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All Journal Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis International Journal of Community Service Learning JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Bima Abdi: Jurnal Pengabdian Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Atma Inovasia COUNT: Journal of Accounting, Business and Management Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis
Hazmin, Gulam
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Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan pada Loyalitas Pelanggan di Klinik Kecantikan MS Glow Yogyakarta: Kepuasan Pelanggan Sebagai Variabel Mediasi Farhan, Fikri; Astuti, Vina Dwi; Hazmin, Gulam
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 9 No. 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v9i1.11876

Abstract

This research examines the influence of service quality on customer loyalty, mediated by customer satisfaction at Ms Glow Beauty Clinic in Yogyakarta. The study adopts a quantitative approach, utilizing primary data collected through a questionnaire. The sampling technique used was non-probability sampling, specifically purposive sampling, based on predetermined criteria set by the researchers. The sample criteria included Ms Glow Beauty Clinic customers aged 17-50 who had visited the clinic more than twice. A total of 200 respondents participated in the study. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS version 4.0.9.6. The research applied an outer model test to evaluate the validity and reliability of the measurement instruments and an inner model test to assess the relationships between variables. The findings reveal that service quality positively affects customer satisfaction, significantly enhancing customer loyalty. Furthermore, customer satisfaction mediates service quality and customer loyalty at Ms Glow Beauty Clinic in Yogyakarta.
Co-Authors Adi Prasetyo Ankisqiantari, Nurrofiqi Arifuddin, Hernita Astuti, Vina Dwi Erdiansyah, Wahyu Farhan, Fikri Ginanjar Setyo Nugroho Haqi, Iqbal Aditya Laela Rahmawati Moh Nuradi Muchran, Murniady Nicolas Rangga Pramudya Pronosokodewo, Baniady Gennody Rahma Vivi Risnawati Wijayanti, Ajeng