions and consumer behavior analysis. Activities are implemented using a participatory and applied approach through training, discussions, and direct mentoring. Materials cover marketing management concepts, effective promotional techniques, understanding consumer behavior, and simple analysis of customer needs. The expected outcome is an increased capacity of MSMEs in designing consumer-based promotions, thereby increasing sales, competitiveness, and sustaining business sustainability
Co-Authors Adha, Howardi Visza Adha, Howardi Viszha Amrullah Amrullah Annisa, Safira Bahari, Asniati Chandra Saputra Ciseta Yoda, Tilawatil Darman Darman David Malik Firmansyah, Adhitya Khairul, Weni Mawati, Mawati Mya Yuwanita Suhanda Nanda Nanda Putriana , Vima Tista Reswita, Yefri Sang, Lim Thien Sulistia, Engla Syaiful . Tista, Vima Putriana Yuskar . Zahira, Rizka